Please read this Policy carefully to understand our policies and practices regarding your personal data and how we will process and treat it. By using a TAG Heuer website or app, by calling TAG Heuer, by ordering in a TAG Heuer boutique or by otherwise giving us your personal data (together “Reaching out”), you agree to this Policy. Overall, we respect the privacy rights of our clients and recognize the importance of protecting the information that is collected about them.
This Policy applies to our processing of your personal data, however that data is obtained, whether directly from you or from a third party. This Policy details how we may process, including collect, use and store information that relates to you, including the choices that you have made in relation to the collection, utilization and disclosure of your personal data, where relevant.
Where we rely on your consent for processing your personal data, this will be brought to your attention when the information is collected from you. You may withdraw your consent at any time and request that we cease to process your data and/or delete it.
Where we process your personal data on the basis that it is necessary for the purposes of a contract or on the basis that it is necessary for compliance with a legal obligation, if you fail to provide certain personal data to us, (a) you will not be able to benefit from the My TAG Heuer membership and (b) we may not be able to provide you with our goods and/or services.
What are the sources of personal data?
This Policy applies to personal data that we collect from or about you from the following sources:
TAG Heuer websites or mobile sites/apps.
E-mail, text and other electronic messages.
Electronic communications between you and TAG Heuer.
TAG Heuer call center. Calls to any customer service number operated by or for TAG Heuer.
Calls to any customer service number operated by or for TAG Heuer. Stores and workshops managed by TAG Heuer or any TAG Heuer affiliates.
TAG Heuer events and TAG Heuer desks, counters or booths at fairs or events. , in particular through any questionnaire, survey or forms that you would fill in.
Other online or offline registration forms, for example, contests and promotions.
Other sources when applicable, including through publicly available information as well as the use of CCTV cameras.
We may collect personal data from you, depending on:
The following personal data may be collected and processed by TAG Heuer:
When you Reach out to us, you may supply personal information such as:
This information is used to:
Personal data that is indispensable for us to fulfil the purposes that are described in this Policy (see Section 5) is marked with an asterisk on the various pages of the Websites and/or underlined as required upon any contact you have with TAG Heuer. Should you not fill in these mandatory fields or otherwise provide us with this information, TAG Heuer may not be able to complete your requests and/or provide you with the requested products and services.
Other personal data you communicate to us may be processed in accordance with this policy to allow us to know you better and improve our communications and services accordingly.
We may also collect data from publicly available sources which we will process for the following purposes.
Payment details in particular: when you initially provide or update your payment information, we may transmit it via an encrypted connection to a third-party payment processor. We will process that information in order to perform our contract with you.
Marketing communications: we may use your E-mail address in order to send you our newsletter or other emails in relation to our products, in particular to inform you of any new products or services that may be of interest to you. We will only send marketing communications to you by email in order to provide you with information about our products and services which are of interest to you. You may at all time request to stop receiving such newsletters or E-mails by following the link that is given at the end of each newsletter.
Data within E-mails: if you E-mail us or if we E-mail you, we may keep the information contained in the E-mail, to resolve your enquiry or otherwise assist you in order to perform our contract with you, to comply with our legal obligation or in our legitimate interest to resolve your enquiry, request or complaint.
Data within other communication means: if you communicate with us or if we communicate with you, we may keep the information contained in the E-mail, to resolve your enquiry or otherwise assist you in order to perform our contract with you, to comply with our legal obligation or in ours legitimate interest to resolve your enquiry, request or complaint.
When you access, visit or browse the Website, or receive and/or answer to E-mails from us, the web server automatically registers details of your access and actions. This includes information about your activity on and interaction with the Websites and/or E-mail, such as your IP address, your device or browser type, your login information on the Websites, the webpage you visited before coming to the Websites and identifiers associated with your devices. This information enables us to: analyse how the Websites are being accessed and used, track performance of the Websites and monitor services offered on or through the Websites. That information is processed in our legitimate interests to enable us to improve the performance of our website and the understanding of our customers.
Location Information in particular: your devices (depending on your settings) may transmit location information to us, in particular through the Websites. We use this information to customize, improve and protect the Websites. For example, we may use your location information in our legitimate interests, to determine local language preferences, or to geotag a post.
Hypertext links to third-party websites or sources: we may propose hypertext links from our Websites to third-party websites or Internet sources. We do not control and cannot be held liable for third parties’ privacy practices and content. Please read carefully their privacy policies to find out how they collect and process your personal information
Cookies and similar technologies: All this information and data is collected automatically in particular through cookies (performance and tracking cookies, functional cookies, technical cookies, browser cookies, etc.) and web beacons (see Section 3). We also use Google analytics (see Section 4).
When you authorize a third party social network (such as Facebook or Instagram) to share information and data with us, we may receive any data that you publicly share on the social network as well as any information that is part of your profile or that you allow the social network to share (name, electronic address, gender, profile picture, user code, list of friends or contacts, etc.).
If you do not want Google Analytics to be used in your browser, you can install the Google Analytics browser add-on at https://tools.google.com/dlpage/gaoptout.
We use the data and information collected on you to:
We do not retain personal data longer than necessary for the purposes stated and to comply with legal requirements. Your data may be stored and/or archived for a limited period, which shall not exceed 10 years (unless legal obligations or regulations require or allow a longer retention period). At the end of the applied retention period, we shall delete your data.
Your personal data shall be processed, transferred or otherwise shared by TAG Heuer, Branch of LVMH Swiss Manufactures SA and/or by any of its affiliates distributing TAG Heuer products and services. It may be transferred or otherwise shared with TAG Heuer, Branch of LVMH Swiss Manufactures SA and its affiliates distributing TAG Heuer products and services, for the purposes management and optimization of the customer relationship, as well as to send you information about the offers and news in the limits of your consent or other applicable lawful grounds outlined in this Policy.
Your personal data may also be transferred in the case of a reorganization of TAG Heuer, including a merger, takeover, de-merger, and any other reorganization operation.
Your personal data may also be transferred to the following third-parties:
We may transfer personal data to third party processors when it is necessary to provide the product or service to you. In such cases, these third parties are prohibited to use your personal data beyond what is necessary to provide those product or service to you.
Your data may be processed by us outside the EEA. Where there is a cross-border transfer outside the EEA, unless derogation applies, we ensure that an adequate protection is in place for personal data to be transferred. You may request further information about the safeguards we have in place by contacting us.
We apply strictly the principles of data protection by design and by default and implement appropriate technical and organizational measures to limit to the maximum the processing of your data as well as ensure its security. In particular, and by default, only personal data which are necessary for each specific purpose of the processing are processed by us and all accesses to your personal data are limited to what is required for the purposes detailed under this Policy.
Where you provide payment details in a transaction, this data is encrypted using SSL technology.
We strive to provide you with choices regarding the personal data that you provide to us or that is otherwise collected by us, in particular through our Websites. The following mechanisms give you the following control over your personal data:
Regarding cookies and similar technologies: you can set your browser to refuse all or some browser cookies, or to alert you when cookies are being used, as mentioned under Sections 3 and 4 above.
If you agree to receive information on TAG Heuer offers and news you can indicate so through the relevant tickbox(es) located on the registration form(s) or by answering favorably to the question(s) presented by our TAG Heuer Boutique representatives.
If you decide that you no longer wish to receive such marketing communications, you can unsubscribe as follows:
Please note that even if you opt-out from receiving marketing communications, you may still receive administrative communications from us, such as order or other transaction confirmations, notifications about your account activities (e.g. account confirmations, password changes, etc.)
You have the right to request access to or information about the personal data related to you which are processed by us. Should you have a My TAG Heuer membership account, you can access, review, correct and update your personal data at any time by accessing such account on the Websites. Alternatively, in any case you can contact us at firstname.lastname@example.org.
You have the right to request that we:
All access, correction and deletion requests can also be sent by post along with your contact details (phone number and email) to the address referred to at the beginning of this Policy. We may ask you for a proof of identity (copy of official Identification Document with a photo mentioning your date & place of birth).
The request is free of charge unless your request is unfounded or excessive (e.g. if you have already requested such personal data multiple times in the last twelve months or if the request generates an extremely high workload). In such case, we may charge you a reasonable request fee according to applicable data protection legislation.
We encourage you to contact us if you feel your personal data has been mishandled or if we have failed to meet your expectations.
If you are unhappy with our processing of your personal data, you have the right to complain to the Information Commissioner’s Office (ICO) at any time. We would, however, appreciate the chance to deal with any concerns before you approach the ICO, so please contact us in the first instance.
We may revise or update this Policy from time to time. Any changes to this Policy will become effective upon posting of the revised Policy on the Websites.
Question, comments and request regarding your personal data can be sent to our Data Protection Officer at email@example.com.
Please note that the representative of TAG Heuer, Branch of LVMH Swiss Manufactures in the European Union is: LVMH Montres & Joaillerie SAS – 7 rue Scribe – 75009 Paris (France)