By TAG Heuer, TAG HEUER TEAM —  30 Apr 2015


PANAMA CITY, PANAMA, April 28th, 2015 - TAG Heuer proudly opened its first store in Panama City in Multiplaza Pacific Mall under the turntable of Sara Castro well known Panamanian’s young DJ!

The ribbon cutting ceremony was attended by the management of TAG Heuer with the presence of Henri Monti, Sales Director for Latin America and Sabrina Bergopsom Marketing Director, and Roberto Neira General Manager of Motta International, the partner of the brand since its inception in the country over 20 years ago.

The new boutique bears the latest TAG Heuer design concept which expresses its four universes (Sports, Lifestyle, Art, Heritage and Swiss Know-how) through the use of prestigious and avant-garde materials with a blend of warm and chic colors. Using a succession of strata to break up the walls with giants visuals of the brand’s ambassadors, it creates an entirely vibrant new way of showcasing its products.

It is the 6th boutique in Latin America and the 169th worldwide, and completes the wide spread international retail network at the premium locations (Geneva, Paris Champs- Elysees, New York City 5thAvenue, Ginza, Singapore Orchad Road, Hong Kong Times Square…) of the Swiss Avant-Garde Luxury watchmaker.

When entering the store, the guests were magnetized by the unique Carrera Mikropendulum epitomic timepiece regulated by electromagnetic field instead of traditional gears and the TAG Heuer 2015 novelties such as TAG Heuer Carrera 1887 with blue dial. Throughout the evening Sara taught a few DJ’s trick and between two tracks, she even had the time to set some impressive timing by driving the motoracing simulator.

The opening of the store will be celebrated with the general public through the motor racing exhibition which will take place from April 29th to May 2nd 2015 in front of the new store at ground level of the Multiplaza Pacific Mall. During the 4 days, the mall goers will be able to enter in a daily competition to attempt to be on the podium and to be rewarded with a prize from the brand.