TAG Heuer Celebrates Its Award Winning Monaco Sixty Nine With Exceptional Stars & Style

Singapore, 14 July 2006 – Together with over 700 invited guests and media personalities on Friday evening, TAG Heuer celebrated the launch of its Monaco 69 timepiece with an edgy style that epitomises the bold concept watch that took the horological world by storm when it was launched at BaselWorld 2003.  The newly-restored National Museum of Singapore was converted into a clubber’s haven as guests dressed in adherence to the theme of sleek chic, congregated under mood lighting and grooved to smooth beats.

Mr Jean-Christophe Babin, President and CEO of TAG Heuer worldwide, made a grand entrance together with Hong Kong TAG Heuer ambassador Louis Koo, and local ambassadors, Wong Li Lin, Allan Wu and MediaCorp Artiste, Tay Ping Hui.  Arriving dramatically in a fleet of Mercedes-Benz, the guests-of-honour were enthusiastically welcomed by the crowd.

“We are very pleased to launch the Monaco 69 in Singapore,” says Mr Jean-Christophe Babin. “Singapore – and the region – is a very important market for TAG Heuer, as the watch connoisseurs are very sophisticated and well-informed of significant milestones in the world of horology.  We know that the Monaco 69 will be an important component of any watch-collector’s stable of iconic timepieces.”

The evening kicked off with a bang at 10pm, as guests watched models showcase the timepiece behind glowing white screens. This created a visual dimension to the product that underpins the technical and somewhat mysterious double dial feature of Monaco 69.

At the stroke of midnight, as guests continued to arrive, Singapore’s TAG Heuer ambassadors, Wong Li Lin, Allan Wu and MediaCorp Artiste, Tay Ping Hui presented a special performance to the delighted guests by energetically thumping rhythms from a selection of percussion instruments. 

An exceptional party, brimming with stars, style and sensuality, it was the perfect backdrop against which the Monaco 69 – inspired by the legendary Steve McQueen himself – was perfectly launched.

The Monaco Sixty Nine –  Classical Meets Avant-Garde

The TAG Heuer Monaco Sixty Nine seeks its inspiration from the original Monaco launched in 1969, hence the name Monaco Sixty Nine.  The original Monaco made its debut as the world’s first automatic chronograph.  Since the launch in 2003 as a concept watch, the Monaco Sixty Nine was awarded the winner of the 2004 Grand Prix d'Horlogerie de Geneve in the Design Category.  The Monaco Sixty Nine is TAG Heuer's first reversible mechanical/digital watch.  An innovative timepiece that brings together traditional and cutting-edge in a way never seen before; it is the first Swiss wrist worn mechanical watch combined with 1/1000th of a second digital chronograph.