TAG Heuer is proud to present the carefully curated Museum in Motion exhibition, which highlights heritage timepieces from our museum at La Chaux-de-Fonds, Switzerland and collectors’ personal collections.

The pieces selected showcase TAG Heuer's rich history, particularly in motor sport racing, and highlight the brand’s innovative craftsmanship in luxury sports watch design. Key timepieces include an original 1965 Carrera, made specifically for drivers and sports enthusiasts alike and the 1970 Calibre 12 Carrera featuring a bead-of-rice steel bracelet. Other notable pieces include the 1968, 1970 and 1974 Autavia models, the 1968 Camaro, the 1970 and 1975 Monaco, the 1977 Manhattan and the 1974 Calculator, among many more. Special editions include a 1979 Kentucky, which features a horseshoe-shaped case designed as a tribute to the Kentucky derby, a 1972 Montreal, which was named as a tribute to the Formula 1 Montreal circuit, and a 1968 ‘Easy Rider” also known as the “Jacky Ickx” edition.

Museum in Motion offers consumers and watch enthusiasts alike the opportunity to see unique vintage watches and experience the innovative world of TAG Heuer like never before.

See below for a full exhibition schedule of dates and locations.



(Subject to Change)



February 16 - 22

TAG Heuer Boutique - Miami Design District


February 27 - March 8

TAG Heuer Boutique - Houston


March 13 - 22

TAG Heuer Boutique - Dallas


March 27 - April 5

TAG Heuer Boutique - Las Vegas Crystals



April 10 - 19

TAG Heuer Boutique - Aventura


May 2 - May 17

TAG Heuer Boutique - The Mall at Millenia


May 29 - June 3

TAG Heuer Boutique - Las Vegas Forum Shops


July 11 - August 5

TAG Heuer Boutique - New York City


August 18 - 26

Monterey Car Week - Carmel by the Sea, California


October 12 - 16

TAG Heuer Boutique - The Mall at Millenia


November 29 - January 31

Birks - 620 Saint-Catherine St W, Montreal, QC H3B 1B7, Canada




Manual winding chronograph with a rotating bezel equipped with a calibre Valjoux 724 (modified version of the famous Valjoux 72 with a GMT function).


Manual winding chronograph equipped with a calibre Valjoux 7736. The tachymeter function is colored orange to increase legibility.


Automatic chronograph equipped with a calibre 12. The ref 1153S with Gay Freres steel bracelet is an early execution of the Carrera identified by the steel hands with black stripes and matching indexes. The hour subdial shows markings for 3, 6, 9 and 12.


Quartz chronograph accurate to 1/100th of a second. The S-shape bracelet is the combination of power and fluidity. S/EL stands for Sports and Elegance with a distinctive S-shaped link bracelet. Designed by Eddy Schopfer, this collection was embodied by the Brazilian Formula 1 champion, Ayrton Senna, as this was his favorite watch (on a custom-ordered brown leather strap).


Manual winding chronograph of the Monaco collection, powered by a Valjoux 7740. This reference exists with a steel case, and a blue or a dark grey dial. But the most sought-after version is the full black one. It is known as The Dark Lord by collectors. The case was anodized to get this black matte finish.


Download the Official Museum in Motion Catalog