A HISTORICAL PASSION
Through its legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.
Built for speed, the casual sports watch worn by Formula 1 legends has a metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.
" I am not designed to come second or third. I am designed to win. Racing is in my blood. "
Function meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.
For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.
TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.
TAG Heuer becomes Official Timekeeper and Partner of RED BULL Racing Formula 1 Team.
Discover the TAG Heuer collections and all of our watches