There’s no stopping Felix Auger-Aliassime on his way to the summit. Born in 2000, the young prodigy is spearheading the next generation of high-achieving tennis players with one goal in mind: to become number one.
A versatile player with a powerful serve, Felix Auger-Aliassime has already beaten some of the world’s greatest. A multiple tournament winner and exceptional athlete, he’s the perfect TAG Heuer ambassador.
Since 2019, TAG Heuer is proud to accompany Felix Auger-Aliassime in his journey to the highest realms of his sport. His winning mentality and ability to deal with extreme pressure mirror our values perfectly. A champion on the rise.
Each step matters. Felix Auger-Aliassime can count on his TAG Heuer Connected Watch to track his performances, challenge his limits, and realize his full potential. Geared for victory.