Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

MCLAREN THE MASTERS OF SPEED

A UNIQUE ROAD TO SUCCESS

“Life is measured in achievement, not in years alone.” Bruce McLaren

Before McLaren, F1 teams focussed their resources on a single objective: winning the Formula One World Constructors' Championship. It is the only team to have turned itself into a road car manufacturer, and to have won Indianapolis 500, Can Am, 24 Hours of Le Mans, and four consecutive drivers and constructors championships in Formula One.

TAG Heuer is part of this tremendous adventure since1985: 2015 marks 30 years of partnership, the longest collaboration between a watch brand and a Formula 1 team: the partnership is packed with legendary names, not least that of Ayrton Senna. It is a consolidation of shared values: performance, precision, prestige and innovation. All elements are in place, and to celebrate this anniversary in fitting fashion, a limited edition red and black TAG Heuer Formula 1 will be on display exclusively at the show.

...LIKE TAG HEUER’S


In 1963, a 26-year-old named Bruce McLaren began building race cars in a cramped workshop in Surrey, England...

He had already made a name for himself as a driver in his native New Zealand and in the States, and the year before he won the Monaco Grand Prix. Three years later, driving a Formula One car built with his own hands and bearing his name, he won it again. Four years later, he was dead, killed in a fiery crash while testing his newest design. “Life is measured in achievement, not in years alone,” he once wrote of a fallen colleague. It is his own perfect epitaph. The legacy of his achievements is without equal in motorsports. His McLaren Technology Centre employs more than 2000 people and, along with F1 cars, manufactures the world’s most coveted supercars, and his team has more victories than any other team in Formula 1. McLaren is even the most successful team in F1 since they started competing in F1 in 1966. It dominated the North American CanAm sports car series, with 43 wins between 1967 and 1972, won the Indy 500 three times between ’72 and ’76, and took the Le Mans 24 Hours on its first attempt, in 1995. The team’s drivers — Emerson Fittipaldi, James Hunt, Niki Lauda, Mika Hakkinen, Kimi Räikkönen, Lewis Hamilton, Fernando Alonso, Jenson Button. — are household names and legends of motorsport. Two of them, Alain Prost and Ayrton Senna, form the greatest rivalry in the history of motor sports. And they, like the team they fought for, and like TAG heuer, are representatives of the finest in the race: courage, ambition, vision, an ability to push harder than the rest. TAG Heuer and McLaren, a partnership that, no matter the circumstances, doesn’t crack under pressure.

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