Today, our ambassadors reflect our mindset, our taste for challenge, and the ability to surpass oneself. #DontCrackUnderPressure is much more than a claim: it is a state of mind.
When knowledge, through our TAG Heuer Institute, and savoir-faire combine to continue a living history that is centuries-old. Two disciplines, one single momentum. To make records and then break them. To capture time in the perfect split-second. Every single seconds is another step towards victory. To take the turn and know how to master the now. Now is when the future is made.
Trustee of exceptional cultural heritage for 160 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepieces creations.
The Kimberley process, which has been in practice since 2003 and adopted by over 80 countries, is a joint government, industry and civil society initiative to stem the flow of rough diamonds coming from conflict zones, defined as such by the United Nations. The Kimberley Process Certification Scheme (KPCS) guarantees with a certificate that each rough diamond that crosses an international border between two signing countries are ”conflict-free”.
TAG Heuer certifies that all of its diamonds are cut by legitimate sources and that they are not involved in armed conflicts, in compliance with the United Nations’ resolutions, on the basis of written guarantees produced by its suppliers.
TAG Heuer is a member of the Responsible Jewellery Council (RJC), an organization of more than 900 professionals around the world committed to the promotion of ethics, human and social rights and environmental practices throughout the gold and diamond product chain, from the mines to retail.
The Council has developed the RJC System, a certification system which applies to all Members’ businesses that contribute to the diamond and gold jewellery supply chain. Under the RJC system, all Commercial Members of the RJC are required to be audited by accredited, third party auditors to verify their conformance with the RJC’s Code of Practices, and become certified under the RJC System.