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COLLECTION
The motor-racing inspired collection for men and women who dare live life at full speed
VIEW ALL TAG HEUER FORMULA 1 TAG HEUER FORMULA 1A HISTORICAL PASSION
Through its legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
SPECIAL EDITION
TAG Heuer Formula 1 Red Bull Racing (new window)
Quartz Chronograph, 43 mm, Steel
SPECIAL EDITION
TAG Heuer Formula 1 Red Bull Racing (new window)
Quartz Chronograph, 43 mm, Steel
The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.
VIEW ALL WATCHESCOCKPIT-INSPIRED
" I am not designed to come second or third. I am designed to win. Racing is in my blood. "
A look at the evolution of the TAG Heuer Formula 1
DISCOVER MOREOne of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.
READ MOREIn our landmark new Time Out series, The Edge is asking breakout photographers to showcase a TAG Heuer watch through their world and lens, focused on a theme related to the timepiece itself.
DISCOVER MOREFunction meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.
VIEW ALL WOMEN WATCHES
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.
TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.
TAG Heuer becomes Official Timekeeper and Partner of RED BULL Racing Formula 1 Team.
Discover the TAG Heuer collections and all of our watches