News and Partnership
TAG HEUER AMBASSADOR MARIA SHARAPOVA SPARKLES IN ROME
TAG HEUER AMBASSADOR MARIA SHARAPOVA SPARKLES IN ROME
2012-05-21
After winning Stuttgart only a few weeks ago, Maria Sharapova has successfully defended her Rome title as she defeated No.8 seed and French Open holder Li Na of China 4-6 6-4 7-6 in a match time of 2 hours and 52 minutes. It was a match of many twists and turns and rain delays as Maria took her 26th career singles title.
On her wrist as she was holding the trophy, her sparkling TAG Heuer Forluma 1 Lady Steel & Ceramic Pavée, for the second time of the year already!
A grass expert, Maria Sharapova is dominating the tour on clay this year. Her very strong serve and her amazing energy make and will make a difference as she is heading to Paris for the French Open soon after a few well deserved days off.
Congratulations Maria, Diamonds and Trophies suit you so well!
Events 2010-04-19
TAG Heuer and ORACLE
During America’s Cup World Series round in Venice, TAG Heuer and ORACLE TEAM USA unveiled the new Aquaracer 500M series as well as the ‘Team USA’ limited editions
2012-05-16
During America’s Cup World Series round in Venice, TAG Heuer and ORACLE TEAM USA unveiled the new Aquaracer 500M series as well as the ‘Team USA’ limited editions. For its first major event in Europe with ORACLE TEAM USA, TAG Heuer invited 50 guests to attend this unveiling and to live a stunning experience in Venice, watching AC45 boats competing within the mythical ‘Grand Canal’!
Watches 2006-10-05
TAG Heuer increases its mechanical movement manufacturing capacity
TAG Heuer increases its mechanical movement manufacturing capacity, another step in production integration to meet its ambitious growth targets
2012-03-21
TAG Heuer is taking industrial integration further: it is doubling its mechanical chronograph movement manufacturing capacity by building a new site in Chevenez (Canton of Jura) which will create 100 jobs and be operational by the end of 2013. The site will produce the in-house Calibre 1887 mechanical chronograph that was launched two years ago, plus a brand new calibre which is being developed internally in order to complete the range of TAG Heuer high-end/high-performances chronographs.
Events 2010-04-19
Bold and beautiful start of the racing season for TAG Heuer
Bold and beautiful start of the racing season for TAG Heuer
2012-03-19
TAG Heuer starts 2012 with a strong motoracing domination statement, winning both the 1st Formula 1 GP in Melbourne with Jenson Button and McLaren-Mercedes and the 1st FIA Endurance world championship race in Sebring with Audi Sport 8.
TAG Heuer chronographs have proudly made it on the podium with Jenson 1st and Lewis 3rd in Melbourne and Audi achieving 1-2 in Sebring"
Because of a wealth of shared values and history,TAG Heuer partners with the best teams -Vodafone McLaren Mercedes, Audi Sport, Oracle Racing- and the best races -the Monaco Grand Prix, the Indy 500 and the 24 hours of Le Mans through Audi. The quest of prestige and performance leads these sponsorships. Motor racing and sports timing have been in TAG Heuer’s blood since it invented “Time of Trip”, the world’s first dashboard chronograph in 1911.
The leader in cutting-edge chronographs and timekeeping since 1860, TAG Heuer is the watch brand most closely associated with motor sports and dream cars. They are the inspiration behind TAG Heuer timepieces, eyewear and communication instruments. No other watchmaking brand can equal TAG Heuer’s depth and breadth of epoch-making partnerships with the most prestigious events, teams, drivers and cars in the world.
For more than a century, TAG Heuer has built its reputation on the core values of motor sports and GT cars: advanced design and materials, high-technology and high-performance movements, ultimate precision and absolute reliability. The new Carrera 43mm Jenson and Lewis were wearing on Melbourne podium embody all these values, as well as the quick and beautiful 2012 McLaren racing cars.
2012 starts with 2 victories and 4 podiums. Let's keep the path!
Events 2010-04-19
Jenson Button Guest of Honour at TAG Heuer's Grand Prix Event in Melbourne
Jenson Button Guest of Honour at TAG Heuer's Grand Prix Event in Melbourne
2012-03-18
Last night TAG Heuer hosted its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.
A stellar line up of Australian identities and VIPs attended the high profile cocktail event, including Brian McFadden and fiancé Vogue Williams, Miss Universe winner and TV personality Rachael Finch, model and personality Erika Heynatz, actor Jai Courtney, and ambassador of the 2012 Formula 1 Australian Grand Prix Kate Peck. High profile sporting identities included Olympic gold medallists Lydia Lassila and Malcolm Paige, AFL footballers Scott Pendlebury (and partner Alix Davis), Sharrod Wellingham and Chris Dawes, and Rugby Union players Nick Phipps and Hugh Pyle.
Button arrived in true Formula 1 glamour with TAG Heuer Gird girls presenting a guard of honour to welcome the champion driver. In his role as MC, network Seven’s Mark Beretta officially welcomed a relaxed and charming Button to the TAG Heuer Flagship boutique before inviting him to unveil the latest timepiece from the leading Swiss watch brand, the new TAG Heuer Formula 1 chronograph.
Much to his delight Jenson was treated to true Melbourne flavour as Collingwood superstar & vice captain, Scott Pendlebury presented him with a signed AFL football. Ever the English gentleman Button reciprocated with a TAG Heuer cap signed by himself and fellow team-mate, Lewis Hamilton.
TAG Heuer’s General Manager, Philip Richards, hosted the event. “The evening was a great success” said Richards. "TAG Heuer has a longstanding relationship with Formula 1 & McLaren and having a champion driver & TAG Heuer Ambassador appear at our Flagship boutique allows us to celebrate our motor-racing DNA in true Formula 1 style.”
Button’s association with TAG Heuer was announced in 2009 adding to TAG Heuer and McLaren’s ledger of the best F1 drivers and world champions.
TAG Heuer has recently marked its 25th year of partnership with McLaren. It is one of the most successful collaborations in sports, during which the team has achieved six FIA World Constructors’ Championship titles and nine FIA World Drivers’ Championship titles.
Events 2010-04-19
REBELS WITH A CAUSE:
TAG HEUER RAISES THE CURTAIN ON NEWEST BRAND AMBASSADOR: CAMERON DIAZ
REBELS WITH A CAUSE:
TAG HEUER RAISES THE CURTAIN ON NEWEST BRAND AMBASSADOR: CAMERON DIAZ
2012-03-07
March 7, 2012. An exciting partnership between the blonde box-office bombshell and luxury watchmaking’s enfant terrible has been announced in Basel to press and VIPs. The internationally-renowed actress Cameron Diaz takes on a new role : that of TAG Heuer ambassador and muse for the new LINK LADY collection. She appeared on stage wearing a steel and diamond version of this new collection dedicated to beautiful and rebel women. “The Link Lady is modern, sexy and elegant and I’m equally comfortable wearing it on the red carpet or in my day-to-day life" said Cameron Diaz. Her partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women, and this is why it has been announced on the eve of the International Women's Day 2012.
Events 2010-04-19
January 16th, 2012 at 7H30 PM (Eastern daylight time)
January 16th, 2012 at 7H30 PM (Eastern daylight time)
2012-01-09
Jean-Christophe Babin, President and CEO of TAG Heuer invites you to discover a new Milestone in the history of mechanical watchmaking. A game changing new regulator breaking all high frequency records.
Watch the press conference online on http://www.facebook.com/TAGHeuer
at 7.30 pm
Events 2010-04-19
TAG Heuer Mikrotimer Flying 1000 Is Geneva’s Sports Watch of the Year
TAG Heuer Mikrotimer Flying 1000 is Geneva’s Sports Watch of the Year
2011-11-19
Swiss watchmaking’s most remarkable mechanical chronograph creation to date ― the first ever to measure and display time to an astonishing 1/1,000th of a second ― wins the highly coveted "Best Sport Chronograph" Award at the 2011 Grand Prix de l'Horlogerie de Genève
With this 7th Grand Prix de l'Horlogerie de Genève award in just 10 years, TAG Heuer confirms its unrivalled mastery of extremely complex timepieces.
The Mikrotimer Flying 1000 ― the world’s fastest ever mechanical chronograph ― has been voted the “2011 Swiss Watch of the Year” in the Grand Prix de l'Horlogerie de Genève’s prestigious “Sport” category. This award comes just 2 months after the Mikrotimer Flying 1000 won the SIAR "Best Concept of the Year" in Mexico City. The SIAR is Latin America’s most prestigious watchmaking award.
A week ago, the Mikrograph 100, which measures and displays 1/100th of a second with a central hand — and which was the technological base for the Mikrotimer Flying 1000 — won the Montres & Passion 2011 “Grand Prix du Public.”
The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most important award competition. The Mikrotimer’s victory marks the 7th time in 10 years that TAG Heuer has been singled out by the Geneva jury for its engineering and design prowess. It has won in the Sports category twice: in 2006 for the TAG Heuer CARRERA Calibre 360 Rose Gold Limited Edition; and in 2008 for the TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph.
“Our R&D team literally rewrote the book with this one,” said a proud Jean-Christophe Babin, the Swiss brand’s CEO. “The Mikrotimer goes beyond what everyone in the industry thought possible. It represents a quantum leap that pushes watchmaking into a whole new paradigm. More than ever, TAG Heuer is the leader of luxury high-end mechanical chronographs and ultra-high frequencies. Our unique commercial range of mechanical chronographs ¬— measuring 1/10th, 1/100th and 1/1000th of a second respectively — have now all won the Geneva Watchmaking Grand Prix. Very few Swiss watch brands have received this honor so consistently.”
500hz beating at 3.6 million beats per hour
The game-changing speed and ultra-high high frequency of the in-house built Mikrotimer shatters every record in watchmaking. The previous best-time was set in March 2005 by TAG Heuer with the modular Calibre 360, and reconfirmed in January 2011 by TAG Heuer’s integrated-central hand display Mikrograph 100, the first and only mechanical chronographs ever commercialized to achieve 1/100th accuracy. The Mikrotimer Flying 1000 is an incredible ten times faster, making it 125 times faster than a 99% of Swiss best mechanical chronographs. Its central chronograph hand completes a full rotation 10-times per second!
Patent-Pending Breakthroughs
The Mikrotimer is equipped with two escapements and has no clutch or balance wheel system. It is effortlessly easy to read — 10ths, 100ths, 1,000ths and minutes at a glance. Never-before-seen technology includes a dynamic lever/wheel transmission and a rebound-based Launcher-Hub-Brake system. Twelve patents pending covering every aspect of high frequency dual assortment time measurement protect these and nine other breakthrough innovations.
The Mikrotimer is also stunningly beautiful, with a black titanium carbide coated case, titanium horns and black ruthenium-treated movement.
“Mastering Speed for 150 Years”
“The concept stage of the Mikrotimer was a proud moment in TAG Heuer’s “Mastering Speed for 150 Years” celebrations,” said Jean-Christophe Babin. “Now we've taken the next big step, which was equally challenging and exciting: successfully commercializing this technological marvel. More than ever, TAG Heuer is the master of ultimate watchmaking precision, an unrivaled leadership and know-how started in 1916 by Charles-August Heuer when he introduced the first 1/50th and 1/100th of a second mechanical stopwatches. TAG Heuer is obsessed by precision and won't stop further innovating in this field, which is the very essence of high-end watchmaking.”
Events 2010-04-19
6th Man on board of Oracle Racing AC45 "Coutts" in San Diego
6th Man on board of Oracle Racing AC45 "Coutts" in San Diego 3rd Round of America's Cup World series 2011-2012. By Jean-Christophe Babin, President and CEO of TAG Heuer, partner of Oracle Racing, the Defender for the forthcoming 34th America's Cup.
2011-11-19
As a former sailing instructor myself when I was much younger, I can only be passionate about the epic and legendary America's Cup history. It was first run in 1851, and as such is standing as the oldest and most prestigious trophy of modern sports history. Twice partner of challengers teams in 2002 and 2007 I had the amazing chance to be "tolerated" as the 17th man on both USA-76 and CHN-95, two giant IACC 25 meters / 24 tons monohull boats. These giant boats were more comparable to Le Mans LMP 1 prototypes than to Formula 1. They had an incredible ability to sail upwinds at stunning 16 degrees angles which on any other sailboat would mean standing still in front of the wind ! Even though the Cup was extraordinary, these boats raced quite far from the shores and had many races cancelled or postponed making the sport very difficult to broadcast and even to understand except for specialists. With their 19 tons bulb underwayer to ensure the upwinds performance, they were also looking very stable for the non specialist, somehow lacking the spectacularity mandatory to turn a sport global and broadly followed. Last, as the next Cup would be run anywhere between 1 to 5 years from the previous one, with no competition in between, the sport despite its great history and utmost performances remained a very marginal niche in comparison with Formula 1, despite similar huge budgets for the competing teams. It was not sustainable.
With Oracle led by Larry Ellison and Russell Coutts winning in 2010 the 33rd America's Cup and thus becoming he Defender in charge of the rules for the 34th America's Cup in San-Francisco in September 2013, everything has changed for the better. First, and in order to create on-going public intest, the America's Cup World series have been created, on similar lines as a Formula 1 world championship, with 7 events in 2011-12 and another 7 in 2012-13 prior to the Louis Vuitton Cup and 34th America's Cup. Then the heavy monohulls have left room for the series to ultra-light and ultra fast 1.4 tons only "all-carbon fiber" wing + sails powered multihulls, the AC45, all built in New Zealand from the same shipyard to reduce costs and ensure close performances. They are the fastest racing sailing boats ever built and compare by all means to Formula 1. Their unique combination of performances, technology and design make them natural partners for TAG Heuer. Then the racing rules have turned the races "TV and Public-compatible" with a combination of fleet and match races of limited timelenght and guaranteed starting time, which combined with the latest digital technologies, allows to follow the thrilling competitions as easily as a Formula 1 Grand Prix. Not to mention the racecourse close to the shore and allowing a large public, like we had in San Diego (more than 20.000 on shores), to watch the fighting boats from very close. These fastest sailing boats helmed by the best sailors ever in the world have started to compete in Cascais, Portugal in September 2011. San Diego was the 3rd round of the season. I had the chance to be there and compete for 25 minutes in match race on board of Oracle "Coutts" skippered by Darren Bundock, and competing against GreenComm Racing from Spain. What an experience !
As the "6th man", you mostly participate to the weight (max 100kg, being much lighter the crew had to add 20kg weights belts to the stern) and are kindly but firmly asked to lie down at the stern of the AC45 in a semi-rigid safety net and a small cord on both sides to try to cling to something and not fall into the sea. As a courtesy and for the sake of efficiency though, you work too, changing sides in ideally perfect sync with the crew each time the boat turns and change wind direction. For the rest you just open your eyes and admire the incredible manoeuvering of the team of 5 top professionals made of a skipper, a tactician and three members responsible for setting, grinding and regulating the sails and gennaker under the coordination of the skipper, Darren. 7 minutes before start, all 5 members set-up their on board computer and TAG Heuer Aquaracer Digi-Ana countdowns on 420 seconds, closely observing GreenComm boat and trying to figure out with the medium and fast changing wind the best potential options to gain advantage at the start which would allow to control the race. "5 minutes !", the tensions rises and everyone starts to concentrate and test manoeuvers to make sure of the perfect sync necessary for winning. A second lost means 10 to 15 meters, that is the boat length often making the difference between the winner and the other.....Accelerations are amazingly quick so much the boat is light and the combination of wing and sail powerful and responsive. like a supercharged engine with 800 nm torque ! The weak 6 knots wind is turned magically into a 19 knots speed ! In stronger winds, the AC45 can easily surpass 35 knots speed. Who said that wind energy has no future ?!!! One minute, thirty second, "Coutts" is already full speed towards the starting line with GreenComm arriving equally fast from a different angle. 5-4-3-2-1...the tension is extreme as crossing the line 1 second too early means a two boats length penalty seriously jeopardizing the chances to win. Hence the importance of the accuracy of TAG Heuer Aquaracer chronographs countdown precision. Amazingly Darren crosses the line less than a second after the "0" immediately taking a half boat length advantage over GreenComm so close that form the stern I can virtually shake hands with their skipper. Darren observes the ever changing winds to avoid taking a wrong option and forcing GreenComm to decide for an alternative route which Darren immediately imitates as the race leader to keep control. "Coutts" is now speeding at 20 knots with a 30 degrees angle (5 meters above the water level) towards the first race committee bow. The crew prepares the immense gennaker for the next downwind following our first upwind. 5-4-3-2-1-Go !, "Coutts" rotates on itself passing a few inches off the bow with the gennaker perfectly launched and already speeding up the boat towards the next bow under the scrutinizing eyes of the Race Committee boats, the Louis Vuitton Timing boats and the many "Protector" support speedboats used by Oracle, not to mention the hundredth of spectator boats surrounding the racing course. Amazing. We now have 5 boat length advantage and even if it's done, Darren as a top professional maintains a maximum pressure and concentration till the finish line to win with a stunning 48 seconds advantage. Waouh ! This is really an experience and the IACC boats by comparison look so slow and heavy. And today the race was only with the AC45 (for 45 feet). For the Louis Vuitton and America's Cup, they will move to AC72, that is multihulls virtually twice longer and more powerful. Larry Ellison and Russell Coutts have really changed the game for the better, to the great joy of James Spithill and Darren Bundock the two skippers. The America's Cup World series are really the "fastest boats in the world with the best sailors in the world". And TAG Heuer is proud to partner with the "fastest of the fastest boats and the best of the best sailors" namely Oracle Racing, Russell, James and Darren. A unique experience I will never ever forget.
Jean-Christophe Babin - President and CEO, TAG Heuer - the official chronograph and sunglasses partner of Oracle Racing / Team USA / Defender for the 34th America's Cup.
AC45 "Coutts" principal dimensions (all teams have similar boats)
- hull length 13.45 meters
- mast height 21.50 meters
- max draft 2.70 meters
- displacement. 1400 kg
- wing area. 85 sqm
- jib area. 48 sqm
- gennaker area. 125 sqm
- max speed. 40 knots
- crew. 5 (+ the "6th Man" or 100 kg lest)
TAG Heuer has been one of the pioneering Swiss watchmaking brands to craft timepieces for sailing, yachting and diving. Back in 1949, the Company introduced with the "Mareograph" the first ever mechanical tide indicator timepiece, allowing sailors to keep track of tides and therefore of related currents, a major information to win or lose a regatta. Eversince TAG Heuer has become a benchmark of superlative and prestigious watersports watches and chronographs, both underwater and for sailing, with its iconic and legendary "Aquaracer"series, born in 1979, initially with the "1000 series" name, from Jack Heuer forward thinking, and eversince a major icon of the Brand. In 3 decades the Aquaracer has sold more than any other TAG Heuer collection and has become the epitome of casual chic "Art de vivre". With waterproofness ranging from 300 to 500 meters, the Aquaracer series embodies TAG Heuer unrivalled commitment to superior quality and timeless performances. Thanks to this unique know-how TAG Heuer has been a skipper's favorite and protagonist of several America's Cups since 1967, with in the last decade partnerships with Oracle-BMW in 2002, China Team in 2007 and Oracle Racing "Team USA" for the forthcoming 34th America's Cup in 2013 and the America's Cup World series 2011-12 and 2012-13.
Partnership
TAG Heuer and ORACLE Racing: a common quest for precision and performance
TAG Heuer and ORACLE Racing: a common quest for precision and performance
2011-11-15
SAN DIEGO (Nov. 17, 2011) — Avant-garde Swiss watchmaker TAG Heuer has partnered with ORACLE Racing as the Official Watch and Eyewear of the America’s Cup champion team.
TAG Heuer’s prestigious shield logo will be featured on the wingsails of ORACLE Racing’s hyper-performance catamarans. The ultra-precise AQUARACER 500M Chronographs will keep time for CEO Russell Coutts and skipper James Spithill.
Additionally, TAG Heuer’s technologically advanced eyewear – especially the new sporty RACER line – will shield team members’ eyes from potentially damaging ultra-violet rays and salt spray.
“High-performance and precision go right to the heart of what it takes to succeed in the America’s Cup, and this is exactly what TAG Heuer represents,” said Coutts. “TAG Heuer’s and ORACLE Racing’s core values couldn’t be more closely aligned.”
To celebrate the partnership, TAG Heuer will develop a special timepiece with countdown function to be tested in conditions during the America’s Cup World Series Regattas leading up to the 34th America’s Cup.
“This is going to be a great adventure, both in human and technological terms,” said TAG Heuer’s President and CEO Jean-Christophe Babin. “ORACLE Racing and TAG Heuer are two of most successful brands related to this iconic event, which represents the pinnacle of team performance. Our designers and engineers are working together to make this the best-equipped crew ever. And we’re setting our sights high: we want to break every record ever set, both for man and machine.”
The new partnership was announced today in San Diego at the third round of the America’s Cup World Series. ORACLE Racing has two crews entered, led by skippers James Spithill and Darren Bundock.
“Racing success is time-critical,” said Spithill. “From nailing a start to claiming victory, everything we do is measured in thousands of seconds and TAG Heuer’s precision only helps optimize our performance on the racecourse.”
Racing catamarans capable of speeds in excess of 30mph/48kph requires the ultimate eye protection from piercing spray and exposure to the UV light spectrum. Not only does TAG Heuer’s sports eyewear feature lightweight, comfortable and stylish frames, but also the multi-coated lenses have water-dispersing hydrophobic features.
“Having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join our team is not just great news for ORACLE Racing but for the America’s Cup as well,” said Coutts.
Partnership
TAG HEUER TRIUMPHS AT THE WATCH OF THE YEAR AWARD CEREMONY
TAG HEUER TRIUMPHS AT THE WATCH OF THE YEAR AWARD CEREMONY
2011-11-14
THE MIKROGRAPH WINS THE PUBLIC PRIZE
THE TAG HEUER CAMPAIGN WAS VOTED THE BEST 2011 WATCHMAKING CAMPAIGN
On 11 November 2011, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was twice acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public, whilst the campaign that supported its launch was awarded the Best Campaign prize. Overwhelming recognition for the brand, the only one who had twice the chance to be on the podium.
“I am incredibly proud of my people: those who developed the Mikrograph as well as those who designed the advertising visuals that made it stand out. For such an innovative watch, we needed a campaign that would also break the mould, by dramatically staging the notion of precision in an original and creative manner” declared Jean-Christophe Babin, Tag Heuer’s President and CEO.
Designed, patented, developed and manufactured entirely in the TAG Heuer Haute Horlogerie workshop at La Chaux-de-Fonds, the Carrera Mikrograph 1/100th marks a milestone in the watchmaking industry: thanks to an escapement beating at 50hz, or 360,000 vibrations an hour, its central hand can measure and display time with 100th of a second precision. This is a major TAG Heuer innovation, confirming the brand’s leadership in the mastery of high frequency and the measurement of infinitely small intervals of time.
Mechanical innovation serving ultimate precision has thus been the driver of the development of the Mikrograph. Two limited editions were launched on the market with 150 pieces each, one with a brown central dial and the other in anthracite grey,. To woo the lover of beautiful timepieces, the advertising visuals needed to be as creative, avant-garde and unexpected as the product they were promoting. It was vital to pay tribute to the art of watchmaking and at the same time deliver a simple message : high precision. And what is more precise than nature itself, so what could be more original than reproducing nature’s ultimate perfection using watch components? Developed with CLM BBDO, the TAG Heuer advertising agency, the campaign won the approval of a jury of communication professionals who were able to appreciate the poetry and refinement of the visuals and grasp the significance of the instant of time represented in that artistic way.
Events 2010-04-19
Mikrotimer Flying 1000 limited edition
Mikrotimer Flying 1000 limited edition
2011-11-10
This Chronograph is the latest TAG Heuer first: the only mechanical chronograph to measure and display the 1/1,000th of a second. Its oscillating system vibrates at 3,600,000 beats per hour, 125 times faster most existing chronographs and 10 times faster than the Carrera Mikrograph 1/100th. With 11 patents pending on its pioneering technology, this Chronograph opens up a new window on time.
Watches 2006-10-05
LEWIS HAMILTON RACES FOR TAG HEUER AT DUBAI MALL
LEWIS HAMILTON RACES FOR TAG HEUER AT DUBAI MALL
2011-11-09
On November 9th 2011, Lewis Hamilton Vodafone Mc Laren Mercedes F1 driver and TAG Heuer brand ambassador made a pit stop in the Swiss luxury brand’s boutique in Dubai Mall to launch their latest timepiece collection The Carrera 1887.
The celebration was graced by Mohammed Ben Sulayem; TAG Heuer local ambassador, Osama Ibrahim Seddiqi, representing Ahmed Seddiqi & Sons and Eric Vergnes, General Manager of TAG Heuer Middle East.
Lewis Hamilton appearance coincided with an exciting milestone for TAG Heuer, as the brand is celebrating 150 Years of Mastering Speed. This was the first time that Lewis visited the brand's best performing boutique in the region, before attending the Grand Prix that will be held in Abu Dhabi the following weekend.
Guests who attended the event were left with a very interesting challenge of beating Lewis’ performance on the F1 simulator which was available during and after the event in Dubai Mall Gold Souk Atrium.
“We are delighted to welcome Lewis Hamilton to the UAE again, and are excited that this coincides with our celebration of TAG Heuer’s 150th Year of Mastering Speed.
Lewis's presence is marking the launch in the region of our latest masterpiece: the Carrera 1887, which, with our in-house chronograph movement, epitomizes the TAG Heuer heritage of modern engineering finesse,” says General Manager of TAG Heuer Middle East, Eric Vergnes.
TAG Heuer latest collection the Carrera 1887 is now available in all the Swiss luxury brand boutiques across the region.
Events 2010-04-19
TAG Heuer Eyewear is in motoracing victory lane!
TAG Heuer Eyewear is in motoracing victory lane!
2011-10-20
Back in Europe after a step in Australia, WRC saw Sébastien Ogier, TAG Heuer Ambassador for Watches & Eyewear, winning the French rally on Asphalt again after German Rally at the end of August. And he did very well with 11 stages won out of 23. With 2 rallies to go, Sébastien Ogier is still third in the Championship but he largely filled the gap with WRC leader Sébastien Loeb and Ogier is now only 3 points behind his teammate and Mikko Hirvonen, co-leader.
At the same time in the USA, Kurt Busch, TAG Heuer Ambassador for Eyewear, defeats the « Monster Mile ». He came through with an impressive victory in “AAA 400” at Dover International Speedway. For the 2004 NASCAR Sprint Cup Champion, today’s big win could not have come at a better time.
Few months earlier, it was the AUDI sport team who was winning the 79th edition of the historic Le Mans race. The german racecar team put the victory record higher, with now 10 victories in Le Mans.
Motoracing values are not just shared by TAG Heuer Eyewear but definitely epitomized in its DNA.
Eyewear 2006-01-01
Mikrotimer wins the Alta Relojeria Mexico Award
TAG HEUER MIKROTIMER FLYING 1000 WINS THE ALTA RELOJERIA MEXICO "BEST CONCEPT WATCH" AWARD AT THE SIAR (SALON INTERNACIONAL DE ALTA RELOJERIA) IN MEXICO CITY
2011-10-07
On October 6th 2011, TAG Heuer was awarded the Alta Relojeria Mexico "Best Concept watch" for its Mikrotimer Flying 1000, distancing Christophe Claret's 21 Blackjack and Parmigiani's Bugatti Super Sport. Presented in Baselworld 2011 as a Concept Chronograph will be commercialized by the end of the year.
TAG Heuer had already won an Alta Relojeria Mexico Award in the "Chronograph of the Year" category in 2008 for its Grand Carrera Calibre 36 RS
Events 2010-04-19
TAG HEUER MONACO MIKROGRAPH
TAG HEUER MONACO MIKROGRAPH
EXCEPTIONAL, UNIQUE MASTER TIMEPIECE
2011-09-21
150 years of watchmaking know-how meet avant-garde design and visionary art to benefit charity during Only Watch auction.
Watch collectors around the world will be captivated by this technical revolution of the Mikrograph, the fastest chronograph movement on the market, beating at 360 000 beats per hour, a masterpiece of Haute Horlogerie encased in the iconic square shape of the Monaco that remains, over four decades after its scene-stealing debut on the wrist of Steve McQueen in the movie Le Mans, as cool and cutting-edge as ever.
The fusion of TAG Heuer’s two most daring inventions in terms of movement and design will be auctioned on September 23, 2011 to benefit Duchenne muscular dystrophy research under the High Patronage of His Serene Highness Prince Albert II of Monaco.
For a very special watch, a very special watch box. Internationally acclaimed South African artist Paul du Toit has personally committed to create a unique piece of art to host the Monaco Mikrograph. The watch box art will be conceptualized and painted by this celebrated artist.
Events 2010-04-19
Introduction of the Exclusive Collection TAG Heuer LINK
Introduction of the Exclusive Collection TAG Heuer LINK
2011-09-14
The beauty of 1007 diamonds (2.53 carats) carefully set by hand; makes the Exclusive model a precious object of timeless elegance.
A distinctive white mother-of-pearl plate on the back is graced with the TAG Heuer shield set with 33 diamonds. It offers a discreet flash of brilliance when the piece is held to the ear in conversation. Finest white lizard skin and mirror-polished 316L stainless steel reinforce the dazzling clarity of these diamonds.
The TAG Heuer LINK is perfect for the sporty, tech savvy businessmen, when dressed with such precious materials, it transforms into a seductive, glamorous and luxurious masterpiece.
Crafted from precious metals, meticulously sourced and finished gemstones, the Exclusive Collection takes the TAG Heuer LINK to a new level of grandeur and style.
Mobile phones 2006-01-01
Urban and bold look for the new Automatic Sun Vintage
Urban and bold look for the new Automatic Sun Vintage
2011-09-09
Mid-century motorists may have had style, but they certainly didn’t have revolutionary patented technology. Thanks to an advanced magnetic system in the frame’s hinge mechanism, you can open your sunglass and slip them on with one hand, one gesture. So you can keep your other hand on the wheel.
Technology is the heart of Automatic’s design, but the sophisticated vintage styling comes straight from TAG Heuer motor-racing heritage. Attesting this: hand-crafted details like perforated rubber over the bridge and straight temples perfectly fitting under a helmet.
Eyewear 2006-01-01
AMAZING MARIA
MARIA SHARAPOVA WINS THE WESTERN & SOUTHERN OPEN IN CINCINNATI
2011-08-22
Maria has won her second title of 2011 at the Western & Southern Open in Cincinnati confirming her excellent physical condition and mental strength this season. Maria defeated No.13 seed Jelena Jankovic of Serbia 4-6 7-6 6-3 in 2 hours and 49 minutes. On her wrist for the prize ceremony, her elegant TAG Heuer Formula 1 lady steel & ceramic chronograph.
In the rankings Maria will move up to No.4 with 6346 points (Maria's highest ranking coming back from shoulder surgery over two years ago). Following Kim Clijsters withdrawal from the US Open, Maria will be seeded No.3 there. In another rankings jump, Maria is now No.1 in the race to the WTA Championships.
Maria will now take the next week off to prepare for the final Grand Slam of the year at the US Open. The US Open will begin on August 29th.
Events 2010-04-19
TAG HEUER ANNOUNCES PARTNERSHIP AS THE OFFICIAL WATCH OF THE RUGBY WORLD CUP 2011
TAG HEUER ANNOUNCES PARTNERSHIP AS THE OFFICIAL WATCH OF THE RUGBY WORLD CUP 2011
2011-08-22
TAG Heuer was the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. Today and one of the largest, most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.
TAG Heuer, the world leader in luxury sports watches and chronographs since 1860, today announces its partnership with Rugby World Cup 2011 as the Official Timing Supplier.
TAG Heuer has enjoyed a long standing association with the world’s most prestigious sporting events and the world’s most elite athletes; TAG Heuer Ambassadors Maria Sharapova, Jenson Button, and Lewis Hamilton make no exception. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, the premier international Rugby Union competition.
Rugby Union is one of the most revered team sports across the United Kingdom and the world, the sport exemplifies the relentless pursuit for performance, commitment and perfection; values not just shared by TAG Heuer but epitomised in its DNA.
“Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world” says Jean-Christophe Babin, CEO & President for TAG Heuer.
Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.
Partnership
TAG HEUER AMBASSADOR SUZANN PETTERSEN BECOMES QUEEN OF KILLEEN
TAG HEUER AMBASSADOR SUZANN PETTERSEN BECOMES QUEEN OF KILLEEN
2011-08-11
Suzann took a six stroke victory with a stunning final round of 64 at the LET event, Ladies Irish Open supported by Fáilte Ireland, held at Killeen Castle 5-7 August. The world no.3 scored rounds of 71, 63 and 64 to finish at 18 under par to win her second Irish Open.
”I definitely like what I see right now. It won't be long before we come back. It just shows that there's going to be a lot of birdies made out there in The Solheim. I think it will be a great match.”
Suzann proudly sported her TAG Heuer Grand Carrera while holding her trophy.
Congratulations to Suzann !
Events 2010-04-19
LEWIS HAMILTON WINS THRILLING GERMAN GRAND PRIX!
LEWIS HAMILTON WINS THRILLING GERMAN GRAND PRIX!
2011-08-02
Lewis Hamilton won a tense three way battle for victory in the German Grand Prix, beating Fernando Alonso and the pole sitter Mark Webber.
On the podium, he proudly wore his Carrera 1887.
Hamilton jumped Mark Webber's Red Bull at the start for the lead, lost and regained it before beating Ferrari's Fernando Alonso and Webber to the line.
An error-strewn drive saw Red Bull's Sebastian Vettel finish fourth. Jenson Button was forced to retire for the second race in a row after his car suffered hydraulic difficulties.
A second victory of the season - and his 16th career victory - leaves Hamilton 82 points behind Vettel with nine races left to go.
Congratulations to the McLaren team!
Events 2010-04-19
TAG HEUER CELEBRATES INTELLIGENCE, STRENGTH AND BEAUTY OF INDIAN WOMEN
TAG HEUER CELEBRATES INTELLIGENCE, STRENGTH AND BEAUTY OF INDIAN WOMEN BY FELICITATING THE WINNERS OF WADHAWAN LIFESTYLE I AM SHE 2011
2011-08-02
Conceptualized by Former Miss Universe Sushmita Sen, I AM She, now in its second year, embodies the spirit of the 21st century Indian woman who is a combination of beauty and intelligence. This year, apart from Miss Universe, I AM She encompassed two new leading franchisees viz. Miss Globe International and Miss Asia Pacific World within its’ gamut.
WEDNESDAY, 20TH JULY 2011, NEW DELHI- TAG Heuer felicitated the gorgeous winners of Wadhawan Lifestyle I AM She 2011 at the TAG Heuer Boutique in The Grand Hyatt
Known to be a connoisseur of strength and beauty of woman, TAG Heuer has long associated with independent and successful woman all over the world and awarded their achievements over the years.
Celebrating the success and grandeur of Wadhawan Lifestyle I AM SHE 2011, TAG Heuer gifted the three charismatic winners with exquisite timepieces that complemented their multi-faceted persona.
Congratulations to the Indian Team!!!
Events 2010-04-19
TAG HEUER OPENS ITS 108TH BOUTIQUE ZAGREB
TAG HEUER OPENS ITS 108TH BOUTIQUE ZAGREB
2011-07-18
Cvjetni Square is the main destination for all the city’s residents, and many others from the suburban surroundings and large regional centers such as Karlovac, Samobor and Varaždin. It is not unusual for residents of these cities to fulfill their weekend shopping needs in the metropolitan area.
Located in the very heart of Zagreb, the capital and the largest city of the Republic of Croatia, on the famous Cvjetni Square, Cvjetni Mall is the brand new shopping destination for croatian people and tourists.
During the first month of opening, TAG Heuer white roses will be distributed to ladies, as they'll be invited to enter our brand new 42 m² Boutique and discover our Best Selling Formula 1 Ceramic timepieces.
Events 2010-04-19
TAG Heuer celebrated Mastering Speed for 150 years this weekend in Moscow
TAG Heuer celebrated Mastering Speed for 150 years this weekend in Moscow
2011-07-18
Today one of the largest and most desired brands in the watch industry, TAG Heuer is the first watchmaker to master luxury chronographs and timing equipment with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second. For more than a century and half TAG Heuer has drawn inspiration from the world of sports to master time to its smallest fraction. That resulted in the longest and strongest association with motor sports and dream cars. To celebrate its unique heritage TAG Heuer is proud to present a Mastering Speed for 150 Years Exhibition in a heart of Moscow, in the historical building of GUM.
July 14th, to start the celebrations, TAG Heuer hold a party which was attended by a great number of watch lovers, journalists along with a host of celebrities. One of the most trendy music bands, Teslaboy has given a concert in front of the TAG Heuer guests.
On July 17th, the Moscow City Racing show was held for the 4th time. Year on year the show attracts more and more racing fans and car lovers from all over the country. As the official watch and timekeeper of MCR, TAG Heuer hosted its guests in the Paradise Club. They could meet Jenson Button who was part of the show, proudly wearing its Carrera 1887.
Events 2010-04-19
GOODWOOD FESTIVAL OF SPEED
GOODWOOD FESTIVAL OF SPEED
TAG HEUER CELEBRATES 150 YEARS OF MASTERING SPEED
2011-07-05
TAG Heuer, the world’s top manufacturer of prestigious chronographs and motorsport timer, celebrated 150 years of Mastering Speed this weekend at the Goodwood Festival of Speed. As Official Timing Partner, TAG Heuer introduced a series of innovations to the Festival, including a 100m dash from the start line, which was highly appreciated by both competitors and spectators. To commemorate TAG Heuer’s Mastering Speed milestone, Goodwood created a special Celebration Class of iconic cars representing TAG Heuer’s unique heritage and connection with the sport, entertaining the crowds throughout the weekend on the 1.16 mile Hill Climb Course. To complete the celebrations, TAG Heuer launched the long awaited re-edition of the historic Monza Chronograph at the Festival.
The Festival of Speed was attended by the great and the good of the racing world, along with a host of celebrities. Guests included Jenson Button, Lewis Hamilton, Karun Chandhok, Sir Stirling & Lady Moss...
In addition to the celebrations on track, Bonhams offered a fantastic 47-strong single owner collection of Heuer watches at the Bonhams 19th annual Goodwood Festival of Speed Sale, on 1 July 2011. The collection, comprising wristwatches, pocket watches, an assortment of racing timers and sports timers, from the 1960s, 70s and 80s, was particularly appropriate given TAG Heuer’s role as Official Timing Partner to the Festival. Classic Heuer chronographs, such as the famous Monaco, as well the Autavia, Carrera, Montreal and Calculator, also went under the hammer, as did entry level collectors’ pieces, including five different versions of the Jacky Ickx Easy Rider model.
Events 2010-04-19
Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP
Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP
2011-06-13
For the 79th edition of the historic Le Mans race, TAG Heuer was once again Official Partner for watches, eyewear and timekeeping solutions of Audi Sport. The German racecar team put the victories record higher, with now an unrivalled 10 victories in Le Mans in the last 12 editions. This year was very special for TAG Heuer - a swiss company - as with the swiss driver Marcel Fässler on the podium together with his Audi Sport team mates Benoit Treluyer and André Lotterer, TAG Heuer will be forever associated with the first ever swiss driver winning the Le Mans 24. Marcel alongside with Benoit and André proudly wore his TAG Heuer CARRERA mechanical chronograph on the podium. Audi Sport flies TAG Heuer colours on its racing cars and drivers’ suits at Le Mans and in all 2011 Intercontinental Le Mans Cup endurance races. Team drivers wear and promote TAG Heuer CARRERA Day-Date chronographs and managers wear TAG Heuer Grand CARRERA chronographs. The team uses TAG Heuer’s timekeeping technology during private testing sessions. TAG Heuer also equips Audi Sport drivers with TAG Heuer sharp driving enhancing Panorama Night Vision glasses.
TAG Heuer also won the LMP2 category thanks to Greaves Motorsport and their drivers Karim Ojjeh, Tom Kimber-Smith and rising star Olivier Lombard. Tim Greaves, the Team Principal and Owner is also famous for the premium Bruichladdich whisky he produces on the isle of Islay in Sotland. TAG Heuer has been proudly partnering with Karim Ojjeh and his teams over the past 5 years.
Just 2 weeks after "Painting Monaco in TAG Heuer" for the Formula 1 GP as Official Partner of the Monaco GP and being appointed as the Official Chronograph of Indy 500 for the 100 years of the mythical US race, TAG Heuer scores another magical and epic Hat Trick with its racing partners and drivers this week-end at Le Mans 24 and Canadian F1 GP.
The classic endurance race took place June 11-12, 2011, the same weekend that TAG Heuer’s partner Vodafone McLaren Mercedes was winning at the Canadian Grand Prix, during an epic race : under heavy rain and after 6 pit stops, Jenson Button came back from last position to overtake S. Vettel in the very last lap !
“What a great way to cap our 150 Years of Motor-Racing celebrations, with a third straight trophy at Le Mans, and Jenson's amazing victory in Canada” said CEO of TAG Heuer, Jean-Christophe Babin, from Le Mans where he was hosting 40 VIP retailers and media guests from all over the world. “Our partnerships with Audi Sport, Team Greaves and Vodafone McLaren epitomizes what is unique about our brand heritage — the closest ties to motor sports and car manufacturing in the watchmaking industry, and a relentless focus of every ounce of energy and know-how on one goal : being the best.”
Jenson Button was proudly wearing its Carrera 1887 on the podium.
The best watches on winners' wrists !
Events 2010-04-19
SPORT AND GLAMOUR FOR TAG HEUER IN MONACO
SPORT AND GLAMOUR FOR TAG HEUER IN MONACO
2011-05-29
TAG Heuer turned the glittering city-state of Monaco into its own private. Principality last weekend when it hosted a dazzling series of celebrity events centered around the most glamorous date on the international motor-racing circuit — the famous Monaco Grand Prix.
The TAG Heuer events, which were attended by a dizzying array of royalty, F1 stars and celebrities, were held to showcase the Swiss brand’s “150 Years of Motor Racing” celebrations and its new Official Partner, Official Watch and Official Eyewear of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club de Monaco (ACM).
The Swiss Watchmaking Legend caps its "150 Years of Motor Racing"
Celebrations with a star-studded Monaco GP Weekend
The festivities kicked off Friday, May 27th at the Amber Lounge Fashion Show, a star-studded charity event held at the stunning poolside venue at Le Meridien Beach Plaza Hotel in Monaco under the high patronage of H.S.H Prince Albert II. The hottest night-time ticket of the Monaco GP weekend saw F1 race drivers and the ladies of F1 team up with top fashion models to showcase eveningwear by British designer Matthew Williamson and the latest in high-fashion timepieces by TAG Heuer. Among the F1 drivers on the catwalk were Felipe Massa, Vitaly Petrov, Adrian Sutil, Paul di Resta, Jaime Alguersuari, Nico Rosberg, Jerome d‘Ambrosio, Heikki Kovalainen, Sergio Perez and Vitantonio Liuzzi.
Presented by BBC’s Jake Humphrey and overseen by H.S.H Prince Albert de Monaco’s bride-to-be Charlene Wittstock, the charity event raises funds and awareness for the Special Olympics. A highlight of the evening was a special auction of two exclusive TAG Heuer watches: a TAG Heuer Formula 1 Lady Steel & Ceramic Chronograph with Diamond dial and diamond bezel, and a McQueen Monaco Chronograph with the iconic blue dial of the original worn by the actor in the classic 1970 race film, Le Mans. Both timepieces have been especially emblazoned with ACM logo for the occasion giving them a unique flair compared to collections available in Boutiques. The Monaco reached the tremendous price of EURO 22’000.- at the auction and the TAG Heuer Formula 1 Lady Euro 16’000.-. The Amber Lounge After Party extended late into the night to a special performance by R&B pop Taio Cruz on the beach of the Meridien Beach Plaza Hotel.
On Saturday May 28th, TAG Heuer held an exclusive party on a private yacht, during which special guests met with the TAG Heuer racing Ambassador and F1 World Champion Lewis Hamilton.
Over the week-end, TAG Heuer gave an exclusive tour of the paddocks and hosted special interview sessions with Jack Heuer, Alain Prost, Jenson Button and Lewis Hamilton, the 2 aces from Vodafone McLaren Mercedes.
The race itself was a fitting backdrop for the exciting launch of three new chronographs in TAG Heuer’s iconic Monaco model: the Monaco V4 Rose Gold, proudly sported by Lewis Hamilton all weekend, the Monaco V4 Titanium and the single-piece creation, Monaco Mikrograph. The celebrated watch line, started by Jack Heuer in 1969, is, like the Grand Prix from whence it gets its name, synonymous with sporting glamour the world over.
The one-off Monaco Mikrograph will make a return visit to Monaco on September 22 for the Only Watch charity auction. The unique timepiece will be donated for auction at the charity event, which supports research into Duchenne Muscular Dystrophy. Lewis Hamilton proudly presented the watch to Luc Pettavino, the President of Only Watch.
As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer was visible everywhere on TV : through TAG Heuer flags prominently displayed on bridges and trackside, through our TVC with Lewis Hamilton on giant screens and through a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.
Even Sebastian Vettel - who won the race - was impressed!
Events 2010-04-19
TAG heuer Enters the prestigious Monaco Grand Prix
TAG heuer Enters the prestigious Monaco Grand Prix
2011-05-27
TAG Heuer’s “Mastering Speed for 150 Years” celebration reaches its pinnacle in Monaco for the F1 Grand Prix from May 26th to May 29th, 2011.
As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is now an official partner of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club of Monaco (ACM).
The historical agreement was formally signed on May 27th, 2011 on the legendary starting grid of the Grand Prix by Jean-Christophe Babin, President and CEO of TAG Heuer, and Michel Boéri, President of the Automobile Club of Monaco.
As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer will have a visible presence throughout this year’s race, with TAG Heuer flags prominently displayed on bridges and trackside and a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.
“Partnering with the Automobile Club of Monaco for the Grand Prix in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and to promoting their prestigious race throughout the TAG Heuer world.”
“Mastering Speed is critical at Monaco,” said Michel Boéri, President of the ACM. “It’s even a symbol of our race, which has only one trajectory, straight between the track barriers. The best drivers are those able to ‘’feel’’ their cars around the track, racing at the limit in pursuit of the perfect lap. This same drive motivates TAG Heuer, making them the obvious choice as our official partner. We welcome this opportunity to share in their celebrations of 150 years of motor racing, and to continue to grow together long term.’’
“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco Grand Prix, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance races, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be in the 3 most iconic races — in pole position.”
TAG Heuer will actively promote the Monaco Grand Prix partnership with a dedicated advertising campaign spearheaded by an exciting new television commercial featuring Lewis Hamilton and Jenson Button, which will be broadcast in several countries during the race.
For the Grand Prix, TAG Heuer proudly supports the Vodafone McLaren Mercedes team and its World Champions, TAG Heuer ambassadors Jenson Button and Lewis Hamilton. As Jenson did it in 2009 and Lewis in 2008, winning at Monaco is a great achievement and a memory for life. TAG Heuer wishes them all the best for the 2011 Monaco Grand Prix.
Events 2010-04-19
TAG HEUER FORMULA 1 LADIES STEEL & CERAMIC - THE RISE OF A FASHION ICON
TAG HEUER FORMULA 1 LADIES STEEL & CERAMIC
THE RISE OF A FASHION ICON
2011-05-17
From backstage to catwalk, from designer’s collection shoots to high fashion magazine features, the Formula 1 Ladies Steel & Ceramic has proven its great appeal thanks to its versatility, dress up / dress down looks. More than a watch, it is a fashion accessory that keeps successful women on time - in style.
Featured in the most prestigious fashion publications, it leads the trend of strong design for her, combined with ultra feminine material: the smoothness and robustness of ceramic, the glamour of diamonds and the comfort of steel. A fashion statement, a wearable piece of watchmaking art, a no-compromise couture accessory that makes women tick.
But nothing speaks better of the TAG Heuer Formula 1 Ladies Steel & Ceramic than stylish pictures. Fashion - yes, victim – no.
It has taken the Fashion world by storm. Presented in 2010 in its watch version and in 2011 as a Chronograph, the TAG Heuer Formula 1 Ladies Steel and Ceramic has become an instant favorite amongst fashionistas worldwide.
Watches 2006-10-05
TAG Heuer Eyewear at Cannes Film Festival
TAG Heuer Eyewear at Cannes
Film Festival
2011-05-11
From 11 to 22 May 2011, TAG Heuer Eyewear was also at 2011 Cannes Film Festival thanks to M. Johnnie To, famous Hong Kong film director and jury member, who was wearing Spring white acetate on the Red carpet.
Johnnie To, who is actually fan of the brand, is sponsored since two years now and owns three TAG Heuer Eyewear; one pair of REFLEX 2 model, one TRACK model and we saw him this year wearing the new SPRING model at Cannes.
It is not the first time that we see him at a film festival wearing his TAG Heuer Eyewear frames, in 2010 at Dubai International Film Festival, in 2009 at 57th San Sebastian Film Festival (Spain) and once again at the 62nd Cannes Festival when he presented his new movie “Vengeance”.
With more than 50 movies he directed and produced, Johnnie To is one of the best Asian movie maker and has contributed to develop the international reputation of Hong Kong film industry around the world.
All our respect to M. Johnnie To and congratulations for the Hong Kong TAG Heuer Eyewear team!
Eyewear 2006-01-01
TAG HEUER OPENED ITS FIRST BOUTIQUE IN ST-PETERSBURG
TAG HEUER OPENED ITS FIRST BOUTIQUE IN ST-PETERSBURG
2011-04-27
Enjoying outstanding location, the boutique of 25 m2 is in historical Taleon palace at the corner of Nevsky prospect, the main city avenue and the showcase of top international luxury names. The boutique features watch, mobile phones and accessories collections.
The opening event was attended by VIP clients, lifestyle, business, glossy and daily press and TV.
The guest of honour who joined TAG Heuer vice-president Guy Semon as a newsmaker was Liza Boyarskaya, one of the most demanded and beautiful actresses of Russian cinema and theatre who is originally from the city, belonging to outstanding St-Petersburg artistic dynasty. Particularly appreciated for her drama talent, Liza is definetly a “woman of substance” of modern Russian cinema, thus, conveying TAG Heuer spirit. She very much liked the ceramic F-1 collection impressed by its fashionable design finally giving her preference to a black version medium diamonds.
The first TAG Heuer boutique opened in St-Petersburg, often called the second capital and the most European city of Russia.
Events 2010-04-19
TAG Heuer’s Formula One Party perfectly evokes the brand’s motor racing heritage
TAG Heuer’s Formula One Party perfectly evokes the brand’s motor racing heritage
2011-04-19
On 16 April, 2011, TAG Heuer created a fascinating world of racing at its Formula One Party on the eve of the Formula One main race at one of Shanghai's landmarks of fashion, the Red Town, accurately recreating the feeling of the speed, passion, and cutting-edge fashion of the Formula One. TAG Heuer global ambassador Lewis Hamilton joined celebrities Elva Hsiao, Guangjie Li, Bei Pei, and a hundred or so special guests to enjoy the exhilaration of this evening's festivities.
“Mastering Speed for 150 Years” comes from the deep relationship that TAG Heuer has forged with the world of automobile racing, having provided the most advanced and most accurate timing racing equipment for the past century and a half while also discovering and supporting drivers for top racing teams. The constant progress in the art of racing over the years has inspired TAG Heuer to make innovations in watch making and constantly challenge the limits of timekeeping precision. In China, TAG Heuer has invited young people who are passionate about racing and precison to “Race Against Time” with them, providing a taste of the speed and passion of racing and getting the whole city excited about the art of timekeeping.
For racing fans that enjoyed the Formula One qualifying races during the day, the world of racing created by TAG Heuer later that night at the Formula One Party was definitely a thrilling conclusion to the day. The passion for speed filled Shanghai’s Red Town as the roar of engines reverberated in the night air, and the giant racecar instrument panel at the entrance and the racetrack warning marks on the street recreated the atmosphere the Formula One track, making you feel like a Formula One racecar might zoom past at any minute. When you entered the party, there were giant portraits of famous drivers bringing TAG Heuer’s racing legend to life in full color detail. Legendary drivers Steve McQueen, Lewis Hamilton, and Jenson Button were there to testify to the cutting-edge performance of TAG Heuer. In the center of the dance floor, 2 racing simulators were set up for guests to enjoy the excitement of racing in famous tracks around the world.
The special guests in attendance that night included executives from TAG Heuer as well as television, film, and music superstars from around the world such as Elva Hsiao, Guangjie Li, and Bei Pei. On the red carpet, Guangjie Li wore a debonair jacket matched with cool dark sunglasses, which gave him the look of a gentleman racecar driver. Meanwhile, Bei Pei dressed extravagantly as the quintessential modern girl. When Elva Hsiao appeared on the red carpet, she became the center of attention. Accompanied by the exciting beats of the well-known DJ Devin Luciun, the guests enjoyed the specially prepared cocktails on the dance floor and immersed themselves in a night overflowing with excitement.
The high point of this event was undoubtedly the appearance of Formula One world champion driver Lewis Hamilton, whose arrival immediately sent waves of excitement through the crowd. Especially lucky were the fans who got a chance to interact with him during the racing simulator, which turned out to be the climax of the night. The carefully designed computer game platform allowed people to view TAG Heuer’s exclusive Formula One racecar simulation game on the big screen. The realistic racetrack scene allowed the guests to experience the thrilling speed of a Formula One racecar as if they were really there. No one at the party could keep their eyes off the simulated race as Lewis Hamilton used his flawless racing skills to attract everyone. It was amazing how smoothly he used the brakes, took the turns, and drifted. It was apparent to everyone that TAG Heuer really knows how to discover and cultivate racing talent. TAG Heuer discovered Lewis Hamilton on the racetrack in the UK back in 2003 and immediately invited him to join the TAG Heuer Renault formula car racing team. After that, Lewis Hamilton’s racing career took off like a rocket, as he soon became an unbeatable driver. Whenever he stood on the winner’s podium after a Formula One race, you could see a TAG Heuer watch on his wrist which always accompanied him in his victories.
Taking a look back at the past, TAG Heuer’s close cooperation with top drivers can be traced back to the very beginning of the Formula One championship era. In 1969, TAG Heuer became the first watch brand to get involved in sponsoring drivers by working together with Jo Siffert, a relationship that has become the stuff of legend. After that, many more drivers became ambassadors for TAG Heuer such as legendary drivers Jacky Ickx, David Coulthard, and Jenson Button. Famous Formula One world champions such as Alain Prost, Ayrton Senna, Fernando Alonso, and Mika Häkkinen also closely worked with TAG Heuer over the years.
The Formula One championship is a world-class event that perfectly displays the combination of intelligence, passion, and vitality and represents the peak of technology and the courage to constantly challenge limits. This perfectly fits with the avant-garde innovation and pioneering spirit” that TAG Heuer has always endeavored to follow.
Events 2010-04-19
TAG Heuer opened its first North American Flagship in Las Vegas
TAG Heuer opened its first North American Flagship in Las Vegas
2011-03-01
Reinforcing its position as a purveyor of technologically advanced and aesthetically arresting timepieces, TAG Heuer, the leading Swiss luxury watch brand, today announced the opening of its first North American flagship, located within Las Vegas' most prestigious shopping destination, Crystals at CityCenter. The 800-square-foot store offers the ultimate brand experience through an extensive assortment of TAG Heuer timepieces, including boutique-exclusive and limited-edition product not available anywhere else in the U.S., as well as the brand's lifestyle accessories and select models from the MERIDIIST communication device collection.
Designed by renowned architect Eric Carlson, the Las Vegas boutique eschews the formal countertop retail formula in favor of a warm and inviting environment that allows customers to easily interact with the product without pretense. The openness of the space invites visitors to browse at their leisure, engage the expertise of the boutique's sales personnel and immerse themselves in the award-winning world of TAG Heuer, whose 151-year legacy is peppered with displays of engineering prowess. Such ground-breaking innovations include the new Carrera Mikrograph 1/100th Second Chronograph, the world's first, fully integrated, COSC-certified mechanical chronograph with a column wheel system that displays 1/100th of a second by a sweeping central hand.
Events 2010-04-19
CHEN DAO MING DAZZLES AT THE GRAND OPENING OF TAG HEUER BOUTIQUE IN SHANGHAI
CHEN DAO MING DAZZLES AT THE GRAND OPENING OF TAG HEUER BOUTIQUE IN SHANGHAI
2011-02-25
To celebrate 150 years of Mastering Speed and the Grand Opening of its flagship Plaza 66 Boutique, TAG Heuer invited brand's new global ambassador, film star Chen Dao Ming among more than 200 VIPs
Events 2010-04-19
Motor Sport Magazine Hall of Fame in association with TAG Heuer
Motor Sport Magazine Hall of Fame in association with TAG Heuer
2011-02-15
The award ceremony celebrates the careers of some of the greatest names in motor racing and also pays tribute to past heroes that made Formula One the global phenomenon it is today.
TAG Heuer is proud to sponsor the Motor Sport's Hall of Fame as the first celebration of TAG Heuer "150 Years of Mastering Speed" in the UK.
In recognition of their achievements in the sport Sir Jack Brabham, Sir Frank Williams, Jody Scheckter and Dario Franchitti were the 2011 inductees. Presenting to the third inductee, 1979 Ferrari F1 World Champion Jody Scheckter, the honour was bestowed on the South African racer by the CEO of TAG Heuer, Jean-Christophe Babin and five-time Grand Prix winner John Watson.
Hosted by F1 BBC presenter Jake Humphrey the event was a fantastic success, firmly placing it at the start of the F1 calendar. The great and good of Formula One gathered for this event, with personalities including Sir Frank Williams, Sir Stirling Moss, Jody Scheckter, Dario Franchitti, John Watson, Murray Walker, Tony Brooks, Eddie Jordan, Nick Mason, Chris Rea, James Martin, Karun Chandhok, Anthony Hamilton and Lord March in attendance on the night.
In 2010, Mario Andretti, Tony Brooks, Jackie Ickx and Ron Dennis were inducted at the inaugural Hall of Fame event, along with founding members Enzo Ferrari, Tazio Nuvolari, Juan Manuel Fangio, Jim Clark, Sir Jackie Stewart, Sir Stirling Moss, Ayrton Senna and Michael Schumacher.
Events 2010-04-19
WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER
WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER
2011-02-11
The new front-runner on Citroen's WRC team joins driving legends Lewis Hamilton, Jenson Button and Alain Prost in the Swiss watchmaker's "150 Years of Motor Racing" Celebrations
Already dominant in the most legendary races and racing categories, TAG Heuer now adds World Rally to its "Mastering Speed" podium
TAG Heuer is proud to announce that World Rally star Sébastien Ogier has joined the elite corps of racing champions on the TAG Heuer "Dream Team" of Brand Ambassadors.
The French driver, winner of the Junior Rally Championship in 2008 and now driving for Citroen's top team in WRC, will participate worldwide in TAG Heuer's "150 Years of Motor-Racing" celebrations in 2011, alongside Vodafone McLaren Mercedes stars Lewis Hamilton and Jenson Button and four-time F1 Champion Alain Prost.
"All the great heroes of motor-racing," said the 28-year-old Ogier, "from Juan Manuel Fangio to Ayrton Senna to Lewis Hamilton, have been part of the TAG Heuer legend. Now I'm thrilled to be part of it too, and I will do my best to merit the honor."
After his impressive showing last season with the Citroen Junior Team — including two wins in the WRC Championship — Sébastien Ogier will partner this year with his countryman and seven-time World Champion Sébastien Loeb. After his impressive 4th place overall finish last year, Ogier is widely expected to be challenger for the 2011 WRC title. The thirteen-race season is played out on five continents and kicks off February 10th with the Swedish Rally.
"Signing Sébastien Ogier gives TAG Heuer solid representation in every major arena of motor sports," said TAG Heuer CEO Jean-Christophe Babin. "Adding the World Rally to our existing partnerships with the Vodafone McLaren Mercedes in F1, Audi Sport in Le Mans and Endurance racing, the Automobile Club of Monaco, and our longstanding role as Official Watch of the Indy 500, truly makes us the "Masters of Speed" in the watch industry."
Eyewear 2006-01-01
Inspired by Leonardo Dicaprio, TAG Heuer turns its buildings greener
Inspired by Leonardo Dicaprio, TAG Heuer turns its buildings greener
2011-02-03
In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed an agreement with Swiss energy distributor VITEOS and Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels.
The decision to undertake the feasibility study came at direction of President and CEO Jean-Christophe Babin following Leonardo DiCaprio’s visit of the TAG Heuer factory in March this year.
Today begins the construction of solar roofing for our factories in La Chauds-de-Fonds, Switzerland. Upon completion, the project will represent the largest solar roof on any private company in Western Switzerland.
“Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption” said Babin. “His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer’s 150th anniversary celebration.”
In reaching this decision, many aspects of the company’s sustainable development policy were discussed and several brilliant ideas were proposed. Planair supported TAG Heuer in conducting feasibility studies on the various options. An agreement on the photovoltaic roofs was reached at the end of September. The deal will commit TAG Heuer and VITEOS for a minimum of 15 years for the installation of over 500 photovoltaic panels dispatched on the roofs of TAG Heuer’s four buildings in La Chaux-de-Fonds, Switzerland. The annual production should reach 100’000 kWh. The construction will begin today and continue in December. The new solar fed electric system should start running over the winter.
Jean-Christophe Babin remarked: “The annual production we expect is comparable to 400’000 kilometers with a Tesla electric roadster. We just celebrated our 150th anniversary with the first world tour in a 100% electric car, the TAG Heuer Tesla Roadster. During an eventful Odyssey, we rode over 37’000 km. The math is simple: our electricity production will be equivalent to over 10 trips around the world with an electric car! “
The project, which is expected to cost 750’000 Swiss Francs, is co-financed by TAG Heuer and VITEOS. The photovoltaic panels will be supplied by a European company in order to limit the carbon footprint of shipping the equipment. The deal also includes TAG Heuer’s commitment to the local environmental treaties to reduce the company’s greenhouse gas emissions by 17% over the next ten years, positioning them as a contributor Switzerland’s pursuit of Kyoto Protocol set objectives. With this project, TAG Heuer, mastering time for over 150 years, enters a new era mastering energy.
This announcement coincides with the release of a first Leonardo DiCaprio co-designed mechanical watch, the Aquaracer 500M, which was redesigned by DiCaprio as part of an initiative to raise money in support of the Natural Resources Defense Council (NRDC) and Green Cross International, two of the most influential and effective environmental organizations in the world.
Since DiCaprio joined TAG Heuer’s impressive roster of Ambassadors in 2009, the company has been walking the green line more than ever.
“TAG Heuer is a company that gets it”, declared DiCaprio in a speech in Basel earlier this year. “Because TAG Heuer understands that they have a corporate mission, but also a global mission, a mission that is bigger than all of us. TAG Heuer is a company that has taken a stand for what it believes in… And I’m proud to be here today, celebrating a company that is standing up to give back to environmental non profit organizations alongside me.”
Events 2010-04-19
TAG HEUER CARRERA MIKROGRAPH HEUER
THE FIRST EVER COLUMN WHEEL INTEGRATED MECHANICAL CHRONOGRAPH WITH 1/100th OF A SECOND DISPLAY BY A CENTRAL HAND
2011-02-03
WORLD PREMIERE IN GENEVA
“MASTERING SPEED” EXHIBITION : BEST CARS, BEST WATCHES...
THE FIRST EVER COLUMN WHEEL INTEGRATED MECHANICAL CHRONOGRAPH WITH 1/100th OF A SECOND DISPLAY BY A CENTRAL HAND
World First
TAG Heuer introduces the first ever column wheel integrated mechanical chronograph displaying the 1/100th of a second with a striking central hand allowing an easy reading: the TAG HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph. Entirely designed, patented, developed and manufactured in La Chaux-De-Fonds, "TAG Heuer Haute Horlogerie" workshop also crafting the Monaco V4, this new major innovation from TAG Heuer confirms the company 150 years leadership in mastering ultimate accuracy, speed and high complexity mechanical movements.
With the TAG HEUER CARRERA MIKROGRAPH HEUER 1/100th Second Chronograph limited edition, TAG Heuer celebrates in style "150 years of mastering speed".
COME AND VISIT US
DISCOVER THE MIKROGRAPH AND OUR "MASTERING SPEED" EXHIBITION
Halle Sécheron
Geneva
January 17-20.
Watches 2006-10-05
TAG HEUER AND AUTOMOBILE CLUB DE MONACO SIGN PARTNERSHIP AGREEMENT
The legendary club ACM joins TAG Heuer’s “150 Years of Motor Racing” celebrations
2011-02-03
As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is proud to announce during its Mastering Speed Exhibition in Geneva, a new partnership with the Automobile Club de Monaco (ACM).
TAG HEUER AND AUTOMOBILE CLUB DE MONACO SIGN PARTNERSHIP AGREEMENT
The legendary club ACM joins TAG Heuer’s
“150 Years of Motor Racing” celebrations
The agreement makes TAG Heuer the Official Watch and Chronograph, Eyewear and Timing Partner of the ACM and its events. For 2011, these include some of the most prestigious and glamorous moments in motor sports: the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte Carlo Historic Rally, the Monaco Rally of Alternative Energies and the Monaco Kart Cup.
“Partnering with the Automobile Club de Monaco in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and helping to promote their legendary races throughout the TAG Heuer world.”
“We wanted to work with a prestigious watch brand that is a reference in international motorsports,” said Michel Boéri, President of ACM. “TAG Heuer was the obvious choice. We are already linked with them through the Monaco, the iconic watch worn by Steve McQueen, and we share the same values of prestige and performance. With its unrivalled roster of F1 champion ambassadors, and its heritage of watches and chronographs inspired by 150 years of automobile racing, TAG Heuer symbolizes the best in racing.”
“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance racing, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be — in the pole position.”
Partnership
Discover our Mastering Speed for 150 years mini-web site
ALAIN PROST & TAG HEUER BACK TOGETHER
Four-Time F1 World Champion joins Lewis Hamilton and Jenson Button on TAG Heuer’s “Dream Team” of motor-sports ambassadors and Formula One World Champions
2011-02-03
“It is great to be back!” said Prost after winning on Sunday December 5th at Val Thorens / French Alps the 1st Race of the ‘’Trophée Andros’’ Ice Championship
“I’ve been a friend of TAG Heuer since my earliest days in F1 and we have worked very closely when I drove for McLaren. It’s a privilege and an honor to be back by being associated with Lewis and Jenson to commemorate their 150 year-long contribution to motor-sports’’ mentioned Alain Prost.
TAG Heuer is proud to announce that four-time World Champion Alain Prost is re-joining the prestigious dream team of TAG Heuer Brand Ambassadors. The French motor-racing legend, will play a prominent role alongside Vodafone McLaren Mercedes stars Lewis Hamilton and Jenson Button for the Swiss watch brand’s “150 Years of Motor-Racing” celebrations in 2011.
The return of a TAG Heuer Legend
Alain Prost was wearing TAG Heuer colors and chronographs when he won three of his four FIA Formula One World championships for McLaren in the late 80s. The second most prolific winner in F1 history, Prost took a total of 51 victories, 33 pole positions, 41 best laps and 106 podiums in 199 races between 1980 and 1993. His smooth, relaxed driving style earned him the nickname “Professor” but it was his intense competitive edge that won him the respect of fellow drivers and the admiration of motor-sports fans around the world. In 1999, he received the World Sports Awards of the Century alongside Pelé, Muhammed Ali, Carl Lewis and Steffi Graf.
‘’TAG Heuer has a unique DNA in motor-sports, combining Prestige and Performance. Their iconic products are directly inspired by cars, tracks and drivers. I will work very closely with TAG Heuer designers to develop some specific timepieces’’ stated Alain Prost.
“We are delighted to have Alain back in our team,” said TAG Heuer President and CEO Jean-Christophe Babin. “He represents one of our longest-standing relationships in motor-racing. We backed him during one of the truly golden period of Formula One, when he was battling it out with Ayrton Senna, another prestigious F1 brand ambassador. Later, we supported him in the Andros Ice Race as we will do again in 2011. Now he’s back to help Lewis, Jenson and the whole TAG Heuer motor-sports partners to celebrate our 150 years of Mastering Speed’’.
TAG Heuer’s association to Grand Prix racing goes back to the 1950s legend Juan Manuel Fangio, a five-time world champion and long-time friend of the brand. In 1969, Jo Siffert was the 1st racing ambassador while in 1971, Heuer was the 1st non technical sponsor to partner with a Formula One team, the mythical Scuderia Ferrari. Since the 70’, TAG Heuer was always associated with the best events, teams and drivers (including Jacky Ickx, Clay Regazzoni, Emerson Fittipaldi, Niki Lauda, Gilles Villeneuve, Ayrton Senna, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton and Jenson Button in F1).
For next year’s “150 Years of Mastering Speed” celebrations, TAG Heuer will continue and reinforce its partnership with Vodafone McLaren Mercedes in F1 (27 consecutive years) , with Audi Sport for Endurance races and at Le Mans 24 Hours, with Indy 500 and with Audi, McLaren GT cars as well as Tesla Electric Roadster.
In 2011, Alain Prost, Lewis Hamilton, Jenson Button, Audi drivers and young talents from different racing categories will participate in a series of commemorative events, promoting the best of watches, Chronographs and timing equipments inspired by motorsports.
Events 2010-04-19
Bonhams’ Auction
Wednesday, the 15th of December 2010
2010-12-15
The esteemed auction house Bonhams and the pioneering Swiss luxury watchmaker TAG Heuer are proud to presents the sale of the Haslinger Collection which will take place on Wednesday 15th December 2010 at 101 New Bond Street, London W1. This is the very first time that an auction has been entirely dedicated to the Heuer brand.
This Bonhams’ Auction gives TAG Heuer a great opportunity to celebrate its 150 years by sharing with the world of watch collectors and enthusiasts the brand’s passion and expertise in the art of watchmaking.
The Haslinger Heuer Collection
Wednesday, the 15th of December 2010
To pay tribute to its prestigious heritage and to mark its Anniversary, TAG Heuer designed a unique red Silverstone Calibre 11 Chronograph with a red dial incorporating Jack Heuer’s signature and a “SILVERSTONE-UNIQUE PIECE 1/1 – CALIBRE 11 – 150th ANNIVERSARY 1860-2010 – SWISS MADE” exclusive engraving on the case back, making it a true one-off for the discerning collector.
The watch is estimated to fetch £6,000-8,000 and will be sold alongside The Haslinger Collection of fine and rare Heuer watches at Bonhams New Bond Street saleroom.
Watches 2006-10-05
Victory at the Grand Prix de Genève !
Victory at the Grand Prix de Genève ! TAG Heuer Carrera 1887 Chronograph
2010-11-19
TAG Heuer’s in-house manufactured chronograph wins the “La Petite Aiguille” Best Watch of the Year Award at the 2010 Grand Prix de l'Horlogerie de Genève.
"LA PETITE AIGUILLE" WATCH OF THE YEAR
The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. The prize of “La Petite Aiguille” rewards the best watch of the year whose price is under 5,000 Swiss francs ($5,166USD). The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess.
"This is great victory for TAG Heuer, and for our Honorary Chairman Jack Heuer," said Jean-Christophe Babin, TAG Heuer President and CEO. "Jack is the creative genius behind so many of our icons, among them the Monaco, the Silverstone and, of course the Carrera. He designed the first Carrera in 1964 and has overseen every new generation since. This new version celebrates that legacy. It’s a "Grand Classique" re-invented for TAG Heuer’s 150th Anniversary, faithful to the original in design and spirit, but with a radical new "engine" — the Calibre 1887 — which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy."
A masterpiece of modern engineering
The TAG Heuer Carrera 1887 chronograph was developed, and is currently produced and assembled in TAG Heuer’s state-of-the-art facility in Switzerland.
Its star component is the Calibre 1887. A new contemporary mechanical chronograph movement, by TAG Heuer. Not different but more efficient. A new classic in the Carrera tradition.
"The TAG Heuer Carrera 1887 Chronograph epitomizes TAG Heuer’s pre-eminence in mechanical movement and case manufacturing," said Jack Heuer. "We spent 3 years engineering and developing the movement in a "all-under-one-roof" workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision. This state-of-the-art engineering allows for the production of a true "Manufacture" movement at a very competitive cost — a perfect embodiment of TAG Heuer’s famous "fair cost/fair price" philosophy."
THANK YOU TO THE JURY
Watches 2006-10-05
Welcome Mr Chen Daoming
Welcome Mr Chen Daoming
2010-10-14
A New Face for TAG Heuer.
The Swiss luxury watch brand TAG Heuer appoints Mr. Chen Daoming as the latest brand ambassador.
On October 14, TAG Heuer welcomed Mr. Chen Daoming, who’s one of the most prestigious Chinese actors, as the latest brand ambassador. A grand press conference was organized to announce the news at Beijing MOMA Contemporary Broadway Cinema. Meanwhile, TAG Heuer also launched a new advertising campaign starred by Mr. Chen Daoming.
As one of the most leading actors in China, Mr. Chen Daoming represents a successful man with substance, generosity, dignity and prudent-thinking. He became famous in 1985 by playing a main character in the TV drama The Last Emperor, and in 1990 his work at Fortress Besieged made him as one of the top actors in China. Mr. Chen Daoming continuously challenges himself in his acting career and has played various characters from the ordinary civilians to emperors and lords, all of which are well recognized by the audience. He is not only an actor but a thinker who acts with his soul rather than skills. Kangxi Emperor, the role he acted in the drama Empire Kangxi, can best exemplify Mr. Chen — a man who is courageous, dignified and knowledgeable.
“A man’s greatest fortune is the experience he gains from the everyday life. Every successful character I portray is the foundation for my next role. Even in this fast paced industry, I’m able to relax and reflect, and never give up the pursuit of perfection and idealism. I treasure the hard times, because that is what shapes a man’s values. I pursue creativity and passion in my career and I insist to be true to myself.” Mr. Chen said at the press conference.
TAG Heuer is recognized for its pioneering work and innovation in the watch making industry. Mr. Chen’s constantly pursuit of perfection and breakthroughs in his career echoes with TAG Heuer’s core value, and that’s reason why Mr. Chen Daoming was chosen as TAG Heuer’s latest brand ambassador. . “Mr. Chen is never satisfied with his achievement and he keeps pushing the boundaries. His accomplishments fit well with TAG Heuer’s 150 years watch making legend and pioneering spirit. We expect to pass on TAG Heuer’s innovative and progressive brand spiritto those who are striving on the journey to success”, said Jean-Christophe Babin, TAG Heuer's President & CEO.
WELCOME TO CHEN DAOMING IN OUR AMBASSADORS' TEAM !
Events 2010-04-19
TAG Heuer celebrates its 150th anniversary in Paris
TAG Heuer celebrates its 150th anniversary in Paris, the high point of a historical world tour
2010-09-29
29 September 2010 – The Odyssey of Pioneers, the first world tour of an electric roadster, ended in Paris, at the LVMH Headquarters, with a cortege of artists and celebrities who came together for the occasion. Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel, HRH Prince Albert II of Monaco and Bernard Arnault, President of the LVMH Group, all committed to the same sustainable development goal. The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close.
Driven by Elon Musk, Chairman and co-founder of Tesla Motors, the TAG Heuer Tesla Roadster made its entry into the Atrium at 22 av. Montaigne, applauded by over 400 guests. Jean-Christophe Babin, TAG Heuer’s CEO, was there to also welcome Alain Prost, Jean Todt, Antoine Arnault and Gérald de Palmas, Cécile de Menibus, just to name a few.
"If I count all the World Records of which we are so proud, I reach a total of over 50 patents, which means that every two or three years we have created a milestone in the history of watchmaking. An amazing example of continuity and perseverance in innovation through the generations» declared Jack Heuer, Chairman of the brand. « The Odyssey of Pioneers is proof yet again of our determination to constantly innovate, create, reinvent ourselves. Today, we are also committed to protect the planet" concluded Jean-Christophe Babin.
Other examples of this same pioneering spirit are the Grand Carrera Pendulum, the first mechanical movement without a hairspring that toured the world on board the TAG Heuer Tesla Roadster, and the Monaco 24 Calibre 36, a concept watch launched in Basel in 2009 that went on sale this year. The first proud owner of this timepiece inspired by racing cars was Leonardo DiCaprio and it was handed to him on stage by Mr Jean-Christophe Babin.
Events 2010-04-19
Selfridges Car Park hosted the Odyssey of Pioneers TAG Heuer & Tesla World Tour
Selfridges Car Park hosted the Odyssey of Pioneers TAG Heuer & Tesla World Tour
2010-09-15
In the car with Sir Stirling Moss was Rupert Penry Jones. They drove the car into the party to the surprise of many celebrities, including Jack Heuer, Ed Hogg, George Lamb, Tom Hiddleston, Jason Isaacs, James Purefoy, Douglas Booth, Chris Barrie, Nick Knowles, Liz McClarnon, James Martin, James Murdoch, Rick Parfitt, Quentin Wilson, Alex Dellal, Jeremy Hackett, James Haskell, Kirsty Gallagher & Paul Sampson, Tamara Beckwith, Lisa Snowdon, Margot Stilley, Holly Valance, Tamara Ecclestone, Robert Llewellyn, Quentin Wilson, Jamie Morrison, Michele Gayle and Charlie Speed.
The car arrived in London on the penultimate leg of its remarkable, zero-emission journey around the world. The electrically-powered supercar is almost at the end of the record-breaking trip which forms part of TAG Heuer's 150th anniversary celebrations. After opening the Start Eco Car parade at Buckingham Palace on Sunday, the TAG Heuer Tesla Roadster was driven by Sir Stirling Moss to Selfridges, to join the 300 guests hosted by TAG Heuer.
As Jack Heuer said in his speech "We are here to show you what we are made of" !
And we did.
Since setting-off from Geneva in January, the TAG Heuer Tesla has travelled to Basel, Monaco, Milan, Budapest, Warsaw, Moscow, Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami and New York - by far the longest journey ever made in an all-electric vehicle. Following London, the car will continue on to Paris for the closing event for a memorable night of celebration.
Events 2010-04-19
TAG Heuer Tesla Roadster in Buckingham
TAG Heuer Tesla Roadster in Buckingham
2010-09-15
The TAG Heuer Tesla roadster opened the Start Eco Car Spectacular outside Buckingham Palace. The Odyssey of Pioneers car was driven by leading entrepreneur and TV's Dragons Den personality, James Caan.
TAG Heuer provided the timing equipment for the day along with a branded start and finish line for the parade of 'eco cars'. HRH The Prince of Wales founded the START Initiative to focus on sustainable living in the UK. In London this was marked by a 'Garden Party To Make A Difference' in the grounds of his official residence, Clarence House.
Next Wedenesday, the Odyssey of Pioneers will stop at Selfridges, London, and TAG Heuer will host there an outstanding event.
Congratulations to the UK team!
Events 2010-04-19
TAG Heuer brand ambassador Maria Sharapova welcomed...
TAG Heuer brand ambassador Maria Sharapova welcomed the TAG Heuer Tesla Roadster to American soil, in Manhattan Beach, Calif.
2010-09-08
The tennis champion, wearing her white TAG Heuer Formula 1 ceramic and stainless steel watch and the TAG Heuer sunglasses she designed, drove the TAG Heuer Tesla roadster around the streets of Manhattan Beach, catching the eyes of beach-goers and fellow drivers alike.
The TAG Heuer Tesla Roadster will remain in Los Angeles until July 29, when it will arrive in Malibu, Calif. for the first American "Odyssey of Pioneers" event and watch exhibit.
TAG Heuer brand ambassador Maria Sharapova welcomed the TAG Heuer Tesla Roadster to American soil, in Manhattan Beach, Calif.
Events 2010-04-19
THE ODYSSEY OF PIONEERS IN BIG APPLE!
THE ODYSSEY OF PIONEERS IN BIG APPLE!
2010-09-01
After a short visit of Manhattan, the TAG Heuer Tesla roadster was driven to the Hamptons, in Amagansett, where TAG Heuer hosted and invitation-only event, held at a private estate. Golden Globe, Emmy and Tony award-winning actress Mary Louise Parker, Musician Charlie Mars, Grammy nominated R+B singer Maxwell, Ed Westwick, star of the hit TV show "Gossip Girls", Hilary Rhoda, supermodel, and Cornelia Guest, New York social influencer and philanthropist, were among the elite guests who came to celebrate our anniversary.
"The Odyssey of Pioneers was a dream : the first world tour of a 100% electric GT car, leading a mythical exhibition of our very best watches and chronographs. Now that the journey step by step reaches its end, the dream becomes reality!" said Jean-Christophe Babin, President & CEO of TAG Heuer SA.
The TAG Heuer Tesla Roadster will travel to London and then Paris for the arrival of its global journey, which will be duly celebrated on the September 29, at the LVMH Headquarters, 22 Montaigne.
At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.
Congratulations to the US team !
Throughout the summer, the TAG Heuer Tesla Roadster was driven accross the US and stopped in cities nationwide, including Malibu, Calif. and Miami, where TAG Heuer hosted exclusive cocktail receptions on July 29 and August 19, respectively. It was the leader of a roadshow exhibiting TAG Heuer historical and current timepieces, celebrating the brand's 150th anniversary. New York was the last stop in the US.
Events 2010-04-19
OLIVIA NEWTON JOHN, JOHN SECADA AND JEFFREY DONOVAN CELEBRATE TAG HEUER'S 150TH ANNIVERSARY...
OLIVIA NEWTON JOHN, JOHN SECADA AND JEFFREY DONOVAN CELEBRATE TAG HEUER'S 150TH ANNIVERSARY AND MIAMI LEG OF ITS "ODYSSEY OF PIONEERS" TOUR
2010-08-19
On Thursday, August 19, 2010, TAG Heuer, the luxury Swiss watch brand celebrated its 150th anniversary and paid tribute to its pioneering spirit at an exclusive “Odyssey of Pioneers” private cocktail party and timepiece exhibition at The Temple House on Miami Beach. At this exciting event, guests enjoyed libations and hors d'oeuvres while mingling among executives and celebrity guests including: Jean-Christophe Babin (President & CEO of TAG Heuer), Philippe Alluard (President of LVMH Watch & Jewelry Division, Latin America and the Caribbean), Olivia Newton John (Actress & four-time Grammy Award-Winning Artist), Jeffrey Donovan (Actor, USA’s “Burn Notice”), and Jon Secada (Grammy Award-Winning artist and songwriter) among others.
Guests also previewed an exhibition of key historical and current TAG Heuer products that underscore the brand’s passion for revolutionizing timekeeping.
Additionally, the TAG Heuer Tesla Roadster was displayed for guests to admire.
Events 2010-04-19
The Odyssey of Pioneers on Malibu Beach
The Odyssey of Pioneers on Malibu Beach
2010-08-14
TAG Heuer CEO and President Ulrich Wohn welcomed guests, especially, Elon Musk, Chairman and CEO of Tesla Motors Inc.
During the event, guests enjoyed cocktails, including Veuve Clicquot Ponsardin, and previewed our exhibition of key historical and current TAG Heuer products that underscores the brand’s passion for revolutionizing timekeeping. The TAG Heuer Tesla roadster was also exhibited.
The Malibu-based event marked the 11th major stop the TAG Heuer Tesla Roadster has made worldwide. In March 2010, TAG Heuer brand ambassador and Academy Award-nominated actor Leonardo DiCaprio kicked off the car’s round-the-world, six-month “Odyssey” in Basel, Switzerland. Since then, the TAG Heuer Tesla Roadster has visited Monaco, the Great Wall of China and India, where Prince Albert, actor Chen Dao Ming and the Maharaja of India, respectively, drove it.
Brand ambassador and tennis champion Maria Sharapova welcomed the TAG Heuer Tesla Roadster when it arrived in the U.S. earlier this month, and drove it along the streets of Manhattan Beach, Calif. Throughout the summer, the car will be driven cross-country and stop in cities nationwide, including Las Vegas, Miami, N.Y., where TAG Heuer will host exclusive cocktail receptions on August 19 and Sept. 2.
The TAG Heuer Tesla Roadster will travel to London and then Paris for the final leg of its global journey. At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.
TAG HEUER AND NOTABLE CELEBRITIES KICK OFF AMERICAN LEG OF GLOBAL "ODYSSEY OF PIONEERS" IN MALIBU.
The entertainment, fashion and media elite came out to celebrate TAG Heuer’s “The Odyssey of Pioneers” last night at an exclusive cocktail party hosted in a private Malibu estate. The invitation-only event drew several celebrities including Twilight star Kellan Lutz, Joe Manganiello from True Blood, Johny Galecki from Big Band Theory, and Tim Daly, star of Private Practice. Renaud Dutreil, Chairman of LVMH Moët Hennessy Louis Vuitton Inc., also made an appearance.
Events 2010-04-19
AFTER LOS ANGELES, THE ODYSSEY CROSSES THE DESERT AND JUST ARRIVED IN LAS VEGAS
AFTER LOS ANGELES, THE ODYSSEY CROSSES THE DESERT AND JUST ARRIVED IN LAS VEGAS: TIME FOR GAMBLING!
2010-08-08
After a 5 hours drive through the desert, it arrived on the famous Strip.
The TAG Heuer Tesla Roadster is now exhibited with TAG Heuer hostorical and current Timepieces at Crystals, in the prestigious CityCenter, where TAG Heuer will soon open a boutique.
Next Sunday, the Odyssey will be on the road again to reach Miami on the 19th of August.
The TAG Heuer Tesla Roadster left Los Angeles yesterday for Las Vegas, continuing the world tour initiated in Basel in March.
Events 2010-04-19
Leonardo Dicaprio promoting his new movie INCEPTION...
Leonardo Dicaprio promoting his new movie INCEPTION in London, Paris and Tokyo, wearing his Carrera 1887
2010-07-21
Events 2010-04-19
Great celebration of our 150th anniversary in Midtown Tokyo
Great celebration of our 150th anniversary in Midtown Tokyo
2010-07-07
"Before I used to feel TAG Heuer was a watch mostly for men who loves motor race. But now I am aware this Lady Formula 1 goes so well with such a red Prada dress so I can wear it in every occasions" said Anne.
Famous Japanese actress Anne Watanabe drove the Tesla and brought the TAG Heuer Pendulum to its showcase. Jack Heuer, Jean-Christophe Babin and Giorgio Sarne welcomed her on stage.
During the event, Jack Heuer delivered his speech in front of more than 300 VIP, who came to discover the exhibition of our key historical and current products, from the Time of Trip to the Pendulum : " During my years at the helm of the company, I managed just like my father and grandfather, to further develop this highly respected manufacturer of specialty watches into a well know brand. I realise, that many of my initiatives and products have created a solid base, so that my successors were able to build from this base the now world-famous recognised leader in luxury sports watches – TAG Heuer ! I must therefore compliment my successors for their remarkable effort and above all my compliment goes to the entire TAG Heuer team, who since the new ownership of LVMH with our CEO Jean-Christoph Babin and Giorgio Sarne at the helm here in Japan, have really made TAG Heuer a world famous recognised pillar of the Swiss watch industry!"
He also remembered his very first trip to Japan : "I have been in Japan well over a dozen times in my life, but I shall never forget my very first visit in 1972, nearly 40 years ago. In order to learn more about your country, I visited together with the local salesman from Desco, our exclusive Importer/Agent in those years, some of our retail clients in Hokkaido. That is when I learnt to sleep on the floor, on mattrasses you let down from the ceiling, to soake virtually nude in public hot water springs and even to drink the warm blood of a poisoneous snake before eating its grilled body."
The artist Shonosuke Okura entertained the guests with Japanese drum. Okury family legacy has been passed down since the 14th century as one of the Noh (Japanese drum) musical families. Shonosuke appeared on his debut stage at age 9. Besides performing on the traditional Noh stages, he has collaborated with various artists in Japan and internationally. He is a cultural producer who promotes the wonder of Japanese culture abroad.
The exhibition will stay in Midtown Tokyo until Sunday, open to a passionate public. During these 3 days, TAG Heuer banners will dominate the main street of Roppongi, the street in front of the venue. This is the last stop of the Odyssey of Pioneers in Asia. The exhibition and the TAG Heuer Tesla Roadster will after that cross the US, through Los Angeles, Las Vegas, Miami and New York.
Events 2010-04-19
The Odyssey of Pioneers in the Land of the Rising Sun
The Odyssey of Pioneers in the Land of the Rising Sun
2010-07-07
After its prestigious stop at the Shanghai World Expo, the Odyssey of Pioneers just arrived in Japan.
Jack Heuer was there to welcome the TAG Heuer Tesla Roadster.
The 100% electric GT car was shooted today in the Meiji shrine.
Mr.Heuer offered a prayer to God for a safe voyage of TAG Heuer Tesla roadster there and rode the car with a Maiko lady sitting to his next.
Yesterday the roadster was in Shibuya, the fascinating area for young people, crossed the Rainbow bridge and was seen around Tokyo Tower and Akihabara, known as the Electric town.
Tomorrow TAG Heuer will host a prestigious event in Tokyo Midtown to celebrate its 150th anniversary, expecting more than 300 people.
Anne, a famous Japanese actress, will drive the Tesla to stage.
We wish the Japanese team a great event !
Events 2010-04-19
Shah Rukh Khan in London
Shah Rukh Khan in London
2010-07-05
TAG Heuer was delighted to host an exclusive screening of Shah Rukh Khan’s internationally acclaimed film “My Name Is Khan”, at London’s Soho Hotel on Monday 5th of July 2010.
The event marked the DVD release of the film in the UK and was celebrated by a select number of the UK press and VIP’s from the Indian community in London.
Despite being one of TAG Heuer’s most globally renowned ambassadors, Mr Khan still managed to bring his own humble and approachable style to the proceedings, speaking freely and agreeing to numerous photographs.
Congratulations to the UK Team ! Thank you to the Indian team to help coordinate.
Events 2010-04-19
Win a TAG Heuer 150 years book signed by Leonardo DiCaprio
Win a TAG Heuer 150 years book signed by Leonardo DiCaprio
2010-06-29
From June 29th to July 2nd, become a TAG Heuer fan on Facebook and win a TAG Heuer 150 years book signed by Leonardo DiCaprio !
While the Odyssey of Pioneers is celebrated in Shanghai, TAG Heuer runs a contest on Facebook.
To participate, you'll just have to select one out of three possible answers to a question related with the Odyssey of Pioneers.
Do not hesitate to invite friends to play and win the prize, helping to spread the contest on the net.
Winners will be contacted by email, but also announced on the Facebook wall.
In the coming months, we will be organising other contests with the same mechanism and new prizes, to celebrate the stops of the Odyssey.
At the end of the Tour, a final competition with a special prize will close the operation.
Events 2010-04-19
A mythical stop for a legendary Tour
A mythical stop for a legendary tour
2010-06-28
Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.
On June 28, 150 of Shanghai's entrepreneurs, executives and socialties came together to celebrate TAG Heuer's 150th anniversary. In the Monaco Pavilion of the World Expo, they went through the "Odyssey of Pioneers" exhibition, featuring the past, present and future watches of TAG Heuer. The Monaco collection in the Monaco Pavilion : Who could dream a better association?
Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.
Events 2010-04-19
The Odyssey of Pioneers stops at the Shanghai World Expo
The Odyssey of Pioneers stops at the Shanghai World Expo
2010-06-28
TAG Heuer's Odyssey of Pioneers arrived at the Shanghai World Expo's Monaco Pavilion.
A mythical stop for a legendary Tour.
During an exclusive cocktail, Jean-Christophe Babin, President & CEO of TAG Heuer, welcomed on stage young talent and rising F1 star Ho-pin Tung, as well as one of China's most revered actors, Chen Dao Ming.
On June 28, 150 of Shanghai's entrepreneurs, executives and socialties came together to celebrate TAG Heuer's 150th anniversary. In the Monaco Pavilion of the World Expo, they went through the "Odyssey of Pioneers" exhibition, featuring the past, present and future watches of TAG Heuer. The Monaco collection in the Monaco Pavilion : Who could dream a better association?
Leading the Tour, The TAG Heuer's Tesla roadster left the Imperial City of Beijing three weeks ago to cross China and arrive in Shanghai for this outstanding event. After the forbidden city, the Great Wall and the Bund, now the Expo 2010... The Odyssey of Pioneers hits the world's finest places.
Congratulations to the Chinese Team !
Events 2010-04-19
From Beijing to Shanghai
From Beijing to Shanghai
2010-06-16
TAG Heuer's Odyssey takes the road southward on the Chinese continent.
The TAG Heuer's Tesla roadster left the Imperial City of Beijing to continue its journey toward the upbeat city of Shanghai. In Beijing, the 100% electric GT took a ride along the largest historical building complex in China, namely the Forbidden City and its palaces.
It then headed for the second largest, which is the Temple of Confucius, set in Qu Fu, the hometown of this great eastern thinker. There, at sunset, the roadster toured the city and its gems before heading toward booming Shanghai, the trendy side of China, where the Expo 2010 is held under the theme "Better City - Better Life".
TAG Heuer and Tesla will enjoy this exciting metropolis for a week, and even participate in the Expo... but first, on June 16th, TAG Heuer's Tesla roadster stopped by the Bund, the famous riverside street lined with historical buidlings and wharves, and drove by the skyline of skyscrapers overlooking the financial district of Pudong, as well as parked in front of the Shanghai TAG Heuer's boutique.
Events 2010-04-19
CHINESE MOMENTUM BY THE GREAT WALL: TAG HEUER'S ODYSSEY OF PIONEERS MEETS LEGENDARY ACTOR
CHINESE MOMENTUM BY THE GREAT WALL: TAG HEUER'S ODYSSEY OF PIONEERS MEETS LEGENDARY ACTOR
2010-06-10
Best known in western countries for his role in the impressive Chinese production "Hero" ("Ying Xiong"), set in times prior the construction of the Great Wall, he is a successful television and movie star with a charismatic and honorable reputation. Known for his roles as historical legends and powerful men, Chen Dao Ming is also a reliable friend of the brand, who shares TAG Heuer's values of success, passion, and innovation. His upcoming movie, "Aftershock", a disaster movie about the aftermath of a deadly earthquake, comes out this summer in Asia, before a wider release.
Despite his love story with the media and the audience, Chen Dao Ming does not often mingle with the press. It was therefore a honor to share this particular moment of driving performance with him.
Next, the TAG Heuer's Tesla Roadster will reach QuFu, the hometown of the great philosopher Confucius.
Under slight rain, TAG Heuer's Tesla Roadster met the press on June 10 in front of the Great Wall. The occasion was special: in the bucket seat of the 100% electric roadster sat the respected actor Chen Dao Ming.
Events 2010-04-19
McLaren one-two in Montreal
McLaren one-two in Montreal
2010-06-10
Lewis takes championship lead after his team nailed its strategy in a race dictated by tyre degradation. The day before, Lewis met Chad, Steve McQueen's son. They spoke together about The Duel, the remake of Le Mans movie, a cinematic showdown between Chad's father and Lewis, created by TAG Heuer last year, to celebrate the 40th anniversary of the Monaco chronograph. The film uses advanced special effects to pit the two TAG Heuer Ambassadors against each other in a virtual race on the storied track of Le Mans. In Le Mans movie as on the real track of Montreal, Lewis wins...
Events 2010-04-19
THE ODYSSEY OF PIONEERS CONTINUES IN ASIA: THE FIRST 100% ELECTRIC GT CAR TO CROSS CHINA
THE ODYSSEY OF PIONEERS CONTINUES IN ASIA: THE FIRST 100% ELECTRIC GT CAR TO CROSS CHINA
2010-06-08
As a new ambassador of the brand, young Chinese GP2 racing driver and aspiring F1 driver Ho-Pin Tung was proud to tour the city with this fireball of an electric car. Ho-Pin was enthousiastic to present TAG Heuer's Tesla Roadster to the Chinese passerbys. Ho-Pin posed in TAG Heuer fashion in front of the iconic landmarks of the former imperial city.
During this TAG Heuer and Tesla cosmopolitan tour, all aspects of the capital were highlighted: the modern and busy Central Business District, the Beijing National Stadium built especially for the 2008 Olympic Games, as well as the Ming City Wall dating back into the early 15th Century.
Linking history to technology, TAG Heuer's Tesla Roadster will next stop along the Great Wall of China, on its way to the UNESCO World Heritage Site of QuFu, before heading to Shanghai.
Congratulations to the China team and good luck to Ho-Pin Tung on his upcoming races!
For the first time, a 100% electric GT car is about to cross the People's Republic of China. TAG Heuer's Tesla Roadster started yesterday its journey throughout the second largest country by land area in the world. On June 8, it made several appearances in Beijing, the multi-facetted capital of this buzzing country.
Events 2010-04-19
TOP FEMALE GOLFER SUZANN PETTERSEN JOINS TAG HEUER AS AMBASSADOR
TOP FEMALE GOLFER SUZANN PETTERSEN JOINS TAG HEUER AS AMBASSADOR
2010-05-28
A determined woman of 29 and currently the No. 3 women’s golf player in the world, Suzann Pettersen feels strongly associated with TAG Heuer’s values: mainly those of quality, performance, and environmental responsibilities.
A long-time friend of the Swiss brand, the Norwegian golf champion Suzann Pettersen has recently joined the power pool of ambassadors proudly embodying TAG Heuer.
Suzann Pettersen considers herself passionate and hardworking, which contributes to her confidence and latest wins. Now one of the leading female golf figures worldwide, she has already accomplished many career feats, like the Canadian Championship 2009. Having started playing at 6 years old and having been a professional for seven years, she represents TAG Heuer’s winning spirit. The thrill of winning majors is driving her and she thrives for the best; she wishes to earn the leading position on the official LPGA Money List, as she now is second.
Alike TAG Heuer’s other female ambassador, the tennis superstar Maria Sharapova, she recognizes herself in the sporty yet sophisticated message the brand wants to convey. For Suzann, “a watch is a necessary piece of jewellery and an expression of who you are”. A fan of the brand for many years, she enjoys wearing her Link model with diamonds, as much as her Lady Aquaracer steel and gold.
As for TAG Heuer, supporting talented women echoes the increased success the women’s collection has encountered. It has also become a strong focus: to create genuinely reliable timepieces that are neither too plain nor too precious. To reach the perfect balance of casual elegance.
Events 2010-04-19
New Aquaracer 500M
New Aquaracer 500M
2010-03-15
The most resistant and reliable timepiece of its generation, it is also one of the most versatile — a high-performance, go-anywhere, do-anything sportswatch that redefines the standard codes and conventions of luxury Swiss watchmaking.
Watches 2006-10-05
Monaco LS: Hats off!
Monaco LS: Hats off!
2010-03-08
One word that springs to mind when thinking of the MONACO is Audacity: the audacity of the first square automatic chronograph on the market; the audacity of a design that mocked the established rules; the audacity of associating it with a rebel actor at a time when the Ambassador concept did not exist. The MONACO LS Chronograph Calibre 12 does justice to its sire : the movement, the look and design detail all turn received ideas upside down and flout convention : this timepiece is other-worldly.
The movement is a basic Dubois Depraz calibre so that the seconds, shown in a linear date opening, can be read linearly from the tip of a double red rhodium hand. The dial, inspired by the MONACO 360 Concept Chronograph, the polished bridges, the translucent embossed numerals, the chronograph dials and the angled date opening are voice and counter-voice in a black, deliberately hi-tech song sheet. The 40.5 mm case, waterproof down to 100 m, simply had to be made of polished or brushed stainless steel, and its ergonomic shape is achieved thanks to the generously curved and bevelled sapphire glass. The spirit of the MONACO V4 is palpable ... The bracelet in black alligator with a folding clasp adds a classically elegant gloss to the avant-garde look whilst the stainless steel strap, with its unique micro-adjustment device, underlines the definitely futuristic bent of this Ode to Otherness.
TAG Heuer certainly knows how to give a new lease of life to a watchmaking legend. Resuscitating Steve McQueen is more complicated. An actor, but more than anything a racing driver, he used to say : « Racing is life...... everything before or after is just waiting ». A phrase that Lewis Hamilton, the 2008 Formula 1 World Champion, could have made his own since, aged just 10, he used to pull Ron Dennis’s sleeve saying « One day I shall drive a McLaren ». Thanks to the magic of film, TAG Heuer made the impossible encounter of the Hollywood idol and the virtuoso of the racing circuit possible. For the length of a film, they bandied words, challenged each other and crossed swords. On the actor’s wrist the original MONACO, on the champion's the MONACO LS. A modern duel dramatising one of the great driving forces throughout history: the spirit of competition. The same spirit that drives the technicians and watchmakers of TAG Heuer when, day after day, they face the challenge of surpassing their own achievements, of doing more to innovate and reinvent themselves. This is how today we shape the timepieces of the future.
Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917.
On his wrist the MONACO - an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of the small, round, white timepiece... A stone had been thrown into the watchmaking pond that is still making waves 40 years later. That beautiful stranger, which met with such enormous and lasting success and became an icon, deserved an offspring worthy of the same degree of popularity. Now TAG Heuer is launching the MONACO LS Chronograph Calibre 12 so that the legendary collection can have a fresh opportunity to reveal its DNA.
Watches 2006-10-05
TAG Heuer and Tesla Motors launch worldwide partnership
TAG Heuer and Tesla Motors launch worldwide partnership
2010-03-03
Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.
Unveiled this morning at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. "This one-of-a-kind collector's car includes a unique interior, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch to be revealed in Basel on March 18th" explained Jean-Christophe Babin. It also includes a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch.
The interest raised by this new partnership in general and the TAG Heuer roadster in particular has echoed beyond the automotive world : only a few hours after the press conference, google was offering 60'000 references about the topic !
More pictures of the car are available on :
Partnership
TAG HEUER FORMULA 1 Lady steel and ceramic
TAG Heuer Formula 1 Lady Steel and ceramic
2010-01-08
This new model combines the best of both worlds: steel — ceramic; reliable — chic; masculine — feminine. Both versions have sporty steel bezels with ceramic inlay; sapphire glass; and 200m water-resistance. The version with white dial has 60 diamonds Wesselton (0.35 carat in total) set discreetly around the bezel.
Watches 2006-10-05
Monaco Cal 11 1969 Re-edition
Monaco Cal 11 1969 Re-edition
2010-01-05
- CALIBRE 11 WITH ITS RECOGNIZABLE CROWN AT 9 O’CLOCK
- HORIZONTAL INDEXES AND VINTAGE HANDS
- ORIGINAL BLUE DIAL AND “HEUER” LOGO
- SAPPHIRE CRYSTAL GLASS
Watches 2006-10-05
TAG Heuer a Digital “Genius” !
TAG Heuer a Digital “Genius” !
2009-09-27
The Swiss watch brand is named “Best in Class” in New Digital IQ Ranking of Luxury Brands
New York, September 27, 2009 – Tag Heuer’s expert use of digital media garnered the highest distinction among luxury watch brands in a new “Digital IQ” ranking system designed by the L2 Luxury Lab of the NYU Stern School of Business. The study, the first and largest of its kind, measured brands on the effectiveness of their digital competence. Each brand was assigned a Digital IQ value and a corresponding term of Genius, Gifted, Average, Challenged or Feeble.
The Swiss watchmaking brand, the world leader in prestige sports watches and chronographs since 1860, placed 8th overall among 109 luxury companies in 11 categories.
TAG Heuer was the only watch brand to be awarded a “Genius” ranking, outperforming all watch competitors. “TAG Heuer clocks a win with Best in Class”, says professor Scott Galloway, Firebrand Partners founder and the Digital IQ’s creator. “Unlike many of its peers, the brand’s site is product-oriented. The “Persona Assistant” helps visitors make selections, and customer service solutions are accessible from almost every page. TAG Heuer showcases its brand heritage and celebrity endorsers with interactive video content. Its deft search engine optimization strategy attracts traffic. Additionally, the brand is embracing social media with a presence on Facebook and YouTube.”
TAG Heuer was singled out as a digital “Genius” for its ability to draw high-volume traffic to its interactive website (http://www.tagheuer.com/) through buzz-creating innovations like a viral marketing campaign developed for the MERIDIIST, TAG Heuer's luxury telephone, and THE DUEL, an online contest and cinematic road race between TAG Heuer Ambassadors Steve McQueen and Lewis Hamilton.
Launched at BaselWorld 09, the hugely popular THE DUEL contest was based on a two-part virtual showdown on the legendary track of Le Mans. Contestants vying for a special 40th anniversary Tag Heuer Monaco Calibre 12 Gulf Limited Edition, were asked to guess who would win the race — F1 2008 World Champion Lewis Hamilton or Hollywood screen icon Steve McQueen. Discover the full race on http://www.tagheuer.com/the-news/events/baselworld2009-concours/revelation/index.lbl?lang=en
The ongoing MERIDIIST campaign centres on an interactive film by Pierre Morel (director of Taken, starring Liam Neeson). Website visitors, by selecting scenes and answering questions about the film and the luxury communications instrument, enter a contest to win a customized Meridiist. The site (http://www.tagheuer.com/meridiist) also has bonus pages on the making of the film, a photo gallery, and a full description of the Meridiist's luxury features and state-of-the-art components.
Events 2010-04-19
Once upon a time in Singapore...
Once upon a time in Singapore...
2009-09-26
It is the second win of the season for our world champion Lewis Hamilton, who dominated the 61 lap Singapore Grand Prix in his Vodafone McLaren Mercedes, from start to finish.
"This is a perfect end to a fantastic weekend" said Lewis afterwards. "The race was physically very tough for all the drivers, but it was quite straghtforward for me. I made a good start and I knew I was running longer than the guys behind me, so I was able to bridge the gap back to them. It was a very nicely controlled race in that way. We came here hoping for a good result - and I wanted to redeem myself after the last lap in Monza - and we got it !"
On the podium, Lewis Hamilton was wearing a special Singapore limited edition of the new Carrera Cal.16 DD Chronograph.
Launched Wednesday by Lewis Hamilton at the new TAG Heuer flagship concept store at Ion Mall in Singapore, this Carrera sports a unique checked dial equipped with British racing green highlights, truly inspired by Formula One racing and Singapore’s vibrant night track. The watch is also engineered with super luminous indexes which captures the very essence of the glowing vitality of the night race. Limied to 250 pieces.
Congratulation to Lewis and the Singapore Team !
...A TAG Heuer Knight of Night storms to Grand Prix Victory
Events 2010-04-19
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