Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

MCLAREN THE MASTERS OF SPEED

A UNIQUE ROAD TO SUCCESS

“Life is measured in achievement, not in years alone.” Bruce McLaren

Before McLaren, F1 teams focused their resources on a single objective: winning the Formula One World Constructors' Championship.

Since McLaren, the only team to have turned itself into a road car manufacturer, won Indianapolis 500, Can Am, 24 Hours of Le Mans, and four consecutive drivers and constructors championships in Formula One, teams have had to pick up their game, and broaden their ambitions.

...LIKE TAG HEUER’S


In 1963, a 26-year-old named Bruce McLaren began building race cars in a cramped workshop in Surrey, England...

He had already made a name for himself as a driver in his native New Zealand and in the States, and the year before he won the Monaco Grand Prix. Three years later, driving a Formula One car built with his own hands and bearing his name, he won it again. Four years later, he was dead, killed in a fiery crash while testing his newest design. “Life is measured in achievement, not in years alone,” he once wrote of a fallen colleague. It is his own perfect epitaph. The legacy of his achievements is without equal in motorsports. His McLaren Technology Centre employs more than 2000 people and, along with F1 cars, manufactures the world’s most coveted supercars, and his team has more victories than any other team in Formula 1—182, including an unmatched 15 at Monaco. McLaren is even the most successful team in F1 since they started competing in F1 in 1966. It dominated the North American CanAm sports car series, with 43 wins between 1967 and 1972, won the Indy 500 three times between ’72 and ’76, and took the Le Mans 24 Hours on its first attempt, in 1995. The team’s drivers — Emerson Fittipaldi, James Hunt, Niki Lauda, Mika Hakkinen, Kimi Räikkönen, Lewis Hamilton, Fernando Alonso, Jenson Button — are household names and legends of motorsport. Two of them, Alain Prost and Ayrton Senna, form the greatest rivalry in the history of motor sports. And they, like the team they fought for, and like TAG heuer, are representatives of all that is fine in the race: courage, ambition, vision, an ability to push harder than the rest, and to never, no matter the circumstances, crack under pressure.

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