UNIVERSES AND PARTNERSHIPS

They are athletes, surfers, actors, divers, models and pilots. Whatever the conditions, they want to make history and break records.

No matter the pressure, the audience and the adversity: they never give up and do not back down from any challenge.

On the ground or in the air, they are constantly pushing their limits. They are a source of inspiration and motivation.

A privileged witness to these achievements since time immemorial, TAG Heuer accompanies the greatest champions and is associated with the world's greatest sporting events.

Motorsport

As a symbol of high performance and precision, motorsport has a special relationship with TAG Heuer. The best drivers, teams and championships are sponsored by TAG Heuer as Official Timekeeper and Official Watch.

Discover our Motorsport partners

LEGACY IN MOTOR SPORTS

They are the first rebels, do-ers. From the “The King of Cool” to the “Master”, our Heritage ambassadors have lived their lives tot he fullest. TAG Heuer is an avant-garde brand that also pays homage to these legends, which continue to inspire us every day.

DISCOVER OUR LEGENDS

LIFESTYLE

Free spirit or rebel, our ambassadors embody boldness and a certain way of life.

DISCOVER OUR AMBASSADORS

LIFESTYLE WATCHES

FOOTBALL

Ball at the foot, they dribble, raising the crowds with each performance. 90 minutes of fervour and passion with TAG Heuer.

DISCOVER OUR PARTNERS

TENNIS

On and off the court, TAG Heuer make unconditional support for the great tennis players of tomorrow.

Discover our ambassadors

TENNIS WATCHES

PARTNERS IN SPORTS

There is no finish line, no escape. Our sport ambassadors all share the same obsession: defying time and their own limits. They break records, live their passions and inspire the world to surpass themselves. TAG Heuer supports them in each challenge.

DISCOVER OUR PARTNERS