No matter the field or the opponent, they have only one goal: to mark the history of tennis and break all records.

At each stroke, at each point, they play to win the game and bring home the victory.

Always at the avant-garde, TAG Heuer accompanies a fearless new generation of talent and courage.



Building on its strong heritage in sports timekeeping, the partnership with the LTA, the National Governing Body for tennis in Great Britain, will see the program of summer major events in the UK kept on TAG Heuer time.

Petra KvitovÀ

Winner of 22 WTA Titles, including two Wimbledon Singles Championships, 5 Fed-Cup Titles for the Czech Republic, and Bronze Medal winner at the 2016 Olympic Games in Rio de Janeiro, Petra Kvitova writes her story. Combative, selfless and determined to always surpass herself, Petra Kvitova shares the spirit and values of TAG Heuer everyday.

Denis Shapovalov

Since his childhood, his racket has never left him. Today, his one-handed backhand has already become a legend in world tennis. Regularly ranked in the main draw, Denis Shapovalov is a born competitor.

Alex de Minaur

Described as the fastest player on the circuit, Alex de Minaur is a warrior who fights off all the bullets launched at him. A state of mind that places the Australian No. 1 among the best players in the world and promises him a very successful career.

Felix Auger-Aliassime

In 2015, Felix Auger-Aliassime became the first player in history born in the 2000s to join the ranks of professional players. A feat and the promise of future great victories for a young Canadian prodigy that TAG Heuer has been supporting since he was 17 years old.

Frances Tiafoe

Since his first exchanges, Frances has been fighting ever since. A rage to win that has allowed him to become one of the best players in the world, with the aim of always going further.