"I’m not the next anyone, I'm the first Maria Sharapova."
Maria Sharapova never stops challenging herself. Like TAG Heuer, she keeps pushing her limits and never cracks under pressure.
She touched her first tennis racket when she was four years old. By six, the strength and speed of her stroke caught the attention of the best players and coaches in Moscow. At seven, she moved to Florida, not speaking a word of English. By nine, she had mastered the language and earned a spot in the world’s best tennis academy...
At 13, she won her first Juniors. At 17, Wimbledon. Still a kid, thrust into the world limelight, as big a star in the fashion and celebrity magazines as in the sports pages. Would she crack, like so many prodigies before? She answered by becoming, at 18, the Number One player in the world, and US Open Champion at 19. A shoulder injury sidelined her, but she clawed her way back, rebuilding her game and her strength, to win the Australian Open, her third Grand Slam. On to the next challenge: clay. Always stronger on fast-playing courts, she worked hard to perfect her play on clay, learning to slide, becoming faster, more confident, more agile. Then, disaster again—the same shoulder, this time requiring potentially career-ending surgery. Would she crack, quit? She answered again by returning to the Top 10 in 2011, and the following year, to World Number One, with a stunning victory on the unforgiving clay surface of the French Open, making her a member of the most elite group in tennis, the Career Grand Slam club. The world’s highest paid female athlete, dedicated to being the best — her best — in everything she does, Maria Sharapova is, like TAG Heuer, a path-breaker who refuses limits and, no matter what, never cracks under pressure.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.