The story of Cameron Diaz’s climb to the top is unusual because she started at the top and, since then, has ascended even higher. In her very first picture, Ms. Diaz dazzled in a lead role opposite Jim Carrey in the 1994 hit, The Mask, making her an instant star. Then, she surprised everyone by switching gears. Instead of mainstream movies, she picked films that honed her talent - small, independent films like The Last Supper, Feeling Minnesota, and Head Above Water. She defied convention by starring in small independent ensemble films and blockbusters alike, achieving critical acclaim and box office success around the world. Her role as the unrecognizable Lotte Schwarz in Being John Malkovich was a creative gamble that paid off big. It meant that Ms. Diaz could score successes in edgy indie film fare as well as blockbuster hits like My Best Friend’s Wedding, There’s Something About Mary and Charlie’s Angels.
Ms. Diaz’s three-year partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women. “I am deeply appreciative that TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender,” says Ms. Diaz.
Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring timekeeping devices challenge every principle in watchmaking; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde.
For women who prefer stainless steel without sacrificing any of the luxury and opulence, 47 1.4mm diamonds totalling 0.52cts move centre stage. Sitting serenely on the bezel, they converse fluently with the 11 diamonds set in the dial. Exalted by their brilliance, the timepiece defers to the jewel. For the wearer, this model does far more than tell the time, it brings a glow of delight.
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