Please read this Policy carefully in order to understand our policies and practices regarding your personal information and how it is processed and handled. By using the TAG Heuer website or app, calling TAG Heuer, placing an order at a TAG Heuer boutique, or providing us with your personal data (these actions shall collectively be referred to as “contact”), you are agreeing to this Policy. Overall, we respect your right to privacy and recognize the importance of protecting the information obtained.
Regardless of method or means, by coming into contact with TAG Heuer, there is the possibility that we obtain and process a certain amount of personal data relating to you.
This Policy applies to any contact you make with us, regardless of the method or means involved. This Policy details not only the terms and conditions under which we obtain, store, use and keep information related to you, but also describes your choices regarding the collection, use and disclosure of your personal information.
In any case in which you come into contact with us, we will collect data in pursuit of our legitimate interests (e.g., to answer your questions) or to comply with TAG Heuer’s legal obligations, with your express consent, or if it is necessary to process your order (fulfillment of the contract). Therefore, you will be informed about and asked to agree to this Policy.
At any time, you may withdraw your consent and request the termination of processing your data and/or its deletion without affecting the legality of any previous processing. We may also process your personal information on other legal grounds to ensure the good functioning of our website when you access it.
If you do not agree to this Policy, or if you do not provide us with some of the required personal information (in which case we will inform you by indicating so on the registration form, etc.), (a) you will not be able to use our website or app or access your My TAG Heuer membership benefits; and (b) we may not be able to provide you with products or services.
Where do we acquire your personal information from?
This policy applies to personal information obtained from the following sources
TAG Heuer websites, mobile sites, and apps. Websites operated by or on behalf of TAG Heuer for clients and other interested parties (prospective clients and anyone interested in TAG Heuer platforms), including sites on their own domains/URLs and pages on third-party social networks such as Facebook, Instagram and Twitter. Mobile sites or apps operated by or on behalf of TAG Heuer, including smartphone apps, for TAG Heuer and its clients and other interested parties (prospective clients and all those interested in TAG Heuer platforms) (collectively referred to as “our websites”).
Emails, texts and other electronic messages. Electronic communications between you and TAG Heuer (collectively referred to as “e-mail”).
TAG Heuer call center. Calls to customer service operated by or for TAG Heuer.
TAG Heuer live chat. Chats with customer service operated by or for TAG Heuer.
TAG Heuer boutiques and workshops. Stores and workshops operated by TAG Heuer or TAG Heuer's affiliates.
TAG Heuer events, TAG Heuer desks, counters or booths at trade fairs and events. In particular, questionnaires, surveys or forms filled out by customers.
Other online or offline registration forms. For example, from contests or promotions.
In some cases, other sources of information. for example, contests and promotions.
Other sources when applicable: including through publicly available information as well as the use of CCTV cameras.
Depending on (i) the services provided by TAG Heuer and used by you, (ii) the source of that personal data, and (iii) the options and configuration of your terminal (in particular with respect to cookies and other tracers), TAG Heuer will obtain and process the following types of personal data.
When you contact us, we may ask you to provide the following types of personal information.
This information is used to set up and manage your personal TAG Heuer account, your My TAG Heuer membership and/or orders you have placed with TAG Heuer, as well as to get in contact with you. It is also used to better identify your preferences and wishes as they relate to the products we offer.
Personal data that are essential for achieving the purposes described in this Policy (see Section 7) are indicated with an asterisk on the various pages of our website and/or underlined or otherwise highlighted, as appropriate, when you contact TAG Heuer. If you do not fill in these mandatory fields or do not provide us with this information, TAG Heuer may not be able to process your request and/or provide you with the requested products or services. Any other personal information you provide to us is purely voluntary and is used to help us get to know you better and improve our communications and our services accordingly.
We may also obtain data from publicly available sources, and such information will be considered data that you have provided to us.
Payment details (important): When you first provide or update your payment information, it may be sent to a third-party payment processing program over an encrypted connection. Such outsourcing is legitimate, especially to ensure greater compliance with security and legal standards.
Email addresses: We may use your email address to respond to your requests (legitimate interests). With your consent, we may use your email address to send you newsletters, emails, or advertisements about our products, or to notify you of new products or services that we believe may be of particular interest to you. For this purpose, we may share your data with Facebook and Google (see Section 6). You may request to stop receiving newsletters, emails or advertisements at any time by using the link provided at the bottom of each newsletter or by contacting us at https://www.tagheuer.com/contact-us (select “Personal Information” on the “Contact” page).
Email contents: If you send us an email, or we send you an email, we may retain all of the information in the email to respond to your inquiry or assist you in other matters.
Information from other sources of communication: If you contact us, or we contact you, we may retain all of the information you provide in your communication in order to respond to your inquiry or assist you in other matters.
When you visit and browse our website or receive and respond to emails from us, our web server automatically records the details of your access and actions. This includes information about your activities on and interactions with our website and/or email, such as your IP address, the type of device and browser you are using, the pages you visited before accessing our website, the ID associated with your device, and other log information. This information allows us to analyze how our website is accessed and used and track the performance of our website and the services offered on our website.
Our site also uses technology from third party partners such as NextRoll, Facebook, and Criteo to help us recognize your device and understand how you are using our site. This allows us to improve our services based on your interests, as well as to provide you with advertisements about products that are likely to be of interest to you. In particular, NextRoll, Facebook, and Criteo collect information about your activity on our sites.
Location information (important): Your device (depending on your settings), may send us location information, particularly through our website. We use this information to customize, improve, and protect our website. For example, we can use your location information to determine your local language preferences or to geotag your posts.
Links to third-party websites or sources: We may suggest hypertext links from our website to third-party websites or sources on the Internet. We have no control over, and cannot be responsible for, the privacy practices or the content of third parties. Please read the privacy policies of third parties carefully regarding how they collect and process personal information.
Cookies and similar technologies: All of this information and data is automatically obtained by means of, inter alia, cookies (e.g., performance and tracking cookies, functional cookies, technical cookies, browser cookies) and web beacons (see Section 3). We also use Google Analytics (see Section 4) and Google ReCAPTCHA (see Section 5).
If you authorize a third-party social network (e.g., Facebook, Instagram, etc.) to share information and data with us, we will receive all data that you make public on the social network and any information that is part of your profile, as well as information you allow social networks to share (e.g., name, email address, gender, profile image, user code, list of friends and contacts, etc.)
TAG Heuer may obtain data provided by informants about persons other than themselves (e.g., sharing a favorites list). In such cases, you will be contacted only for the purpose for which the information was shared. In such cases, we will identify the referrer and provide appropriate information regarding the processing of the referrer's personal information.
To disable Google Analytics in your browser, please visit https://tools.google.com/dlpage/gaoptout and install the Google Analytics Opt-Out Browser Add-on.
We use Facebook's Custom Audiences and Google's Customer Match to serve ads to you based on the personal data we collect from you, such as your email address. Facebook and Google have promised not to share or use your information for any other purpose, and not to store the data after processing.
If you do not wish to receive these services, please contact us at https://www.tagheuer.com/contact-us (on the “Contact Us” page under “Personal Information” and “Update My Data”).
We use the data and information we collect about you for the following purposes:
As a matter of business practice, we do not retain personal information beyond the period necessary for the stated purpose or to comply with legal requirements unless you specifically consent. However, your data will be retained and/or stored for a period not exceeding 10 years (unless a longer retention period is required or permitted by legal obligation or regulation). At the end of the applicable retention period, we will delete your information without any further notice to you.
Your personal information will be processed by TAG Heuer, a branch of LVMH Swiss Manufacturing Ltd. and/or its sales subsidiaries for TAG Heuer products and services. Personal information is transferred or shared between TAG Heuer, a branch of LVMH Swiss Manufacturing Ltd., and sales subsidiaries of TAG Heuer products and services for the purpose of managing and optimizing customer relations, as well as to inform you of special offers and news, subject to your consent and applicable law.
Your personal information may also be transferred in the event of a reorganization of TAG Heuer, including mergers, acquisitions, demergers and general restructuring.
Your personal information may also be transferred to the following third parties:
We will only transfer personal data to third parties if it is necessary to do so in order to provide you with our products and services. In such cases, such third parties are prohibited from using such data except to provide you these products and services, and they are required to maintain the confidentiality of your information.
In the event of transferring across international borders, we will ensure that personal data is adequately protected in transfers to areas outside of Switzerland and the EEA (European Economic Area). In special cases where this level of protection cannot be guaranteed, we will either obtain your consent in advance, set up a contractual framework with the recipient of the personal data to ensure an adequate level of protection outside the region, or put in place adequate safeguards. You may request a copy of these safeguards by contacting us.
By design and by default, we adhere strictly to principles of data protection and take appropriate organizational and technical measures to limit data processing to the maximum extent possible and to ensure security. In particular, by default, we will only process personal data to the extent that it is necessary for the purposes of processing, and access to your personal data will be limited to the purposes detailed in Section 7 of this Policy.
In particular, transactions made using your payment information will be encrypted using SSL technology.
We are committed to allowing you to make choices regarding personal data you provide to us and, in particular, the personal data obtained through our websites. The mechanisms below allow you to control your personal data in the following ways.
Regarding cookies and similar technologies: As described in Sections 3 and 4, you may set your browser to refuse browser cookies in whole or in part, or to alert you when cookies are being used.
If you agree to receive information about TAG Heuer special offers and news, please check the box on the customer registration form or indicate this when asked by a TAG Heuer boutique representative.
If you choose to not receive marketing information, you will still receive administrative communications, such as confirmations of orders and other transactions, as well as notices regarding account activity (e.g., account verification, password changes).
You have the right to request access to information regarding personal data pertaining to yourself that we process. If you have a My TAG Heuer membership account, you can access your account on our website to view, modify and update your personal data at any time. You can also contact us in any case at https://www.tagheuer.com/contact-us/
You have the right to request the following from us regarding your personal information:
Requests are free of charge unless they are unfounded or excessive. (For example, if you have already made such requests many times in the past 12 months, or if the request requires a very large amount of work.) Otherwise, we may charge you an appropriate fee in accordance with the applicable data protection laws.
If you believe your personal information has been mishandled or is not in accordance with your expectations, please do not hesitate to contact us.
This policy may be modified or updated from time to time. Any changes to this Policy will become effective when the revised policy is posted on our website.
This Policy and all matters arising in connection therewith shall be governed by the substantive laws of the Swiss Confederation, without giving effect to its conflict of laws, provisions and principles.
Any dispute, claim or controversy arising between you and us in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of Neuchatel, Switzerland, and each party irrevocably consents to the jurisdiction and venue of such courts.
For any question, complaint or request regarding this Policy or your personal information, please contact our Data Protection Officer through firstname.lastname@example.org email@example.com We will review and respond to questions, complaints and requests within a reasonable time.
If you have any questions or requests regarding your personal information, please contact our Data Protection Officer at https://www.tagheuer.com/contact-us/ (Select “Personal Information” on the “Contact Us” page)