Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

FIA Formula-E Championship RACING TOWARD A BETTER WORLD

A UNIQUE ROAD TO SUCCESS

"The core ‘E’ values of the all-electric FIA Formula E Championship are energy, environment and entertainment. It’s more than a race. It is a fusion of engineering, technology, sport, science, design, even music - all combining to drive the change towards an electric future.”Alejandro AGAG, CEO of Formula E.

Before the FIA Formula-E Championship, electric cars were about as sexy as shopping carts. Sure, they were a great idea, but where was the speed, the thrill, the excitement? Starting in September 2014, however, in the streets of London, Beijing, Los Angeles and seven other major cities, the world will get a glimpse of just how fast and fun the future can be.

...LIKE TAG HEUER’S


A racecar's tyres shriek and its engine’s purr turns into an 80 decibel roar as it overtakes two others on a dangerously tight corner. The drivers can handle it, they’re the best in the world. So, too, are the cars, made of aviation-grade carbon, aluminum and kevlar by the top car manufacturers and constructors in motorsports...

They hit speeds of 225 kmh and accelerate from zero to 100 in 3 seconds flat. Still, the chassis shakes. The drivers, gripped by G-forces so intense they feel like their heads are being pulled off, boost their speeds anyway, careening past a landmark and gunning down the straightaway as the grandstand crowd leaps to their feet. All the classic elements of the full great glorious experience of motor racing are in place--except for one: there is no exhaust. No belches of smoke. No smell of burning petrol. The air around is clean and pure, for these are zero-emission machines, wonders of new green technology. The FIA Formula-E Championship is the world's first fully-electric racing series, and TAG Heuer is a founding partner. A passion for automobiles has fueled the Swiss watchmaker since its earliest days. Teaming up with Formula E is the logical next step, as it draws on the brand’s racing heritage and commitment to sustainability. Solar roofs provide electricity in the watchmaker’s Swiss facilities. In 2010, it organised with Tesla the first world tour in a 100% electric GT. Now it is proud to be part of the world’s newest and most innovative open championship—a path-breaking initiative that, like TAG Heuer, is a fusion of engineering, technology, sport, science, and design - all combining to drive the change towards a better tomorrow.

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