TWO LEADERS OF THE AVANT-GARDE

TAG Heuer x Fujiwara

TAG Heuer x FRAGMENT DESIGN CHRONOGRAPH LIMITED EDITION

For our second creative collaboration, we have once again given carte blanche to the influential Japanese designer Hiroshi Fujiwara, Founder of Fragment Design. 


The result is the TAG Heuer x Fragment Design Chronograph, a numbered run of only 500 pieces. An elegant TAG Heuer Formula 1 pure sports chronograph that pays homage to our unique motorsports heritage and bold design principles.


This product is now available for advance purchase in limited quantity.



 

minimalistic style

Fujiwara strips the watch’s architecture down to its bare essentials. The only counterpoints to the high-contrast composition are the red indexes and red lacquered red central hand, and on the case back, the in-house Heuer 02 movement partially obscured.


The Fujiwara design also has an exclusive feature: a 5-row steel bracelet with butterfly folding clasp, fine-polished and brushed to catch the light at every movement of the wrist.

Discover this chronograph

SWISS-MADE INGENUITY

Powering the TAG Heuer x FRAGMENT DESIGN Chronogrpah is the Heuer 02, an automatic column-wheel chronograph movement built entirely in-house with 80 hours of power reserve.

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