TAG Heuer Privacy Policy

This privacy policy (the “Policy”) has been prepared by TAG HEUER (6A RUE LOUIS-JOSEPH CHEVROLET 2300 LA CHAUX-DE-FONDS SWITZERLAND), a branch of LVMH Swiss Manufacture, and its subsidiaries selling the TAG HEUER brand (collectively “TAG Heuer”). For any questions or concerns regarding the collection and processing of your personal data by TAG Heuer, please contact the Data Protection Officer at https://www.tagheuer.com/contact-us (select “Personal Data” on the “Contact Us” page).

Please read this Policy carefully in order to understand our policies and practices regarding your personal information and how it is processed and handled. By using the TAG Heuer website or app, calling TAG Heuer, placing an order at a TAG Heuer boutique, or providing us with your personal data (these actions shall collectively be referred to as “contact”), you are agreeing to this Policy. Overall, we respect your right to privacy and recognize the importance of protecting the information obtained.

1 Acceptance and agreement to this Policy

Regardless of method or means, by coming into contact with TAG Heuer, there is the possibility that we obtain and process a certain amount of personal data relating to you.

This Policy applies to any contact you make with us, regardless of the method or means involved. This Policy details not only the terms and conditions under which we obtain, store, use and keep information related to you, but also describes your choices regarding the collection, use and disclosure of your personal information.

In any case in which you come into contact with us, we will collect data in pursuit of our legitimate interests (e.g., to answer your questions) or to comply with TAG Heuer’s legal obligations, with your express consent, or if it is necessary to process your order (fulfillment of the contract). Therefore, you will be informed about and asked to agree to this Policy.

At any time, you may withdraw your consent and request the termination of processing your data and/or its deletion without affecting the legality of any previous processing. We may also process your personal information on other legal grounds to ensure the good functioning of our website when you access it.

If you do not agree to this Policy, or if you do not provide us with some of the required personal information (in which case we will inform you by indicating so on the registration form, etc.), (a) you will not be able to use our website or app or access your My TAG Heuer membership benefits; and (b) we may not be able to provide you with products or services.

Where do we acquire your personal information from?

This policy applies to personal information obtained from the following sources

TAG Heuer websites, mobile sites, and apps. Websites operated by or on behalf of TAG Heuer for clients and other interested parties (prospective clients and anyone interested in TAG Heuer platforms), including sites on their own domains/URLs and pages on third-party social networks such as Facebook, Instagram and Twitter. Mobile sites or apps operated by or on behalf of TAG Heuer, including smartphone apps, for TAG Heuer and its clients and other interested parties (prospective clients and all those interested in TAG Heuer platforms) (collectively referred to as “our websites”).

Emails, texts and other electronic messages. Electronic communications between you and TAG Heuer (collectively referred to as “e-mail”).

TAG Heuer call center. Calls to customer service operated by or for TAG Heuer.

TAG Heuer live chat. Chats with customer service operated by or for TAG Heuer.

TAG Heuer boutiques and workshops. Stores and workshops operated by TAG Heuer or TAG Heuer's affiliates.

TAG Heuer events, TAG Heuer desks, counters or booths at trade fairs and events. In particular, questionnaires, surveys or forms filled out by customers.

Other online or offline registration forms. For example, from contests or promotions.

In some cases, other sources of information. for example, contests and promotions.

Other sources when applicable: including through publicly available information as well as the use of CCTV cameras.

2 Which personal information we collect?

Depending on (i) the services provided by TAG Heuer and used by you, (ii) the source of that personal data, and (iii) the options and configuration of your terminal (in particular with respect to cookies and other tracers), TAG Heuer will obtain and process the following types of personal data.

a. Personal data that you have provided to us

When you contact us, we may ask you to provide the following types of personal information.

  • Full name
  • Address
  • Email address
  • Telephone number;
  • Payment details, including bank account details;
  • Information regarding your interests and concerns;
  • Your date of birth;
  • Your gender;
  • Your social media IDs;
  • Your watch;
  • Your nationality;
  • Taxpayer information (for some countries);
  • Official ID details (for boutiques in some countries);
  • Boarding pass details (for some boutiques in some countries);

This information is used to set up and manage your personal TAG Heuer account, your My TAG Heuer membership and/or orders you have placed with TAG Heuer, as well as to get in contact with you. It is also used to better identify your preferences and wishes as they relate to the products we offer.

Personal data that are essential for achieving the purposes described in this Policy (see Section 7) are indicated with an asterisk on the various pages of our website and/or underlined or otherwise highlighted, as appropriate, when you contact TAG Heuer. If you do not fill in these mandatory fields or do not provide us with this information, TAG Heuer may not be able to process your request and/or provide you with the requested products or services. Any other personal information you provide to us is purely voluntary and is used to help us get to know you better and improve our communications and our services accordingly.

We may also obtain data from publicly available sources, and such information will be considered data that you have provided to us.

Payment details (important): When you first provide or update your payment information, it may be sent to a third-party payment processing program over an encrypted connection. Such outsourcing is legitimate, especially to ensure greater compliance with security and legal standards.

Email addresses: We may use your email address to respond to your requests (legitimate interests). With your consent, we may use your email address to send you newsletters, emails, or advertisements about our products, or to notify you of new products or services that we believe may be of particular interest to you. For this purpose, we may share your data with Facebook and Google (see Section 6). You may request to stop receiving newsletters, emails or advertisements at any time by using the link provided at the bottom of each newsletter or by contacting us at https://www.tagheuer.com/contact-us (select “Personal Information” on the “Contact” page).

Email contents: If you send us an email, or we send you an email, we may retain all of the information in the email to respond to your inquiry or assist you in other matters.

Information from other sources of communication: If you contact us, or we contact you, we may retain all of the information you provide in your communication in order to respond to your inquiry or assist you in other matters.

b. Data collected in connection with the use of our website or emails

When you visit and browse our website or receive and respond to emails from us, our web server automatically records the details of your access and actions. This includes information about your activities on and interactions with our website and/or email, such as your IP address, the type of device and browser you are using, the pages you visited before accessing our website, the ID associated with your device, and other log information. This information allows us to analyze how our website is accessed and used and track the performance of our website and the services offered on our website.

Our site also uses technology from third party partners such as NextRoll, Facebook, and Criteo to help us recognize your device and understand how you are using our site. This allows us to improve our services based on your interests, as well as to provide you with advertisements about products that are likely to be of interest to you. In particular, NextRoll, Facebook, and Criteo collect information about your activity on our sites.

Location information (important): Your device (depending on your settings), may send us location information, particularly through our website. We use this information to customize, improve, and protect our website. For example, we can use your location information to determine your local language preferences or to geotag your posts.

Links to third-party websites or sources: We may suggest hypertext links from our website to third-party websites or sources on the Internet. We have no control over, and cannot be responsible for, the privacy practices or the content of third parties. Please read the privacy policies of third parties carefully regarding how they collect and process personal information.

Cookies and similar technologies: All of this information and data is automatically obtained by means of, inter alia, cookies (e.g., performance and tracking cookies, functional cookies, technical cookies, browser cookies) and web beacons (see Section 3). We also use Google Analytics (see Section 4) and Google ReCAPTCHA (see Section 5).

c. Data collected from social networks

If you authorize a third-party social network (e.g., Facebook, Instagram, etc.) to share information and data with us, we will receive all data that you make public on the social network and any information that is part of your profile, as well as information you allow social networks to share (e.g., name, email address, gender, profile image, user code, list of friends and contacts, etc.)

In addition, if you use the social networking features built into our website or interact with us through a social network, we will receive information related to your profile. You should always review, at your exclusive risk, the terms of use and privacy policies applicable to any third-party social networks.

d. Data collected from a social network

TAG Heuer may obtain data provided by informants about persons other than themselves (e.g., sharing a favorites list). In such cases, you will be contacted only for the purpose for which the information was shared. In such cases, we will identify the referrer and provide appropriate information regarding the processing of the referrer's personal information.

3 Cookies

3.1 What are cookies

A cookie is a small text file that is stored on your computer or cell phone when you visit a website. Cookies are widely used to make websites work or function more effectively. Cookies help our website recognize your device and remember information about your visit (such as your language, font size and other settings). Many browsers allow you to manage your cookies by changing the settings to reset your browser to refuse all cookies or to notify you when a cookie is being sent. For more information on managing cookies, see Section 3.3 below. However, rejecting cookies may make some parts of our website not function properly.

We also use web beacons (also known as “action tags” or “clear GIF technology”) or similar technologies to analyze the substantive activity of our website by measuring the number of visitors to the site, the number of visitors who click on key buttons on the site and which web pages they visit.

3.2 How do we use cookies?

We use cookies to operate our website services to meet your requests, to facilitate navigation and functionality of the website, and to provide you with a seamless experience and relevant advertising.

We may partner with other companies that use cookies, web beacons, or other tracking technologies on our websites in order to collect and receive information from our websites and anywhere else on the Internet, including social and advertising networks, and to use that information to provide Internet usage information and targeted advertising (e.g., Facebook, NextRoll, Criteo).

3.3 How to manage your cookies preferences?

Most browsers allow you to manage cookies by changing your browser settings. If you have consented to our use of cookies and then decide to withdraw your consent, you may delete the stored cookies and block cookies thereafter through your browser settings at any time. Please use the “Help” function of your browser to learn how to set this up. Alternatively, the following links will tell you how to manage your general cookie settings for your browser:

You can also visit www.aboutcookies.org for comprehensive information on how to configure various browser settings.

If you block the use of cookies, your experience on our website may be affected.

4 Google Analytics

Some or all of our websites may use Google Analytics, an Internet site analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies, which are text files stored in your computer, to analyze how our websites are used by visitors. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate the use of our websites, to compile reports on website activity for site operators, and to provide other services relating to website activity and Internet usage. Google may disclose these data to third parties if legally obliged to do so or if third parties process these data on Google's behalf, including, in particular, the operators of our website. Google declares that it will not associate your IP address with any other data held by Google.

As described in Section 3 above, you can stop the use of cookies through the options in your browser settings. However, if you stop the use of cookies, you may not be able to use certain features on our websites. By using our websites, you expressly consent to the processing of your personal data by Google under the conditions and for the purposes set out above.

To disable Google Analytics in your browser, please visit https://tools.google.com/dlpage/gaoptout and install the Google Analytics Opt-Out Browser Add-on.

5 Google reCaptcha

This site uses the Google reCAPTCHA service to ensure that access requests are made by a natural person and not by an automated process. The reCAPTCHA service may include the transmission of your IP address and other data required by Google for such a service (where applicable). Article 6(1)(f) of the EU General Data Protection Regulation states that there is a legitimate interest in such data processing in order to guarantee the security of the website and to protect the website from automated input (attacks). Said services are also subject to Google’s privacy policy. For more details, please visit https://www.google.com/intl/en/policies/privacy/

6 Custom Audiences and Customer Match

We use Facebook's Custom Audiences and Google's Customer Match to serve ads to you based on the personal data we collect from you, such as your email address. Facebook and Google have promised not to share or use your information for any other purpose, and not to store the data after processing.

https://en-gb.facebook.com/legal/terms/customaudience and https://support.google.com/google-ads/answer/6334160?hl=ja&ref_topic=6296507 or Google Customer Match.

If you do not wish to receive these services, please contact us at https://www.tagheuer.com/contact-us (on the “Contact Us” page under “Personal Information” and “Update My Data”).

7 How we use your personal information

We use the data and information we collect about you for the following purposes:

  • Providing full functionality of our websites.
  • Ensuring that all features of our websites are functioning properly.
  • Personalizing the use of our website as well as enhance the website and all its features.
  • Interacting with you and responding to your questions and comments, including notifying you of changes to our services and products.
  • Responding to customer requests and fulfilling contractual commitments related to products purchased or received by the customer, especially with regard to repairs through customer service.
  • Managing your membership and/or account, including to our online store, in order to take and manage your orders.
  • Implementing fraud prevention and blacklists in cases where we know a person to be involved in fraudulent conduct with regard to our products, services or trademarks. This allows us to allow, modify or deny persons access to our services, products, or contact with TAG Heuer, or otherwise contact authorities to protect the rights of TAG Heuer
  • Providing you, with your consent, or within the scope of applicable rules and regulations, with information about our products and promotions that may be useful or of interest to you, in particular through newsletters, invitations and other publications.
  • Taking the necessary steps to prevent fraud and payment default, especially with respect to online transactions.
  • Providing customers with appropriate advertising.

8 Retaining your data

As a matter of business practice, we do not retain personal information beyond the period necessary for the stated purpose or to comply with legal requirements unless you specifically consent. However, your data will be retained and/or stored for a period not exceeding 10 years (unless a longer retention period is required or permitted by legal obligation or regulation). At the end of the applicable retention period, we will delete your information without any further notice to you.

9 Sharing and/or transfer of your personal information

Your personal information will be processed by TAG Heuer, a branch of LVMH Swiss Manufacturing Ltd. and/or its sales subsidiaries for TAG Heuer products and services. Personal information is transferred or shared between TAG Heuer, a branch of LVMH Swiss Manufacturing Ltd., and sales subsidiaries of TAG Heuer products and services for the purpose of managing and optimizing customer relations, as well as to inform you of special offers and news, subject to your consent and applicable law.

Your personal information may also be transferred in the event of a reorganization of TAG Heuer, including mergers, acquisitions, demergers and general restructuring.

Your personal information may also be transferred to the following third parties:

  • Third parties who provide services on our website. In particular, IT service suppliers, consultants, providers of website hosting and maintenance services, and other third-party personal data processing providers acting on our behalf, as well as postal and payment related services (e.g., fulfilling and executing orders you make on our website), or more generally, the service providers involved in your contact with us.
  • Third-party contractors who provide your requested products, services, information and customer service, including telecommunications carriers and payment and fraud management service providers.
  • Third-party contractors (as described in Sections 2.b and 6) that make use of behavioral targeting to provide advertising based on data obtained from you and/or through your use of our websites.
  • Individuals or entities required by law or court order: We may disclose data to third parties when we believe it is reasonably necessary to comply with the law, to protect our rights, or to prevent fraudulent misconduct. If we are requested to provide information for law enforcement or national security purposes, we will carefully scrutinize such requests to ensure that they are not obscure, overly broad in scope, or otherwise unlawful. Where legally permissible and reasonably possible, we may notify you that your information is being requested. In any event, the evaluation of any such claim and the possibility of notifying you are at our discretion and shall not be subject to any liability from a civil, criminal or administrative standpoint.

We will only transfer personal data to third parties if it is necessary to do so in order to provide you with our products and services. In such cases, such third parties are prohibited from using such data except to provide you these products and services, and they are required to maintain the confidentiality of your information.

In the event of transferring across international borders, we will ensure that personal data is adequately protected in transfers to areas outside of Switzerland and the EEA (European Economic Area). In special cases where this level of protection cannot be guaranteed, we will either obtain your consent in advance, set up a contractual framework with the recipient of the personal data to ensure an adequate level of protection outside the region, or put in place adequate safeguards. You may request a copy of these safeguards by contacting us.

Please be aware that some of our partners who have access to your personal information may be data controllers, i.e., that they are responsible for the handling of your personal information; that the processing of your personal information is subject to the privacy policy of the controller, which you may review by contacting the controller; and that any rights you may have in connection with your personal information must be asserted directly to the controller. This applies to payments, fraud, tax refunds, loan management (Adyen, Global Blue, Forter, Cybersource, etc.), as well as logistics partners (La Poste, UPS, FedEx, etc., but may vary by country).

10 Security measures

By design and by default, we adhere strictly to principles of data protection and take appropriate organizational and technical measures to limit data processing to the maximum extent possible and to ensure security. In particular, by default, we will only process personal data to the extent that it is necessary for the purposes of processing, and access to your personal data will be limited to the purposes detailed in Section 7 of this Policy.

In particular, transactions made using your payment information will be encrypted using SSL technology.

11 Customer choices

We are committed to allowing you to make choices regarding personal data you provide to us and, in particular, the personal data obtained through our websites. The mechanisms below allow you to control your personal data in the following ways.

Regarding cookies and similar technologies: As described in Sections 3 and 4, you may set your browser to refuse browser cookies in whole or in part, or to alert you when cookies are being used.

If you agree to receive information about TAG Heuer special offers and news, please check the box on the customer registration form or indicate this when asked by a TAG Heuer boutique representative.

  • By following the instructions in the email
  • From your My TAG Heuer customer account
  • From the “Contact Us” page on the TAG Heuer website https://www.tagheuer.com/contact-us/ (Select “Personal Information” on the “Contact Us” page)

If you choose to not receive marketing information, you will still receive administrative communications, such as confirmations of orders and other transactions, as well as notices regarding account activity (e.g., account verification, password changes).

12 Customer rights

You have the right to request access to information regarding personal data pertaining to yourself that we process. If you have a My TAG Heuer membership account, you can access your account on our website to view, modify and update your personal data at any time. You can also contact us in any case at https://www.tagheuer.com/contact-us/

You have the right to request the following from us regarding your personal information:

  • Modify or delete your personal information or restrict the processing of your data.
  • Transfer personal data to third parties.
  • Terminate the processing of your personal information that is dependent on your consent for continued processing and where there is no other legal basis for doing so.
  • Terminate the use of your personal information to create a customer profile. In this case, the customer will no longer be able to receive customized special offers and services
  • Unsubscribe from receiving information about special offers and news

Requests are free of charge unless they are unfounded or excessive. (For example, if you have already made such requests many times in the past 12 months, or if the request requires a very large amount of work.) Otherwise, we may charge you an appropriate fee in accordance with the applicable data protection laws.

If you believe your personal information has been mishandled or is not in accordance with your expectations, please do not hesitate to contact us.

13 Updates to this Policy

This policy may be modified or updated from time to time. Any changes to this Policy will become effective when the revised policy is posted on our website.

14 Jurisdiction and applicable law

This Policy and all matters arising in connection therewith shall be governed by the substantive laws of the Swiss Confederation, without giving effect to its conflict of laws, provisions and principles.

Any dispute, claim or controversy arising between you and us in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of Neuchatel, Switzerland, and each party irrevocably consents to the jurisdiction and venue of such courts.

15 Contact

For any question, complaint or request regarding this Policy or your personal information, please contact our Data Protection Officer through dataprotection@tagheuer.com dataprotection@tagheuer.com We will review and respond to questions, complaints and requests within a reasonable time.

If you have any questions or requests regarding your personal information, please contact our Data Protection Officer at https://www.tagheuer.com/contact-us/ (Select “Personal Information” on the “Contact Us” page)