By TAG Heuer team, TAG HEUER —  03 Oct 2012

TAG Heuer Eyewear presents its new partnership : the Instituto Ayrton Senna

October the 3rd, 2012. A fabulous partnership between Ayrton Senna Institute (IAS) represented by their President, Ayrton’ sister, Viviane Senna and TAG Heuer Eyewear has been announced to press and VIPs.

The venue at the Cyclone Studio, an architectural treasure in the heart of Paris, enhanced the involvement of legendary car racing drivers in the Avant-Garde Eyewear collections over the past 10 years. In this amazing round of innovations, TAG Heuer Avant-Garde Eyewear had the honor to announce in Avant-Premiere its new partnership. The brand decided to join forces with the Instituto Ayrton Senna to launch a dedicated Senna collection inspired by the best driver ever.