In March 2017, the style of the new Autavia had been selected by enthusiasts, choosing between 16 classic Autavia models in the “Autavia Cup” competition. Limited Editions of the Autavia have marked Jack Heuer’s 85th birthday and paid tribute to Swiss Formula One hero Jo Siffert, while other models have used color schemes from the “Viceroy” and “Orange Boy” Autavias. In September 2017, TAG Heuer collaborated with its community of vintage collectors to present exhibitions in 10 cities around the world. There were over 400 watches on display, half from the TAG Heuer Museum and half from individual collectors. Each city had its own theme, ranging from cars and drivers, to military watches, to sailing and diving.