AN ICON, REBORN
TRIBUTE TO AYRTON SENNA
Fearless, victorious, and charismatic, the Brazilian daredevil and record-breaking racer Ayrton Senna immortalized his name on the racetrack and beyond. Ready to take pole position, the TAG Heuer Formula 1 and new TAG Heuer Carrera special and limited editions pay tribute to this timeless legend, celebrating his enduring influence across both collections.
A RACER LIKE NO OTHER
Longstanding TAG Heuer heritage ambassador, the legendary driver Senna pushed the limits of F1 racing with unmatched energy and talent. Our partnership with Ayrton Senna honours his exemplary career and ensures his inspiring legacy continues to lead the way.
A LEGEND ON SCREEN
AYRTON SENNA’S DRAMATIC RACING JOURNEY ON NETFLIX
Witness the intensity and spirit of Ayrton Senna in Netflix's upcoming scripted series and the enduring connection to watches like TAG Heuer. A deep dive into his life, capturing his impact on and off the racetrack. It offers a profound exploration of his journey from his early days in Brazil to his rise as one of Formula 1’s greatest drivers. Developed and produced with the support of Senna’s family, the series captures his biggest driving achievements, personal struggles, and relationships, concluding with the tragic accident at the San Marino Grand Prix.
HONORING SENNA'S QUEST FOR UNMATCHED EXCELLENCE
Experience the ultimate precision with the Tag Heuer Carrera Extreme Sport Tourbillon x Senna. A watch embodying the pinnacle of performance and the relentless drive of the Brazilian legend.
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A CHAMPION’S CHOICE
PURSUING A BOLD LEGACY OF PRECISION AND STYLE
Embrace the race with the TAG Heuer Formula 1 Chronograph x Senna. The perfect ally to defy limits on the track and lead on every lap.
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