Swiss Luxury Watches For Men and For Women

Men’s watches and women watches made by TAG Heuer

Each watch a paragon of precision engineering, quality, and sporting heritage. This is the TAG Heuer DNA. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs.

Swiss watches are renowned for their quality and precision. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. For a sports heritage that inspires excellence. And for quality materials that create luxury watches for men and women.

Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy.

Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva.

This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. A concept so revolutionary it overturned a 300 year-old fundamental of watch making – the balance wheel and hairspring mechanism. For the first time in watchmaking history, the oscillations of the balance wheel are driven not by the hairspring, but by magnetic field. An incredible achievement. Where does the inspiration come from?

A rich heritage and active engagement in the sporting arena. TAG Heuer’s long relationship with motorsports is legendary. Team Ferrari in the 1970s. The last 25 glorious years with McLaren F1. Emerging from this love of speed and performance, the impeccable performance of the TAG Heuer Formula 1, Monaco, Carrera and Grand Carrera Chronograph. Each watch a masterpiece of design and manufacturing, performance and precision.

And from the aquatic world – yachting, ocean-racing and scuba diving – comes Aquaracer, the indispensable sports watch. Aquaracer is proudly worn by the ORACLE Racing team in their aim to capture the America’s Cup. Their values - high performance and split-second precision - find support in their partnership with TAG Heuer.

This passion for professional sports also led to the development of the ultra-light Professional Sports Watch and the iconic LINK series. And TAG Heuer, in a constant quest for innovation, performance and prestige, continues to aim ever higher. A drive for excellence reflected in its partnerships with sporting champions, powerful ambassadors like tennis player Maria Sharapova, and F1 winner Jenson Button. Glamorous Cameron Diaz, Leondardo DiCaprio, iconic Steve McQueen, China’s Chen Dao Ming and India’s Shah Rukh Khan are charismatic TAG Heuer ambassadors too – each of them sharing TAG Heuer’s integrity, passion and excellence.

TAG Heuer watches for men are innovative timepieces that combine TAG Heuer’s mastery of precision with its racing heritage and prestige materials. Women too appreciate the TAG Heuer values of performance and reliability: TAG Heuer has designed watches for women since its earliest days. In luxury materials like diamonds, ceramic and mother-of-pearl, TAG Heuer watches for women speak to her femininity with ultra glamorous, elegant designs.

10 Jun. NEW AQUARACER LADY COLLECTION: A CLEVER MIX OF SPORTINESS AND ELEGANCE

  • Aquaracer Lady

One of the exciting launches that TAG Heuer has for 2014 is the new Aquaracer Lady, a redesigned series for the modern woman, but with a heritage that stretches back more than 30 years. In fact, the original Aquaracer was the last series developed by the legendary Jack Heuer during his time as CEO, with its timeless design making it one of TAG Heuer’s best-selling watches.

The Aquaracer series was introduced as a professional dive watch, with all the features needed for the serious diver, including water resistance to a depth of 300m, a uni-directional rotating bezel, with its signature 6 studs for an easier grip, screw-in crown and a diving extension on the folding clasp.

The new Aquaracer Lady maintains these classic Aquaracer features, but with a focus on new luxurious materials and ultra-feminine finishes. Designed first as a men's watch, the Aquaracer Lady proves that beauty and strength can coexist in perfect harmony. Notice how the light plays with the newly designed bezel and its polished edges? Likewise the polished elements of the “H-Shaped” bracelet add a modern edge, while at the same time offering greater comfort.

But it’s not just about comfort and sportiness, because the Aquaracer Lady range also includes models with 11 Top Wesselton Diamonds on the dial and a further 30 larger Diamonds on the bezel. It’s new geometry allows for larger stones to be fitted, a dazzling and luxurious touch sure to be appreciated.

And of course, there are the popular bi-metal models that combine stainless steel and the warmth of Gold. On these watches, the bezel is 18K Solid Gold, while the bracelet links are Gold Capped.

The new Aquaracer Lady is offered in two case sizes (27mm and 32mm) and a range of dial colours, including Silver, Black and White Mother-of-Pearl. Each of these dials has a special finish to catch the eye- a metallic “Sunray” effect for the Silver and Black dials and the iridescent beauty of Mother-of-Pearl.

These combinations allow you to choose the individual watch that is perfect for you and your lifestyle. Day or Night, Sporty or Chic, the TAG Heuer Aquaracer Lady is the watch for every hour and minute of your life. The choice is yours.

DISCOVER THE AQUARACER LADY COLLECTION