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SINCE 1860

OUR HISTORY

TAG Heuer embodies avant-garde, precision, and bold style, which have marked the watch industry's world history.

DISCOVER OUR LEGACY SINCE 1860
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HEUER AND TAG HEUER

HISTORIC COLLECTIONS

At the turn of the 20th century, innovations in industrial production, transportation, science, and medicine demanded more precise timing. In athletics, demands for accurate, reliable timing gear became more critical. Read more about Heuer stopwatches, pocket chronographs, and wrist chronographs.

DISCOVER ICONIC WATCHES HEUER AND TAG HEUER
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COMPANY

THE FUEL OF TAG HEUER

Innovation as a profession of faith since 1860: from the first luxury Connected Watch in 2015 through improving the oscillating pinion in 1887. Four production sites, our manufacture: discover TAG Heuer innovations and savoir-faire.

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TAG Heuer

OUR MOUVEMENTS

The Enduring Precision of TAG Heuer Movements: TAG Heuer's automatic movements and quartz movements are the results of watchmaking know-how perfected since 1860.

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TAG HEUER'S

KNOW-HOW

always been synonymous with avant-garde Savoir-Faire.

DISCOVER OUR SAVOIR-FAIRE TAG HEUER'S
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THE EDGE

TAG HEUER JOURNAL

Explore the world of TAG Heuer: articles, reportages, videos, exclusive behind-the scene, discover the cutting edge in sports, watchmaking and travel.

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THE EDGE

TAG HEUER PODCAST

The Edge by TAG Heuer is a series of conversations with extraordinary people operating at the edge of possibility. It’s about the thin line between taking part and tipping into victory; it’s about what gives us our edge and what we can do to go beyond it.

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