October 10, 2017


TAG Heuer and The Muhammad Ali Center host a special boxing event to celebrate the legacy of the legendary boxer and humanitarian.

Boxing legends, friends and fans of the Greatest of All Time gathered today at London to launch the new TAG Heuer Carrera Muhammad Ali watches. Larry Holmes and TAG Heuer Ambassador David Guetta attended this event held in an exclusive boxing-themed professional gym.

Holmes, one of the only 5 defeaters of Muhammad Ali, sparring partner and friend to Ali, added old school boxing glamour and shared vivid stories of the man who inspired so many past and present athletes.

The partnership between TAG Heuer and Muhammad Ali began when Jean-Claude Biver, TAG Heuer CEO met the champion in December 2012 – when he was being crowned “King of Boxing” by José Sulaiman, World Boxing Council President, in Cancun, Mexico.

The TAG Heuer Carrera Muhammad Ali Limited Edition Timepieces unveiled at the event, are a re-edition from the first collection launched last year and draw inspiration from the 1957 Heuer Ring-Master, a stop watch that featured seven interchangeable rings to allow different sports to be timed. 

The Carrera Muhammad Ali has a 43mm stainless steel case and two crowns – at 3 o clock, the usual crown for setting the time and at 10 o clock, a crown that rotates the internal bezel. The caseback is engraved with an image of Muhammad Ali and his signature.

There are two sets of pattern colors on the dial: Red marking the traditional heavyweight boxing bouts - 15 rounds of 3 minutes, and the cream-colored ring to time amateur boxing which are 2 minute rounds.  Both the red and cream markers have one minute breaks in black on the dial.  Available with black or blue leather or steel bracelet  with a blue opalin dial.

A commemorative TAG Heuer Carrera Muhammed Ali Limited Edition timepiece and a replica boxing glove signed by the Champion himself over 20 years ago was auctioned on the night of the event to raise money for The Muhammad Ali Center in Louisville, Kentucky, USA.

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