On its stand at the Geneva International Motor Show, Aston Martin announces its choice of TAG Heuer as its new Official Partner.

A symbol of British luxury and elegance, the iconic sports car manufacturer has chosen TAG Heuer as Timekeeper for its racing team: Aston Martin Racing. The Swiss watchmaker achieves its come-back in the World Endurance Championship.

Among Aston Martin luxurious cars, Andy Palmer, CEO of Aston Martin, and Jean-Claude Biver, CEO of TAG Heuer, announced their new partnership during the Geneva International Motor Show.

Together, they also unveiled the new Vantage GTE bearing TAG Heuer colors, which will compete during the next 24 Hours of Le Mans.

Aston Martin is all about TAG Heuer DNA: luxury, quality, beautiful pieces, innovation, history, emotion and performance. We are truly thrilled to be able to collaborate with such a prestigious brand, with whom we share the same passion for automobile.” 
Jean-Claude Biver, CEO of TAG Heuer

With prestigious cars, but also race models among the most powerful in the world, Aston Martin perpetuates since 1913 a tradition of excellence and innovation within its manufactory at Gaydon, in England. In this laboratory with both visionary ideas and workshop, the brand known to all with the winged emblem gave birth to luxury cars which became iconic, as the everlasting DB series.

Aston Martin is also the Title Sponsor of the Formula 1 Red Bull Racing team, whose TAG Heuer is also Official Timekeeper. A partnership gathering three touchstones brands of motor racing.

As testify the very awaited and exclusive Valkyrie: a road sports car as powerful as luxurious, developed in collaboration with Red Bull Racing and produced only for 150 pieces, whose TAG Heuer is Official Watch. As for the next 24 Hours of Le Mans where TAG Heuer will also be Official Watch of the Vantage GTE.

Dynamism, avant-garde, youth, this new agreement promises exciting collaborations around Aston Martin and TAG Heuer values.




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