Please read this Policy carefully to understand our policies and practices regarding your personal data and how we will process and treat it. By using a TAG Heuer website or app, by calling TAG Heuer, by ordering in a TAG Heuer boutique or by otherwise giving us your personal data (together “Reaching out”), you agree to this Policy. Overall, we respect the privacy rights of our clients and recognize the importance of protecting the information that is collected about them.
By reaching out to TAG Heuer, whatever the way and mean used, we may collect and process a certain number of personal data that relate to you.
The Policy shall apply to any case in which you reach out to us, whatever the method or medium used. It details the conditions at which we may collect, keep, use and save information that relates to you, as well as the choices that you have in relation to the collection, utilization and disclosure of your personal data.
In any case in which you reach out to us, data shall be collected either with your express consent, or where necessary to fulfill your orders (performance of a contract), for the pursuance of legitimate interests (e.g. answering to your questions) or for compliance with TAG Heuer legal obligations. You will therefore either be informed of or asked for the acceptance of this Policy.
You may withdraw your consent at any time, and request that we cease to process your data and/or delete it, although this will not affect the validity of any earlier processing. Please note that we may also process your personal data on other legal basis in particular to ensure the good functioning of our website when you access it.
If you do not agree to this Policy or otherwise fail to provide some of the necessary personal data to us (we will inform you when this is the case, for example, by making this information clear in our registration forms), (a) you must not use our websites or apps, or benefit from the My TAG Heuer membership and (b) we may not be able to provide you with our goods and/or services.
What are the sources of personal data?
This Policy applies to personal data that we collect from or about you from the following sources:
TAG Heuer websites or mobile sites/apps. Client and other contact (such as candidate, and every person interested in TAG Heuer environment) -directed websites operated by or for TAG Heuer, including sites that we operate under our own domains/URLs and pages that we administer on third party social networks such as Facebook, Instagram, Twitter, etc,.. as well as Client and other contact (such as candidate, and every person interested in TAG Heuer environment) -directed mobile sites or applications operated by or for TAG Heuer, such as smartphone apps (together “Websites”).
E-mail, text and other electronic messages Electronic communications between you and TAG Heuer (together “E-mail”)
TAG Heuer call center. Calls to any customer service number operated by or for TAG Heuer.
TAG Heuer live chat. Chat with any customer service number operated by or for TAG Heuer.
TAG Heuer boutiques and workshops. Stores and workshops managed by TAG Heuer or any TAG Heuer affiliates.
TAG Heuer events and TAG Heuer desks, counters or booths at fairs or events, in particular through any questionnaire, survey or forms that you would fill in
Other online or offline registration forms, for example, contests and promotions.
Other sources when applicable, including through publicly available information as well as the use of CCTV cameras.
Depending both on (i) the services provided by TAG Heuer and used by you, as well as (ii) the source from which originates the processed personal data and (iii) your choices and configuration of your terminal (with respect in particular to cookies and other tracers), the following personal data may be collected and processed by TAG Heuer.
When you Reach out to us, we may ask you to supply personal information such as:
This information is used to set up and manage your personal account with TAG Heuer, your membership to My TAG Heuer and/or any order that you may have placed or otherwise done with TAG Heuer, as well as to contact you. It is also used to better identify your preferences and wishes in relation to products we offer.
Personal data that is indispensable for us to fulfil the purposes that are described in this Policy (see Clause 7) is marked with an asterisk on the various pages of the Websites and/or underlined as required upon any contact you have with TAG Heuer. Should you not fill in these mandatory fields or otherwise provide us with this information, TAG Heuer may not be able to take care of your requests and/or provide you with the requested products and services. Other personal data you would communicate to us is purely optional and allows us to know you better and to improve our communications and services accordingly.
We may also collect data from publicly available sources, which shall be considered as data having been communicated by you.
Payment details in particular: when you initially provide or update your payment information, we may transmit it via an encrypted connection to a third-party payment processor. Such a delegation is in particular justified in order to ensure compliance with security and legal standards.
Marketing communications: we may use your E-mail address in order to send you our newsletter or other emails in relation to our products, in particular to inform you of any new products or services that may be of interest to you. We will only send marketing communications to you by email in order to provide you with information about our products and services which are of interest to you. You may at all time request to stop receiving such newsletters or E-mails by following the link that is given at the end of each newsletter.
Data within E-mails: Should you send us an E-mail or should we send you an E-mail, we may keep all information contained in the E-mail, especially in order to resolve your inquiries or otherwise assist you.
Data within other communication means: Should you communicate with TAG Heuer or should TAG Heuer communicates with you, we may keep all information contained in this communication, especially in order to resolve your inquiries or otherwise assist you.
When you access, visit or browse the Website, or receive and/or answer to E-mails from us, the Web server automatically registers details of your access and actions. This includes information about your activity on and interaction with the Websites and/or E-mail, such as your IP address, your device or browser type, the webpage you visited before coming to the Websites and identifiers associated with your devices, as well as any log information. This information enables us to analyze how the Websites are being accessed and used, and to track performance of the Websites as well as of any service offered on or through the Websites.
Our site also uses technologies of third-party partners such as NextRoll, Facebook or Criteo to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the products that are likely to be of more interest to you. Specifically, NextRoll, Facebook or Criteo collect information about your activity on our site(s).
Location Information in particular: your devices (depending on your settings) may transmit location information to us, in particular through the Websites. We use this information to customize, improve and protect the Websites. For example, we may use your location information to determine local language preferences, or to geotag a post.
Hypertext links to third-party websites or sources: we may propose hypertext links from our Websites to third-party websites or Internet sources. We do not control and cannot be held liable for third parties’ privacy practices and content. Please read carefully their privacy policies to find out how they collect and process your personal information
Cookies and similar technologies: All this information and data is collected automatically in particular through cookies (performance and tracking cookies, functional cookies, technical cookies, browser cookies, etc.) and Web beacons (see Clause 3). We also use Google analytics (see Clause 4) and Google ReCaptcha (see Clause 5).
When you authorize a third party social network (Facebook, Instagram, etc.) to share information and data with us, we may receive any data that you publicly share on the social network as well as any information that is part of your profile or that you allow the social network to share (name, electronic address, gender, profile picture, user code, list of friends or contacts, etc.).
In some cases, TAG Heuer collects data that somebody provides on somebody else (wishlist sharing for instance). In that case, communication will be done only for that purpose of sharing of information, with indication of reference person and with appropriate information regarding the processing of her personal data.
We also use web beacons (also known as an "action tag" or "clear GIF technology"), or similar technology, which helps analyze the effectiveness of websites by measuring, for example, the number of visitors to a site, how many visitors clicked on key elements of a site or what Web pages were visited.
Cookies allow us to operate the services as you have requested, facilitate your navigation on our Websites and the use of their features, so as to provide you with a seamless experience and relevant ads.
We may collaborate with other companies, including social or advertisement networks, which place cookies, Web beacons or other tracking technology on the Websites to collect or receive information from our Websites and elsewhere on the internet and use that information to provide measurement services and target ads (like Facebook, NextRoll or Criteo).
In addition, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers.
Please note that if you block cookies, your experience on our Website may be impacted.
If you do not want Google Analytics to be used in your browser, you can install the Google Analytics browser add-on at https://tools.google.com/dlpage/gaoptout.
We can use Facebook Custom Audiences and Google Customer Match to deliver advertisements to you based on personal data that we have collected from you, including your email address. Facebook and Google commit not to share or use your data for another purpose and not to keep them after this processing.
You may learn more about the privacy of Facebook Custom Audiences and Google Cutomer Match by visiting https://en-gb.facebook.com/legal/terms/customaudience and https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=6296507 And if you don’t want to be part of these audiences, we invite you to ask for it through https://www.tagheuer.com/contact (Contact us, category Personal data, Updating my data).
We use the data and information collected on you to:
We do not, as a matter of business practice, retain personal data longer than necessary for the purposes stated and to comply with legal requirements, unless otherwise agreed to by you. Your data may however be stored and/or archived for a limited period, which shall not exceed 10 years of time (unless legal obligations or regulations require or allow a longer retention period). At the end of the applied retention period, we shall delete your data without it being required that any further information be provided to you.
Your personal data shall be processed by TAG Heuer, Branch of LVMH Swiss Manufactures SA and/or by any of its affiliates distributing TAG Heuer products and services. It may be transferred or otherwise shared with TAG Heuer, Branch of LVMH Swiss Manufactures SA and its affiliates distributing TAG Heuer products and services, for purposes of management and optimization of the customer relationship, as well as to send you information about the offers and news in the limits of your consent or applicable lawful grounds.
It may also be transferred in case of a reorganization of TAG Heuer, including merger, takeover, de-merger, and in general any reorganization operation.
Your personal data may also be transferred to the following third-parties:
We may transfer personal data to third parties when and only when it is necessary to provide the product or service to you. In such cases, these third parties are prohibited to use these data beyond what is necessary to provide those product or service to you.
In any case where cross-border transfer is done, we ensure that an adequate protection is guaranteed for personal data to be transferred outside of Switzerland and the EEA. In some specific cases when this level of protection is not guaranteed, we will obtain your prior consent or establish with the recipient of personal data a contractual framework or sufficient safeguards that ensure an adequate level of protection abroad. You may request access to a copy of these safeguards by contacting us.
We apply strictly the principles of data protection by design and by default and implement appropriate technical and organizational measures to limit to the maximum the processing of your data as well as ensure its security. In particular, and by default, only personal data which are necessary for each specific purpose of the processing are processed by us and all accesses to your personal data are limited to what is required for the purposes detailed under clause 7 of this Policy.
Regarding specifically any payment transactions that are done with your payment details, they are encrypted using SSL technology.
We strive to provide you with choices regarding the personal data that you provide to us or that is otherwise collected on you, in particular through our Websites. The following mechanisms give you the following control over your personal data.
Regarding Cookies and similar technologies: you can set your browser to refuse all or some browser cookies, or to alert you when cookies are being used, as mentioned under Clauses 3 and 4 above.
If you agree to receive information on TAG Heuer offers and news you can indicate so through the relevant tickbox(es) located on the registration form(s) or by answering favorably to the question(s) presented by our TAG Heuer Boutique representatives.
If you decide that you no longer wish to receive such communications, you can subsequently unsubscribe as follows:
Please note that, even if you opt-out from receiving marketing communications, you may still receive administrative communications from us, such as order or other transaction confirmations, notifications about your account activities (e.g. account confirmations, password changes, etc.).
You have the right to request access to information about the personal data related to you which are processed by us. Should you have a My TAG Heuer membership account, you can access, review, correct and update your personal data at any time by accessing such account on the Websites. Alternatively, in any case you can contact us through https://www.tagheuer.com/contact.
You may also have the right to request that we:
All access, correction and deletion requests can also be sent by regular mail along with your contact details (phone number and email) to the address referred to at the beginning of the Policy. We may ask you for a proof of identity (copy of official Identification Document with a photo mentioning your date & place of birth).
The request is free of charge unless your request is unfounded or excessive (e.g. if you have already requested such personal data multiple times in the last twelve months or if the request generates an extremely high workload). In such case, we may charge you a reasonable request fee according to applicable data protection legislation.
We encourage you to contact us if you feel your personal data has been mishandled or if we have failed to meet your expectations.
We may revise or update this Policy from time to time. Any changes to this Policy will become effective upon posting of the revised Policy on the Websites.
This Policy and all matters arising out of or related to this Policy shall be governed by the substantive laws of Switzerland, without regards to conflicts of laws and principles thereof.
Any controversy, claim or dispute between you and us arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the Courts of Neuchatel, Switzerland, and each party hereby irrevocably consents to the jurisdiction and venue of such Court.
For any question or request regarding your personal data, please contact our Data Protection Officer through https://www.tagheuer.com/contact (Contact us, category Personal data).