Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

10 Jun. NEW AQUARACER LADY COLLECTION: A CLEVER MIX OF SPORTINESS AND ELEGANCE

  • Aquaracer Lady

One of the exciting launches that TAG Heuer has for 2014 is the new Aquaracer Lady, a redesigned series for the modern woman, but with a heritage that stretches back more than 30 years. In fact, the original Aquaracer was the last series developed by the legendary Jack Heuer during his time as CEO, with its timeless design making it one of TAG Heuer’s best-selling watches.

The Aquaracer series was introduced as a professional dive watch, with all the features needed for the serious diver, including water resistance to a depth of 300m, a uni-directional rotating bezel, with its signature 6 studs for an easier grip, screw-in crown and a diving extension on the folding clasp.

The new Aquaracer Lady maintains these classic Aquaracer features, but with a focus on new luxurious materials and ultra-feminine finishes. Designed first as a men's watch, the Aquaracer Lady proves that beauty and strength can coexist in perfect harmony. Notice how the light plays with the newly designed bezel and its polished edges? Likewise the polished elements of the “H-Shaped” bracelet add a modern edge, while at the same time offering greater comfort.

But it’s not just about comfort and sportiness, because the Aquaracer Lady range also includes models with 11 Top Wesselton Diamonds on the dial and a further 30 larger Diamonds on the bezel. It’s new geometry allows for larger stones to be fitted, a dazzling and luxurious touch sure to be appreciated.

And of course, there are the popular bi-metal models that combine stainless steel and the warmth of Gold. On these watches, the bezel is 18K Solid Gold, while the bracelet links are Gold Capped.

The new Aquaracer Lady is offered in two case sizes (27mm and 32mm) and a range of dial colours, including Silver, Black and White Mother-of-Pearl. Each of these dials has a special finish to catch the eye- a metallic “Sunray” effect for the Silver and Black dials and the iridescent beauty of Mother-of-Pearl.

These combinations allow you to choose the individual watch that is perfect for you and your lifestyle. Day or Night, Sporty or Chic, the TAG Heuer Aquaracer Lady is the watch for every hour and minute of your life. The choice is yours.

DISCOVER THE AQUARACER LADY COLLECTION