Spearheading a generation of inspiring actors, Korea’s rising star Wi Ha Jun is the new TAG Heuer ambassador. The Maison is thrilled to welcome this daring achiever, perfectly matching our commitment towards sheer elegance and avant-garde.
“Become special”. The meaning of Wi Ha Jun’s stage name echoes our passion for action and the thrill of progress. Driven towards excellence, Wi Ha Jun stands ready to take on any challenge in his own way.
Dreams are worth fighting for. One of Korea’s most popular actor and model fulfilled his long-time goal by rising to international fame in 2021 for his inspiring role in the K-drama series Squid Game. An unstoppable achiever.
No challenge is ever too great for Wi Ha Jun. His best weapon against fatigue and stress? More practice. His solution to overcome his longstanding fear of water? Intense diving and swimming training. Born to surpass.
Relive our partnership launch event and enter the strongest-ever partnership between an auto maker and a watch brand.