WATCHES & WONDERS
INNOVATION
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A MAJOR MILESTONE

TAG HEUER CARRERA PLASMA

This new timepiece features the innovative Diamant d'Avant-garde technology and a disruptive design. This technical disruption is a new way of mastering design and the play of light with material, and the versatility of lab-grown diamonds provides unbounded creativity.

image of the TAG Heuer Carrera Plasma D'avant-garde

“We want to create a new and breathtaking vision of mastering carbon and diamond design as well as cutting-edge light effects. This is an innovation that has long been planned and introduces just our opening chapter of a long story being created”

Frédéric Arnault, CEO of TAG Heuer

THE POTENTIAL OF LAB-GROWN DIAMONDS

1— DIAMOND SEEDS ARE PLACED INTO A VACUUM CHAMBER
2— PLASMA FROM SPECIFIC GASES IS IGNITED, GROWING THE CRYSTAL
3— DIAMOND IS THEN METICULOUSLY CUT BY LASER, THEN POLISHED
4— DETAIL OF THE TAG HEUER CARRERA PLASMA, DIAMANT D’AVANT-GARDE
focus on the watch face with details
DIAMANT D’AVANT-GARDE

Where legacy meets avant-garde innovation

The truly revolutionary TAG Heuer Carrera Plasma, Diamant d’Avant-Garde is an engineering masterpiece that showcases brand-new possibilities in aesthetic and technical excellence, thanks to pioneering advancements championed by TAG Heuer in the field of lab-grown diamonds. To push the avant-garde even further, we craft a spectacular crown at 3 o’clock, entirely executed in diamond.

image of the polycrystalline diamond dial plate image of the diamond
MASTERING CARBON AND DIAMOND

A masterpiece of materials and contrasts

The TAG Heuer Carrera Plasma, powered by the Heuer 02 Tourbillon Nanograph movement, has Diamant d’Avant-Garde lab-grown diamonds set in the case, and features embellished indexes. The diamond effect on the polycrystalline diamond dial plate is a sum of crystals being grown as one – generating yet another one-diamond morphology.

CUTTING-EDGE LIGHT EFFECTS

Spectacular fusion of innovative technology and design

The 44 mm watchcase of the TAG Heuer Carrera Plasma is predominantly made of sandblasted anodized aluminum, which results in a perfect complement to the lightness and color of the material and the strength and purity of the diamond. The TAG Heuer Carrera Plasma comes with an elegant black leather strap with black stitching and a black titanium grade 2 ADLC-treated clasp for an even bolder look.

This extremely desirable TAG Heuer Carrera Plasma, presented as an innovation for Watches and Wonders, represents the beginning of the use of Diamant d’Avant-Garde plasma technology for TAG Heuer.

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REVOLUTIONARY TAG HEUER CARRERA PLASMA: INNOVATIVE TECHNOLOGY AND DISRUPTIVE DESIGN

When is a new watch not just a new watch? When it represents the beginning of a new era in luxury design. Diamond has been the world’s most exclusive and alluring material for centuries, but the properties that make it so unique have also limited the way it can be used, and the results – until now.

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THE PIONEERING POTENTIAL OF LAB-GROWN DIAMONDS

Lab-grown diamonds are expanding the possibilities in luxury design, as well as driving innovation in everything from nanobiology to quantum computing. We spoke to the experts on this trailblazing technology to discover how it works, and what the future holds.

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