No matter the field or the opponent, they have only one goal: to mark the history of tennis and break all records.
At each stroke, at each point, they play to win the game and bring home the victory.
Always at the avant-garde, TAG Heuer accompanies a fearless new generation of talent and courage.
Since his childhood, his racket has never left him. Today, his one-handed backhand has already become a legend in world tennis. Regularly ranked in the main draw, Denis Shapovalov is a born competitor.
In 2015, Felix Auger-Aliassime became the first player in history born in the 2000s to join the ranks of professional players. A feat and the promise of future great victories for a young Canadian prodigy that TAG Heuer has been supporting since he was 17 years old.