motorsport
History’s most devilish yet legendary race
Since 1991, TAG Heuer is a proud partner of the Carrera Panamericana, a gruelling race stretching across the unforgivable Mexican landscape. First held in 1950 but cancelled in 1955, it was revived in 1988. Jack Heuer’s famous Carrera chronograph - released in 1963 - paid homage to this one-of-a-kind event.
FROM THE 50s
From its inception in 1950, the hazardous yet thrilling Carrera Panamericana race quickly earned the status of legend.
ONLY THE BRAVE
Five days. 3,000 kilometers. Intense heat: the original Carrera Panamericana was more than a race. It was a life-risking experience.
The short-lived yet mythical Carrera Panamericana saw the victory of famed drivers such as Fangio and inspired generations of others. Though it ended in 1955, the legend lived on. The race was revived in 1988, this time integrating modern safety standards.
Set over seven days, today’s race extends from Oaxaca to Saltillo across a 3,000-km route covering parts of the original course.
*This circuit map is an exemplary illustration.
Jack Heuer first heard about the Carrera Panamericana in 1962 from the parents of drivers Pedro and Ricardo Rodriguez, relieved that their sons were too young to have sped through the world’s most dangerous race. But their story immediately sparked Jack’s imagination, leading him to design the first racing-ready chronograph. Today, the TAG Heuer Carrera perfectly encapsulates the Mexican race’s relentless spirit of adventure.
DISCOVER THE CARRERA COLLECTIONToday, TAG Heuer continues to shape the Panamericana legacy by sponsoring several participating Porsche cars.
DISCOVER TAG HEUER x PORSCHE PARTNERSHIPSince its creation in 1963, the TAG Heuer Carrera has fused timeless looks with racing-inspired features such as high legibility at speed, distinctive lugs, and easy wearing over racing suits. Ready to roar ahead.
Discover more about the 60 years of Carrera