TAG Heuer is the first official timekeeper and official watch of the most followed football league in the world – the Premier League.
All Premier League matches now run on TAG Heuer time, both on the pitch and on broadcasts across 190 countries. The Premier League is the most watched national football league, and comprises many of the sport’s most popular clubs, including Manchester United, Arsenal, Tottenham Hotspur, Chelsea and Liverpool.
Sports timekeeping is part of TAG Heuer’s DNA and now we’re taking this obsession with precision into the next generation. Since few seasons, the boards held up by the Fourth Official during Premier League matches will be shaped like the face of a TAG Heuer Carrera. Referees will sport TAG Heuer’s Connected smartwatches, complete with a specially developed app developed in partnership with Premier League Match Officials.