COLLECTION TAG HEUER FORMULA 1

The motor-racing inspired collection for men and women who dare live life at full speed

DISCOVER ALL WATCHESof Tag Heuer Formula 1

A HISTORICAL PASSION

From its legendary drivers like Fangio to Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.

SPORTY, URBAN, FEARLESS

MULTIPLE OPTIONS TO FIT ANY LIFESTYLE. WEAR IT EVERY DAY TO DO EVERYTHING

The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.

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PRECISION-DRIVEN DESIGN

A ROAD-TESTED ENDURANCE MACHINE, QUARTZ-POWERED OR AUTOMATIC, DESIGNED TO LAST

Built for speed, the casual sports watch worn by Formula 1 legends has an metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.

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COCKPIT-INSPIRED

YOUTHFUL, SPORTY, SUPER-TOUGH AND EASY TO READ IN ALL CONDITIONS

VIEW ALL WATCHES WITH SUPER-LUMINOVA®of Tag Heuer

« I am not designed to come second or third. I am designed to win. Racing is in my blood. »

Picture of Ayrton Senna
Ayrton Senna, TAG Heuer Ambassador and famous racing driver

COOL, CHIC AND CASUAL

GLAMOROUS WATCHES FOR ACTIVE LIFESTYLES

Function meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.

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MASTERING TIME

TAG HEUER CHOOSES ITS CHALLENGES, THEN PUSHES BEYOND

For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.

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TAG HEUER FORMULA 1, FROM 1971 TO NOW

  • 1971-1979

    Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.