IT ALL STARTS WITH A VISION TAG Heuer Eyewear

Sporty luxury and stylish performance models of eyewears and sunglasses. This collection offers a perfect blend of avant-garde and Swiss design inspiration.

A VISION THAT GOES BEYOND

FOR THOSE WHO DARE TO SEE THE WORLD DIFFERENTLY AND TRANSCEND LIMITS.

DISCOVER OUR SUNGLASSES

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Sport-ready

Forged for the realm of sports, the TAG Heuer Eyewear collection is a marvel of design and utility. Endorsed by top athletes, each pair promises performance under pressure.

Tech Advanced

Merging watchmaking precision with eyewear, TAG Heuer introduces groundbreaking materials, setting new standards in durability and fitting. Experience unparalleled vision crafted for modern life.

TAG Heuer specta technology lenses
Frames in carbon and bio-nylon with Dyneema® cable and titanium bridge

PURSUING THE LEGACY

The TAG Heuer Eyewear collection mirrors the Maison's iconic design spirit. Each piece embodies a sophisticated, sporty elegance, resonating with the brand's legacy.

A testament to avant-garde aesthetics
Recycled graphite frame for an unmatched comfort

Smart packaging

The eyewear’s space-efficient and sustainably sourced packaging, crafted from recycled materials, reflects the Maison's commitment to innovative design and thoughtful resource utilization. Every detail, down to the packaging, encapsulates precision and care.

Discover the
collection

Explore the new TAG Heuer Eyewear in selected boutiques and online. Redefine your vision with our latest collections, where innovation meets elegance.