Choose a country or region to view specific content for your location :
COLLECTION
The motor-racing inspired collection for men and women who dare live life at full speed
VIEW ALL TAG HEUER FORMULA 1 TAG HEUER FORMULA 1A HISTORICAL PASSION
Through its legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
Reviving the 1986 classic, TAG Heuer partners with lifestyle brand Kith for a striking collaboration, relaunching the original TAG Heuer Formula 1 Series 1. This limited edition collection, a fusion of bold colourways and modern materials, pays tribute to an original design cherished by enthusiasts and collectors alike, including Kith’s founder, Ronnie Fieg.
Of the ten colorways, the stainless steel iteration is a joint offering from TAG Heuer and Kith. Seven models are Kith exclusives, each inspired by a city that hosts a Kith flagship store, while the green and blue models are exclusive to TAG Heuer.
The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.
VIEW ALL WATCHESBuilt for speed, the casual sports watch worn by Formula 1 legends has a metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.
VIEW ALL MOTORSPORTS WATCHESCOCKPIT-INSPIRED
" I am not designed to come second or third. I am designed to win. Racing is in my blood. "
A look at the evolution of the TAG Heuer Formula 1
DISCOVER MOREOne of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.
READ MOREIn our landmark new Time Out series, The Edge is asking breakout photographers to showcase a TAG Heuer watch through their world and lens, focused on a theme related to the timepiece itself.
DISCOVER MOREFunction meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.
VIEW ALL WOMEN WATCHESFor more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.
DISCOVER OUR SAVOIR-FAIRE
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.
TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.
TAG Heuer becomes Official Timekeeper and Partner of RED BULL Racing Formula 1 Team.