Childhood heroes, pop icons… Everyone knows the characters portrayed by Alec Monopoly. But his own face is always hidden away by a mask and a hat. A taste for anonymity that comes directly from the streets. Just like his art. As a graffiti artist in New York, he used to work under the threat of visiting jail.
2008 – a winning toss of the dice. He began mocking the world of finance with Monopoly Man, the mascot of the well-known board game. His career took off. His own life changed: he moved to California and sold pieces to Adrien Brody and Robert De Niro. Scrooge McDuck, Richie Rich… His characters became symbols of prosperity. He keeps a close eye on the streets, but also looks for new means of expression. Events, marketing and products constitute his new challenges. His cutting-edge personality must stay hermetic to pressure if he wants to keep innovating.