Recognizing TAG Heuer counterfeits and replicas
To guarantee a watch's quality and authenticity, and ensure that it meets all our quality criteria, always choose an authorized TAG Heuer boutique or retailer.
TAG Heuer-authorized boutiques and retailers help avoid counterfeit purchases
Many retailers worldwide will present to you our collections and our history. Our official boutiques are also present in many cities. To benefit from the warranty, we recommend that you always buy your watch from an authorized point of sale or TAGHeuer.com.
Find an authorized TAG Heuer point of sale
How to check the serial number of a TAG Heuer watch
Each TAG Heuer watch has a unique serial number, which is one way of verifying its authenticity. You can find the serial number of your TAG Heuer watch on the back of the case. However, a model name and serial number are not enough to guarantee the authenticity of a TAG Heuer watch: an examination of numerous safety points and the movement is also necessary.
To guarantee the authenticity of a TAG Heuer watch, we recommend that you always purchase your watch from an authorized dealer, an official boutique or on TAGHeuer.com.
TAGHeuer.com: a direct relationship
By ordering on TAGHeuer.com, you are in direct link with TAG Heuer.
You are guaranteed to purchase an authentic and certified product, for which the warranty is automatically activated by the manufacturer upon shipment of your order.
Genuine components and spare parts
Only official TAG Heuer service centers use genuine TAG Heuer components and issue a one-year TAG Heuer warranty on the operation and water-resistance of your watch.
In each of the 80 TAG Heuer service centers around the world, highly qualified watchmakers use state-of-the-art technical equipment to ensure that your watch receives the attention it deserves.