Please read this Policy carefully to understand our policies and practices regarding your personal data and how we will process and treat it. By using a TAG Heuer website or app, by calling TAG Heuer, by ordering in a TAG Heuer boutique or by otherwise giving us your personal data (together “Reaching out”), you agree to this Policy. Overall, we respect the privacy rights of our clients and recognize the importance of protecting the information that is collected about them.
TAG Heuer collects and processes personal data from you when you Reach out to us. The Policy shall apply to any case in which you Reach out to us, whatever the method or medium used. It details the conditions at which we may collect, keep, use and save information that relates to you, as well as the choices that you have in relation to the collection, utilization and disclosure of your personal data.
In any case in which you Reach out to us, data shall be collected either with your express consent, or where necessary to fulfill your orders (e.g. performance of a contract), for the pursuance of legitimate interests (e.g. answering to your questions) or for compliance with TAG Heuer legal obligations.
You may withdraw your consent at any time, and request that we cease to process your data and/or delete it, although this will not affect the validity of any earlier processing. Please note that we may also process your personal data on any other legal basis in particular to insure the good functioning of our website when you access it.
If you do not agree to this Policy or otherwise fail to provide some of the necessary personal data to us (we will inform you when this is the case, for example, by making this information clear in our registration forms), (a) you must not use our websites or apps, or benefit from the My TAG Heuer membership and (b) we may not be able to provide you with our goods and/or services.
What are the sources of personal data?
This Policy applies to personal data that we collect from or about you from the following sources:
TAG Heuer websites or mobile sites/apps. Websites directed at Client and other contacts (such as candidate as well as other consumers interested in the TAG Heuer environment) operated by or for TAG Heuer, including sites that we operate under our own domains/URLs and pages that we administer on third party social networks such as Facebook, Instagram, Twitter, etc. as well as mobile sites or applications directed at Client and other contacts (such as candidates as well as other consumers interested in the TAG Heuer environment) operated by or for TAG Heuer, such as smartphone apps (together “Websites”).
E-mail, text and other electronic messages Electronic communications between you and TAG Heuer (together “E-mail”)
TAG Heuer call center. Calls to any customer service number operated by or for TAG Heuer.
TAG Heuer live chat. Communications with any customer service representative through a TAG Heuer chat functionality operated by or for TAG Heuer.
TAG Heuer boutiques and workshops. Stores and workshops managed by TAG Heuer or any TAG Heuer affiliates.
TAG Heuer events and TAG Heuer desks, counters or booths at fairs or events, in particular through any questionnaire, survey or forms that you would fill in.
Other online or offline registration forms, for example, contests and promotions.
Other sources when applicable, including through publicly available information as well as the use of CCTV cameras.
Depending both on (i) the services provided by TAG Heuer and used by you, as well as (ii) the source from which the processed personal data is originally collected and (iii) your choices and configuration of your terminal (with respect in particular to cookies and other tracers), the following personal data may be collected and processed by TAG Heuer.
When you Reach out to us, we may ask you to supply personal information such as:
This information is used to set up and manage your personal account with TAG Heuer, your membership to My TAG Heuer and/or any order that you may have placed or otherwise done with TAG Heuer, as well as to contact you. It is also used to better identify your preferences and wishes in relation to products we offer. TAG Heuer has a legitimate interest in providing account related functionalities to you, to process your order, and to contact you concerning normal business administration.
Personal data that is indispensable for us to fulfill the purposes that are described in this Policy (see Clause 7) is marked with an asterisk on the various pages of the Websites and/or underlined as required upon any contact you have with TAG Heuer. Should you not fill in these mandatory fields or otherwise provide us with this information, TAG Heuer may not be able to take care of your requests and/or provide you with the requested products and services. Other personal data you would communicate to us is purely optional and allows us to know you better and to improve our communications and services accordingly.
We may also collect data from publicly available sources, which shall be considered as data having been communicated by you.
Payment details in particular: when you initially provide or update your payment information, we may transmit it via an encrypted connection to a third-party payment processor. TAG Heuer has a legitimate interest in processing this information in order to ensure compliance with security and legal standards.
E-mail address: We may use your E-mail address in order to send you our newsletter or other E-mails and advertisements in relation to our products, in particular to inform you of any new products or services that may be of interest to you. In order to do this, we may share your E-mail with Facebook and Google (in accordance with Section 6). You may at any time request to stop receiving such newsletters, E-mails or advertisements by following the link that is given at the end of each newsletter or reaching out to us through the Contact Us functionality on the Website as described in Section 16 below. In certain instances, TAG Heuer has a legitimate interest in communicating with you concerning normal business administration such as delivering products, billing or to answer a request or question from you.
Data within E-mails: Should you send us an E-mail or should we send you an E-mail, we may keep all information contained in the E-mail, especially in order to resolve your inquiries or otherwise assist you.
Data within other communication means: Should you communicate with TAG Heuer or should TAG Heuer communicate with you, we may keep all information contained in this communication, especially in order to resolve your inquiries or otherwise assist you.
When you access, visit or browse the Website, or receive and/or answer to E-mails from us, the Web server automatically registers details of your access and actions. This includes information about your activity on and interaction with the Websites and/or E-mail, such as your IP address, your device or browser type, the webpage you visited before coming to the Websites and identifiers associated with your devices, as well as any log information. TAG Heuer has a legitimate interest in processing this information as it enables us to analyze how the Websites are being accessed and used, to track performance of the Websites, to detect and prevent fraud, and to track the performance of any service offered on or through the Websites.
Depending on your cookie setting, the Website also may use technologies of third-party partners such as NextRoll, Facebook or Criteo to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the products that are likely to be of more interest to you. Specifically, NextRoll, Facebook or Criteo collect information about your activity on our site(s).
Location Information in particular: your devices (depending on your settings) may transmit location information to us, in particular through the Websites. We use this information to customize, improve and protect the Websites. For example, we may use your location information to determine local language preferences, or to geotag a post.
Hypertext links to third-party websites or sources: we may propose hypertext links from our Websites to third-party websites or Internet sources. We do not control and cannot be held liable for third parties’ privacy practices and content. Please read carefully their privacy policies to find out how they collect and process your personal information.
Cookies and similar technologies: All this information and data is collected automatically in particular through cookies (performance and tracking cookies, functional cookies, technical cookies, browser cookies, etc.) and Web beacons (see Clause 3). We also use Google analytics (see Clause 4) and Google reCaptcha (See Clause 5).
When you authorize a third party social network (Facebook, Instagram, etc.) to share information and data with us, we may receive any data that you publicly share on the social network as well as any information that is part of your profile or that you allow the social network to share (name, electronic address, gender, profile picture, user code, list of friends or contacts, etc.).
In some cases, TAG Heuer collects data from a person regarding somebody else (e.g. the creation of a wishlist). In that case, communication will be done only for that purpose of sharing of information, with indication of reference person and with appropriate information regarding the processing of their personal data.
If you do not want Google Analytics to be used in your browser, you can install the Google Analytics browser add-on at https://tools.google.com/dlpage/gaoptout.
In certain geographic areas, we may use Facebook Custom Audience or Google Customer Match to deliver advertisements to you based on personal data that we have collected from you, including your E-mail address. For more information about the privacy practices of Facebook Custom Audience, please visit https://en-gb.facebook.com/legal/terms/customaudience. For more information about Google Customer Match, please visit https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=6296507.
If you no longer want to be participate of these marketing practices, please reach out to us through the Contact Us functionality on the Website as described in Section 16 below.
We use the data and information collected on you to:
We do not, as a matter of business practice, retain personal data longer than necessary for the purposes stated and to comply with legal requirements, unless otherwise agreed to by you. At the end of the applicable retention period, we shall delete or anonymize your data without it being required that any further information be provided to you.
Your personal data shall be processed by TAG Heuer, Branch of LVMH Swiss Manufactures SA and/or by any of its affiliates distributing TAG Heuer products and services. It may be transferred or otherwise shared with TAG Heuer, Branch of LVMH Swiss Manufactures SA and its affiliates distributing TAG Heuer products and services, for purposes of management and optimization of the customer relationship, as well as to send you information about the offers and news in the limits of your consent or applicable lawful grounds.
It may also be transferred in case of a reorganization of TAG Heuer, including merger, takeover, de-merger, and in general any reorganization operation.
Your personal data may also be transferred to the following third-parties:
In any case where cross-border transfer is done, we ensure that an adequate protection is guaranteed for personal data to be transferred outside of Switzerland and the EEA. In some specific cases when this level of protection is not guaranteed, we will obtain your prior consent or establish with the recipient of personal data a contractual framework or sufficient safeguards that ensure an adequate level of protection abroad. You may request access to a copy of these safeguards by contacting us.
We apply strictly the principles of data protection by design and by default and implement appropriate technical and organizational measures to limit to the maximum the processing of your data as well as ensure its security. In particular, and by default, only personal data which are necessary for each specific purpose of the processing are processed by us and all accesses to your personal data are limited to what is required for the purposes detailed under clause 5 of this Policy. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Regarding specifically any payment transactions that are done with your payment details, they are encrypted using SSL technology.
We strive to provide you with choices regarding the personal data that you provide to us or that is otherwise collected on you, in particular through our Websites. The following mechanisms give you the following control over your personal data.
Regarding Cookies and similar technologies: you can set your browser to refuse all or some browser cookies, or to alert you when cookies are being used, as mentioned under Clauses 3 and 4 above.
If you agree to receive information on TAG Heuer offers and news you can indicate so through the relevant tickbox(es) located on the registration form(s) or by answering favorably to the question(s) presented by our TAG Heuer Boutique representatives.
If you decide that you no longer wish to receive such communications, you can subsequently unsubscribe as follows:
Please note that, even if you opt-out from receiving marketing communications, you may still receive administrative communications from us, such as order or other transaction confirmations, notifications about your account activities (e.g. account confirmations, password changes, etc.).
You have the right to request access to or information about the personal data related to you which are processed by us. Should you have a My TAG Heuer membership account, you can access, review, correct and update your personal data at any time by accessing such account on the Websites. Alternatively in any case you can contact us using the contact information available on our website at https://www.tagheuer.com/contact (as described further in Section 16 below).
Depending on where you reside, you may also have the right to request that we:
All access, correction and deletion requests can also be sent by regular mail along with your contact details (phone number and email) to the address referred to at the beginning of the Policy. In addition, you may submit your request by calling us at 1-866-309-3467.
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. We may also ask you for a proof of identity (copy of official Identification Document with a photo mentioning your date & place of birth) or for a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct, or delete personal data about you in our files.
The request is free of charge unless your request is unfounded or excessive (e.g. if you have already requested such personal data multiple times in the last twelve months or if the request generates an extremely high workload). In such case, we may charge you a reasonable request fee according to applicable data protection legislation.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us. If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:
If we do not receive both pieces of information, the request will be denied.
We encourage you to contact us if you feel your personal data has been mishandled or if we have failed to meet your expectations.
We may revise or update this Policy from time to time. Any changes to this Policy will become effective upon posting of the revised Policy on the Websites.
This Policy and all matters arising out of or related to this Policy shall be governed by the substantive laws of Switzerland, without regards to conflicts of laws and principles thereof.
Any controversy, claim or dispute between you and us arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the Courts of Neuchatel, Switzerland, and each party hereby irrevocably consents to the jurisdiction and venue of such Court.
TAG Heuer does not knowingly collect any personal data from children under the age of 13 years. Our websites are directed to persons who are at least 13 years of age. If a parent or guardian is made aware that a child under the age of 13 has provided us with personal data through any point of contact, we ask to be contacted at the below email address, and we will delete the data about the child referenced from our files. If we have actual knowledge that personal data about a person under the age of 13 has been collected without appropriate parental consent, then we will take the appropriate steps to delete such data.We do not sell the personal data of minors less than 16 years of age without affirmative authorization.
For any question or request regarding your personal data, please contact our Data Protection Officer through https://www.tagheuer.com/contact (under the “Send Us Your Request” section, select “Personal Data” as your question) (under the “Send Us Your Request” section, select “Personal Data” as your question).
Please note that the representative of TAG Heuer, Branch of LVMH Swiss Manufactures in the European Union is: LVMH Montres & Joaillerie SAS – 7 rue Scribe – 75009 Paris (France).
If you are not satisfied with our response, and are in the European Union, you may have a right to lodge a complaint with your local supervisory authority.
If you are a California resident, you can also contact us by calling at 1-866-309-3467.
Effective: July 1, 2020
Last Updated: July 14, 2021