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By TAG Heuer, TAG HEUER TEAM —  28 Apr 2017

TAG HEUER PARTNER OF THE TOUR OF CALIFORNIA

The Swiss watchmaker returns to cycling and becomes the official timekeeper of the race.

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From Sacramento to Los Angeles, from Mountain High to the palm trees of the seaside. The Tour of California passes through all the mythical landscapes of the American West. The 2017 edition, which will take place from May 11th to 20th, will be more controversial than ever.

Peter Sagan, Bradley Wiggins, Robert Gesink – some of the best current riders have put their names on the Tour of California. It must be said that the biggest cycling race disputed on American soil is also one of the calendar’s most demanding ones. Its seven stages present all the profiles that could be found in a one-week race. The riders must fight against the challenges of altitude and of the height difference of Californian summits, the scorching temperatures of the earth and the sea wind of the coast. A test for nerves and organisms.

In 2017, the Tour of California enters the UCI World Tour calendar and becomes a top event in the cycling season. New Official Timekeeper of the race, TAG Heuer accompanies the competition in this new era. The Swiss watchmaker also becomes Official Watchmaker of the race and sponsor of the best young cyclist. Each day, the rider at the top of this ranking will wear a jersey designed by Alec Monopoly, agitator of contemporary art and Art Provocateur of the brand.

TAG HEUER PARTNER OF THE TOUR OF CALIFORNIA

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TAG HEUER PARTNER OF THE TOUR OF CALIFORNIA

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