TAG Heuer is proud to announce the signing of a partnership contract with the professional football organisation for the 2017-2018 football season. Alongside the German Bundesliga and the English Premier League, it’s now the French LFP (Ligue de Football Professionnel)’s turn to be on TAG Heuer time.
A major sponsor of the sporting world, Tag Heuer is now the Official Timekeeper for LFP matches. The prestigious Swiss watchmaking brand will enjoy exposure during Ligue 1 Conforama matches through the fourth official’s electronic display, in addition to the TV broadcasts of channels forming part of the Canal+ and beIN Sports groups.
“We're very happy to be able to confirm this agreement between the LFP and TAG Heuer. Just like other great European leagues, the LFP is going into partnership with a prestigious advertiser who will benefit from the exposure provided by the Ligue 1 Conforama.” Didier Quillot, Chief Executive of the LFP
The partnership was launched during the Trophée des Champions 2017 match between Paris Saint-Germain and Monaco (2-1) in Tangier.