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TAG Heuer Ambassador Steve McQueen

A LEGACY OF LEGENDS

In 1971, Steve McQueen wore a TAG Heuer Monaco in the movie Le Mans while driving a Gulf-liveried Porsche 917K. The film cemented a legendary trio in racing culture.

IRREVERENCE IN ORANGE AND BLUE

Fusing motorsport heritage with bold modern flair, the TAG Heuer x Gulf Special Edition timepieces bring a refreshed sense of cool. Showcasing Gulf’s legendary blue and orange stripes across our most iconic designs, these instantly recognizable colorways have defined racing style since 1964. An enduring tribute to champions.

EXCLUSIVE DESIGNS

The TAG Heuer x Gulf timepieces stand apart with distinctive materials and exclusive colors that pay tribute to racing heritage.

BOLD LOOKS FOR THE TRACK & BEYOND

With a sporty aesthetic infused with racing DNA, these chronographs channel Gulf’s vibrant colors into a standout statement on and off the circuit.

A LEGENDARY LIVERY OF ENDURANCE

Recognized by motorsport fans since 1964, Gulf’s signature orange and blue colours epitomize quality, endurance, and passion.

 TAG Heuer Monaco Chronograph x Gulf CAW218G.EB0393

TAG Heuer Monaco Chronograph x Gulf

Limited Edition

A symbol of racing heritage, this TAG Heuer Monaco Chronograph x Gulf edition features two straps, one in white textile made from the same fabric as McQueen’s racing suit in the movie Le Mans, and the other in perforated navy calfskin leather for everyday style.

LEGENDS IN THE REARVIEW MIRROR

TAG Heuer Monaco Chronograph x Gulf

SPECIAL EDITION

With its deep blue dial, charismatic Gulf stripes, and vintage TAG Heuer logo, this TAG Heuer Monaco Chronograph x Gulf is a striking tribute to a racing legacy defined by daring design and automotive excellence.

TAG Heuer Formula 1 Chronograph X Gulf CAZ101AT.BA0842

TAG Heuer Formula 1 Chronograph X Gulf

SPECIAL EDITION

Sporty and bold, this 43mm TAG Heuer Formula 1 Chronograph x Gulf captures the energy of the Gulf partnership with its vibrant livery and unmistakable motorsport aesthetic.

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