Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

Monaco Twenty-Four watch

Monaco Twenty-Four

A groundbreaking prototype inspired by the endurance race cars of the 24 of Le Mans

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With …

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With the Monaco Twenty Four Concept Chronograph, the team looked to the technology of GT racecars for their inspiration. The result - a high-performance concept watch with extreme shock protection - is set to break records once again.

GENESIS

TAG Heuer's proud link to this historic race began 40 years ago, when their first brand ambassador, Jo Siffert, was the fastest man on the track. The first Monaco, the supporting star on Steve McQueen's wrist in Le Mans, was then the hottest watch on the circuit. Ever since, the Monaco has showcased TAG Heuer innovation and creativity in its award-winning concept versions.

The MONACO Twenty Four Concept Chronograph is inspired by the phenomenally powerful race cars – true marvels of leading edge engineering and design – that compete each June in the 24 Hours of Le Mans.

GT racecar technology was the trigger for two Monaco Twenty Four innovations, a unique tubular design and extreme shock-protected components. The powerful TAG Heuer Calibre 36 movement “floats” inside a black PVD case, suspended within a steel-tube housing very much like a race car driver’s protective cockpit cage.

The Monaco Twenty Four Concept Chronograph is a triumph of lightness and transparency, yet it looks like it could go 400 km an hour down the endurance race's fabled Mulsanne Straight.

Functions & features

The Monaco Twenty Four Concept Chronograph possesses several innovations inspired by the powerful GT racecars of Le Mans.

A high powered engine

This piece is powered by the superlative TAG Heuer Calibre 36 movement, beating at 36.000 beats/ hour, as relentlessly as the engine of a Le Mans prototype. The movement is visible from the front and through its sapphire crystal caseback.

Shock protection which mirrors a race car's cockpit cage

The Calibre 36 movement "floats" inside a black PVD case, suspended within an "energy manifold" steel-tube housing. The components inside the polished black PVD-coated case are further insulated with a shock-absorbing "composite filter" material used in aerospace and auto racing.

Racy styling

The design is taken from the iconic exterior of Steve McQueen's original square case Monaco. There is an oversize "24" at 12 o'clock and the emblematic blue and orange livery of Gulf Oil. The innovative two-part dial's semi sub-counters at 9 and 3 o'clock have "doubled" hands.