He's "Dangerous," made of "Titanium" and likes to "Play Hard." David Guetta is one of EDM’s godfathers, with an energy that seems to be getting stronger every day. He was one of the first DJs to open up the underground world of electronic dance music to the masses and blend pop melodies with electronic beats. He continues to rewrite the music playbook, whilst breaking and remixing every one of its rules.
He’s the world’s most famous superstar DJ with 9 million albums and 35 million singles sold accross his two-decade career.
He recently made history with his official song for the Euro 2016 soccer tournament entitled “This One’s For You” and made out of tracks submitted by over one million fans.
The striking bright blue and black David Guetta TAG Heuer Formula 1 watch features day and night symbols to keep track of time even when partying all night long and, of course, a “titanium” carbide-treated case.
In true TAG Heuer style, the DJs were then invited to a friendly game of five-a-side football with legendary football players from Spain’s soccer league La Liga.
TAG Heuer CEO and President of the LVMH Watch Division, Jean-Claude Biver welcomes ambassadors Martin Garrix & David Guetta to the TAG Heuer Villa in Ibiza! #DontCrackUnderPressure
“It is a luxury brand, but I think it is accessible to people. I have been approached by top luxury brands, but I feel the music I am making is for the people. TAG Heuer is quality luxury, but still accessible, like music.”
8 top footballers, living legends of La Liga, were waiting, jerseys in hand, for Jean-Claude Biver, David Guetta and Martin Garrix to take on a TAG Heuer Football Challenge
“A ground-breaking beat, a disruptive rhythm, a new-fangled sound: that’s what I’m seeking, always, from the bottom of my heart and for the frantic audience”.
Before David Guetta, most DJs were isolated up in the booth, quietly counting beats and bars in the dark. Now they are the soul and life of the party. And none more so than the Guetta Blaster, the undisputed king of the electro night, whose beat-based empire circles the world of sound.
Ibiza. The birthplace of Electro Dance Music. In the magnificent TAG Heuer Villa Puig Redo, TAG Heuer launched the new AQUARACER Black Titanium watch, in the presence of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of the LVMH Group, joined for this event by two star DJs, both ambassadors for the watch brand, David Guetta and Martin Garrix.