TAG Heuer is an extraordinary company which has continually revolutionized watchmaking since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old. There have been major technical revolutions such as the oscillating pinion in 1887, aesthetic revolutions embodied in iconic models such as the TAG Heuer Carrera launched in 1963, and commercial revolutions that very quickly brought us legendary ambassadors such as Juan Manuel Fangio. But what really sets TAG Heuer apart is the exceptional quality of its watches and chronographs, of which we as a company are immensely proud. Reliable and robust, these objects are a joy to own and wear, and they form part of our everyday lives. What more could a watch manufacturer ask for?


CEO'S SPEECHmobile_title_border

Jean-Claude Biver, CEO of TAG Heuer
Jean-Claude Biver, CEO of TAG Heuer

Our company has created a name for itself by producing irresistible timepieces that convey a sensation of power while remaining affordable. That's what true luxury is all about and our approach enables us to attract younger generations and encourage them to fall in love with beautiful pieces and to wear a wonderful chronograph on their wrist. Attracting these consumers is a challenge that I am delighted to be taking up together with a team who is passionate about what they do and highly committed to their company. Our aim is to show that true luxury lasts forever and that that's what differentiates TAG Heuer timepieces from other objects which inevitably become obsolete over the years.  All those working at TAG Heuer channel all of their energy into offering long-lasting quality and innovation. Indeed, our future depends entirely on it. 

The world of TAG Heuer is closely connected to motor racing and marking infinitely small times, but its appeal extends much further: its masculine styling speaks to intrepid women; its collections that are waterproof to 500m perfectly meet the demands of yachting and surfing alike. Over the years, we've expanded our horizons and our company has made a mark in areas as varied as lifestyle, art - contemporary music in particular - and sport including basketball football and baseball, as well as so-called 'extreme' sports. The values of boldness, daring, pioneering spirit, non-conformism, quality and reliability have served to shape our company's identity since its creation and continue to give us direction today. 

I would like to thank my predecessor, Stéphane Linder, for the great work achieved under his leadership and for having contributed to setting TAG Heuer on the right track. I am taking up the role of CEO of this great company with passion, determination, agility and optimism.

Jean-Claude Biver, Chairman of Hublot was appointed President of the LVMH Group's Watches Division on March 1, 2014. He is one of few people who will leave a lasting mark on Swiss watchmaking. After acquiring and turning around the Blancpain brand in 1981 and then growing Omega from 1993, Jean-Claude Biver took over control of Hublot in 2004, a little jewel to which he gave tremendous momentum thanks to a new stroke of genius: the Art of Fusion. A visionary entrepreneur, Mr Biver today opens up a new era for Tag Heuer flowing with bold innovation.

Jean-Claude Biver, TAG Heuer CEO


OUR ENGAGEMENTSmobile_title_border

TAG Heuer, responsible watchmaker
TAG Heuer, responsible watchmaker

Trustee of exceptional cultural heritage for 150 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepieces creations.


Responsible Jewellery Council (RJC)

TAG Heuer is a member of the Responsible Jewellery Council (RJC), an organization of more than 900 professionals around the world committed to the promotion of ethics, human and social rights and environmental practices throughout the gold and diamond product chain, from the mines to retail.

The Council has developed the RJC System, a certification system which applies to all Members’ businesses that contribute to the diamond and gold jewellery supply chain. Under the RJC system, all Commercial Members of the RJC are required to be audited by accredited, third party auditors to verify their conformance with the RJC’s Code of Practices, and become certified under the RJC System.

To find out more about the RJC


The Kimberley process

The Kimberley process, which has been in practice since 2003 and adopted by over 80 countries, is a joint government, industry and civil society initiative to stem the flow of rough diamonds coming from conflict zones, defined as such by the United Nations.
The Kimberley Process Certification Scheme (KPCS) guarantees with a certificate that each rough diamond that crosses an international border between two signing countries are ”conflict-free”.

TAG Heuer certifies that all of its diamonds are cut by legitimate sources and that they are not involved in armed conflicts, in compliance with the United Nations’ resolutions, on the basis of written guarantees produced by its suppliers.

Find out more about the Kimberley


KEY FIGURESmobile_title_border

  • More than 150 years of experience
  • More than 170 TAG Heuer boutiques.
  • 1600 employees around the world
  • 60% of staff work internationally in 120 countries
  • Average age: 39
  • 150 Customer Service centers and 5200  collect points / 500 staff and master watchmasters worldwide