TAG HEUER FORMULA 1

TRIBUTE TO AYRTON SENNA

Fearless, victorious, and charismatic, the Brazilian daredevil and record-breaking racer Ayrton Senna immortalised his name on the racetrack and beyond. Ready to take pole position, the new TAG Heuer Formula 1 Special Edition pays tribute to this timeless legend.

Image of Ayrton Senna

A RACER LIKE NO OTHER

Longstanding TAG Heuer heritage ambassador, the legendary driver Senna pushed the limits of F1 racing with unmatched energy and talent. Our partnership with Ayrton Senna honours his exemplary career and ensures his inspiring legacy continues to lead the way.

TRIBUTE TO AYRTON SENNA WATCHES

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THE COLOURS OF VICTORY

In line with the design codes of the Senna Foundation, this sportive watch adornes an elegant mix of colours : anthracite, black and red - as a reference to Ayrton Senna’s original watch which also has touches of red tint on the dial. The double « S » signature logo is showcased on the bezel, a reminder that the legend of this fearless icon lives on.

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ICONIC DETAILS

The sturdy stainless steel screw-down case back shows an engraved image of the Brazilian driver’s emblematic helmet alongside the words “SENNA SPECIAL EDITION” and a TAG Heuer shield. Unique details that pursue the legacy of “Magic Senna”.

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ROAR AHEAD IN STYLE

Featuring a black calfskin strap embossed with the emblematic “S” Link pattern, the bracelet also sports a steel clasp with double safety push buttons and a TAG Heuer shield. A bold and dynamic special edition, built to live fast with pride and elegance.

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MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

AYRTON SENNA: DRIVER AGAINST TIME

AYRTON SENNA: DRIVER AGAINST TIME

Time, rather than speed, was what mattered to Ayrton Senna. All Grand Prix cars are fast, and any professional racing driver, given a straight piece of track, can put his foot down to reach and hold 200 miles an hour. Only the great ones can find ways to shave away the fractions of a second that make the real difference. And Senna was as great as they come.

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PODCAST, SEASON 4, EPISODE 4: BIANCA SENNA

PODCAST, SEASON 4, EPISODE 4: BIANCA SENNA

Today, our guest is Bianca Senna, niece of Ayrton Senna and CEO of the Senna brand which was created by the family to manage the various brands assets that are inspired by the values and achievements of three time world champion and F1 legend.

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webzine article

UNSUNG HEROES AYRTON SENNA

Join us on a trip down the collective memory lane, on a quest to keep alight the legacies of giants—incredible individuals from the world of sports—whose remarkable stories merit a revival.

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