Before Chris Hemsworth, Thor was merely the God of Thunder, a powerful and brutal warrior, and James Hunt a Formula 1 driver, gifted and fierce. "#DontCrackUnderPressure"?

How could it be otherwise when one knows how to slip into the skin of a character with the mastery of Chris Hemsworth?


Chris Hemsworth has become one of the most sought after actors in Hollywood.
In 2012, he starred in the fourth-highest-grossing film of all time, Marvel’s “The Avengers,” joining an all-star cast, also including Robert Downey Jr., Samuel L. Jackson and Scarlett Johansson. That same year, he starred in “Snow White and the Huntsman,” which debuted at #1 at the box-office. Upcoming in 2016, he stars in the title role of the prequel, “The Huntsman: Winter’s War,” opposite Charlize Theron, Jessica Chastain, and Emily Blunt.

Hemsworth recently starred in the second installment of the global juggernaut “The Avengers” franchise, “The Avengers: Age of Ultron.” He previously worked with “In the Heart of the Sea” director Ron Howard in “Rush,” portraying Formula One driver James Hunt. This is when he teamed up with TAG Heuer for the first time. Chris Hemsworth had earlier been introduced as the hammer-wielding super hero in the 2011 hit “Thor,” directed by Kenneth Branagh. He reprised the title role, starring in the second installment of the franchise, “Thor: The Dark World”. He made his U.S. film debut in J.J. Abrams’ “Star Trek,” playing the pivotal role of George Kirk. His additional feature film credits include the comedy “Vacation,” Michael Mann’s “Blackhat,” the Joss Whedon-scripted “The Cabin in the Woods” and the remake of “Red Dawn.” Born on August 11, 1983 in Melbourne, Chris puts the richness of his personality into the values he holds dearest: his attachment to his native Australia; his family; his loyalty to directors like Ron Howard and Kenneth Branagh, who have put their trust in him since the start; and his generosity, among his favorite charities, Hemsworth supports the Australian Childhood Foundation. Rush was the beginning of a beautiful friendship, which naturally evolved into Chris Hemsworth joining the TAG Heuer family of brand ambassadors, as the true fan of the brand he is. Chris Hemsworth works hard and chooses his roles carefully. He handles pressure by taming it, and turning it to his advantage. DontCrackUnderPressure was coined with him in mind.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.