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19 - 26 march 2015

Baselworld 2015

In 2015, Baselworld was the occasion for special announcements, unveiling new partnerships for TAG Heuer as well as exciting new watches, while always focusing on the core values of the brand. Discover all the novelties that were presented for this occasion!

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TAG Heuer's Heritage
and Know-How

In 2015, TAG Heuer unveiled timepieces as an homage to the history, know-how and swissness of TAG Heuer.

The World of Art & Music

In 2015, TAG Heuer entered the world of music, unveiling a new ambassador, David Guetta, the beat king, who is very linked to the two other ambassadors of TAG Heuer, the turntable duo.

The World of Lifestyle

Disruptive, yet elegant. Those are the two key words anchored in the DNA of TAG Heuer. Cara Delevingne is the perfect symbol of lifestyle, boldness and brashness, and perfectly fits to the spirit of the brand.

The World of Sports

2015 MARKS 30 YEARS OF PARTNERSHIP WITH MCLAREN, THE LONGEST COLLABORATION BETWEEN A WATCH BRAND AND A FORMULA 1 TEAM. 2015 WILL ALSO BE A BIG CHALLENGE FOR THE WHOLE WORLD OF SPORTS, ESPECIALLY SINCE THE TAG HEUER FAMILY GATHERS THE BEST PLAYERS IN MANY DISCIPLINES AMONG WHICH CRISTIANO RONALDO, MARIA SHARAPOVA, JEREMY LIN, AND SO MANY TALENTED OTHERS.

The novelties of 2015