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The S-shaped design, icon of sport and elegance
COMFORT AND AVANT-GARDE AESTHETICS
Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.
Streamlined to its purest form, the integrated S-shaped creation combines fluidity with strong aesthetic. The timepiece floats weightlessly on the wrist yet has expressive solidity and dramatic shape. It fits like a second skin.View All TAG Heuer Link Watches
The emblematic double S-shapes are one of the most successful designs in contemporary luxury. They are fine brushed, with a polished shine on the sides. The combination of finishings defines the sport chic look.View All S-shaped bracelet Watches
We’re exploring our history, the history of TAG Heuer – from our earliest origins to a brief course on Chronographs… via a little bit of space travel. Let’s begin at the beginning…READ MORE
Feel like the last year has sped by? Explore our tips for how to make the next one a little more memorable… and perhaps give you ‘more’ time to enjoy itREAD MORE
A look back at the fascinating moment (alright, it took a few years...) when the world made the shift from the stopwatch to the wrist-watch. From the hotly-debated ‘first’ wrist-mounted timepiece, all the way to the first Heuer watch – join us for a rambling review of time-keeping through time.DISCOVER MORE
For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.DISCOVER OUR SAVOIR-FAIRE
The launch of the S/EL - short for Sports and Elegance - a stainless-steel sports watch with a unique and recognizable S-shaped bracelet.
Formula One legend Ayrton Senna selects his everyday watch: a gold Quartz Analog/Digital TAG Heuer S/EL Chronograph with a brown leather strap.READ MORE ON OUR LEGEND
The S/EL is reborn as the LINK, named for its defining characteristic - the bracelet’s distinctive “double S” links.
The 20th anniversary of the Link is celebrated with the launch of the Link Calibre S Chronograph with battery-powered electro-mechanical movement.
International re-launch of the Link, first as a ladies’ collection with cushion-shaped case shape and a fully integrated bracelet, followed by collection for men a year later.
Discover the TAG Heuer collections and all of our watches