TAG Heuer & CARRERA PANAMERICANA : THE RACE OF A LIFETIME
Do you know about this wild and mythic road race ? It is 3000 km through out Mexico with vintage cars from October the 17th to the 23rd. TAG Heuer is the official partner and timekeeper of the race. This partnership is based on affinities between both partners like challenge, adrenalin. The history of TAG Heuer is tied to the Carrera Panamericana for more than 50 years.
In 1963, when Jack Heuer designed what would become TAG Heuer Carrera, he had the motor racing drivers in head. This new striking chronograph is dedicated to them thanks to its shape and his high-readibility. Carrera is associated to the identity of the brand since then.
In 1963, Erik Comas was born, he doesn’t know at that time that he would be running the Carrera Panamericana as leader of team TAG Heuer some years later. At his wrist past and present are mixed and time tickles with 2 beautiful Carrera chronographs.