TAG HEUER FORMULA 1

TRIBUTE TO AYRTON SENNA

Fearless, victorious, and charismatic, the Brazilian daredevil and record-breaking racer Ayrton Senna immortalised his name on the racetrack and beyond. Ready to take pole position, the new TAG Heuer Formula 1 Special Edition pays tribute to this timeless legend.

A RACER LIKE NO OTHER

Longstanding TAG Heuer heritage ambassador, the legendary driver Senna pushed the limits of F1 racing with unmatched energy and talent. Our partnership with Ayrton Senna honours his exemplary career and ensures his inspiring legacy continues to lead the way.

image of the tribute to senna

THE COLOURS OF VICTORY

In line with the design codes of the Senna Foundation, this sportive watch adornes an elegant mix of colours : anthracite, black and red - as a reference to Ayrton Senna’s original watch which also has touches of red tint on the dial. The double « S » signature logo is showcased on the bezel, a reminder that the legend of this fearless icon lives on.

Shop Online
formula1

ICONIC DETAILS

The sturdy stainless steel screw-down case back shows an engraved image of the Brazilian driver’s emblematic helmet alongside the words “SENNA SPECIAL EDITION” and a TAG Heuer shield. Unique details that pursue the legacy of “Magic Senna”.

DISCOVER MORE
formula1

ROAR AHEAD IN STYLE

Featuring a black calfskin strap embossed with the emblematic “S” Link pattern, the bracelet also sports a steel clasp with double safety push buttons and a TAG Heuer shield. A bold and dynamic special edition, built to live fast with pride and elegance.

DISCOVER MORE

MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

Newsletter

Want to discover our latest news? Subscribe to our newsletter and be the first to discover all news from TAG Heuer.

Find the nearest Store

Find the address and opening hours of a store near you.

Find a store