I'm never finished (...) the further I get, the more I seek the impossible.
At TAG Heuer, it's all about the finishing touches. The extreme care and attention to even the tiniest details not visible to the untrained eye make all the difference. Our finishing processes transform raw, dull metals into shiny, stunning timepieces. At TAG Heuer, we make sure each and every finishing touch is methodically controlled because even a miniscule modification can alter the watch’s function. We’re obsessed with precision so that you can get out there and shine.