Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

27 Mar. Jack Heuer tells the story of TAG Heuer in The Times of My Life

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    Jack Heuer

Jack Heuer leafs through the pages of Swiss watchmaking history in a fascinating biography that retraces his exceptional career in the Swiss industry.

The story begins in 1860. Jack W. Heuer is the great-grandson of Edouard Heuer, who in that year founded a small watchmaking workshop in Saint Imier called “Ed. Heuer & Co”. One hundred and fifty-four years later, the spiritual father of TAG Heuer and Honorary Chairman of the Swiss brand reveals his secrets in an autobiography entitled The Times of My Life.

The story of the last living legend in Swiss watchmaking had never yet been committed to paper. As the last member of the Heuer family professionally active in the watchmaking industry, Jack Heuer felt it his duty to write: “I represent the fourth generation of the Heuer family. Both my professional and my personal life have been inextricably linked with the watchmaking industry. I wanted to share my history and my stories with you.”

An opportunity for him to undertake some serious introspection in looking back over a long career brimming with unexpected developments and to sort through the many anecdotes that he has been passionately recounting ‘live’ to friends of the brand for more than 50 years.

“Jack’s greatest achievement is to have succeeded in placing a ‘Monaco’ chronograph on the wrist of Steve McQueen during the shooting of the film Le Mans in 1970” declares Jean-Christophe Babin, ex-CEO of TAG Heuer (2001-2013) in the preface to the book. He adds “Without Jack’s vision and inspiration over the years at the helm of the family business, TAG Heuer would never have achieved the success it enjoys today.”

DOWNLOAD JACK HEUER'S BOOK