Luxury watches, Swiss watches
Men’s watches and women’s watches by TAG Heuer: where timekeeping becomes an art.

Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

TAG Heuer Grand Carrera Pendulum watch

TAG Heuer Grand Carrera Pendulum

The first-ever mechanical movement without hairspring.

In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replace…

In 2009, TAG Heuer revolutionized the transmision principle by launching a limited edition of 150 pieces of Monaco V4, the first ever belt driven movement. In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replaces the traditionnal hairspring by magnets, which drive the balance wheel.

GENESIS

In the TAG HEUER PENDULUM, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets. The device becomes a harmonic oscillator. The magnetic field, generated by means of 4 high-performance magnets and controlled in 3D through complex geometric calculations, provides the linear restoring torque necessary for the alternative oscillations of the balance wheel. The oscillating period of the TAG Heuer Pendulum Concept is resistant to changes from perturbing forces, which is what makes it an exceptionally good timekeeping device. The movement built with this revolutionary oscillator is fully mechanical and does not contain any electronics or driven actuators. The magnets generate a constant field over decades. There is no loss of amplitude and the movement’s frequency can be modulated on a very large spectrum of frequency without overburdening the power supply.

TAG Heuer Pendulum beats at 43,200/hour (6 Hertz). It requires no additional components and is based on physical magnetic properties. Housed inside a motor-sports-inspired case with designs faithful to the exclusive luxury codes of the Tag Heuer Grand CARRERA: polished and angled edges, curved and facetted horns on both sides of black titanium coated steel case.

The special dial aperture at 9 o’clock allows to admire the beating heart of the TAG HEUER PENDULUM avant-garde movement.

Functions & features

TAG Heuer Pendulum concept: a radical "out of the box" rethink of mechanical time regulation design and performance.

Manual rewinding movement
TAG Heuer pendulum balance wheel with 3 arms
Magnetic field generated by means of 4 high-performance magnets (provides the linear restoring torque necessary for the alternative oscillations of the balance wheel)